Digital Marketing Masterclasses

This two-part Masterclass will introduce you to 12 key PR lessons that swiftly take you from engaging to genuinely captivating your audience.

This course will put you in the top tier of Generative AI users.

Using AI in your social media efforts elevates your productivity, enabling you to efficiently deliver marketing campaigns for your brand.

Are you maximizing the opportunity of events for your organization? Are you marketing your event in a way that stands out from the crowd?

In today’s fast-paced world of communication, video is the de facto global marketing and sales language of choice. Mastering the art of video scriptwriting and production using AI is a true game-changer.

A complete guide to podcasting, including strategy, setup, promotion, engagement, and measurement. Learn time-saving techniques and ways to fail-proof your podcast efforts, to create more opportunities for your organization.

Learn how to use the latest AI tools to improve your digital marketing, save time, spark creativity, and increase productivity.

A deep dive into TikTok, how to use it effectively as part of your social marketing strategy and keep up with this fast growing platform.

Learn how to plan, shoot and edit short-form videos for social media and marketing which engage and deliver results.

Learn the essential principles of copywriting for digital and advertising and explore the role that good copy plays in influencing behaviors and driving purchases.

Learn how to use data to make effective decisions on digital marketing campaigns. Explore segmentation, and the Insight tool and understand how to create custom reports which drive results.

Packed with strategies and tactics to align your social media strategy, engage your audiences and meet your organizational goals.

This workshop gives a quick overview of the mechanics of social media, how it works, and where it is most effective. We then cover ways to structure, manage and execute social media effectively to be successful in a media-saturated market, and make it a repeatable process.

Everything you need to know about email marketing from strategy and design, and email deliverability, to personalization and automation. Then learn how to get results along the total customer journey.

Teaching you best practices for running successful and efficient LinkedIn advertising campaigns within LinkedIn Campaign Manager. Learn how to target audiences, develop the best creative strategies, and bid management for optimal ROI.

Learn how to use LinkedIn Profile Optimization (LPO) to improve your profile’s visibility. Understand and improve your LinkedIn score and how to set up and optimize a company LinkedIn page.

In this deep-dive masterclass, you’ll create a highly effective social media strategy, considering brand, values, purpose, and organizational objectives to ensure your marketing activity meets the needs of both audiences and your organization. Each class module will provide planning resources and templates.

Everything you need to know about SEO to maximize your website results. A deep dive into Keyword research, AI time-saving tools, how to bring audiences to your pages, optimization, measurement, and many other best practices.

How to place and manage Google Ads and target audiences to get leads and sales for the best ROI. Explore keywords, types of ads,bid strategies, and A/B testing. Get your ads noticed and maximize results.

All you need to know to formulate a successful strategy for your YouTube content and production, and help build your brand’s audience and influence.

Learn everything you need to get started using Looker Studio (formerly Google Data Studio) and turn your data into interesting and insightful reports.

Learn how to harness the potential of AI and take your copywriting skills to new heights. Experience unprecedented efficiency and effectiveness when producing marketing content like video scripts, ads, emails, and social media posts.

This cutting-edge, one-module course on social trends and innovation, led by Kineta Kelsall, a social media strategist for leading global brands, is the ultimate guide you need to master social media success in 2024 and beyond.

If you’re new to advertising on Facebook and Instagram, this course is the best and most useful introduction offered anywhere. If you’ve experimented with Meta advertising in the past but felt you never got past the basics, this one-module course will instantly ramp up your confidence and skill level.

Take Your Campaigns to the Next Level with Winning Strategies & the Latest Techniques

Learn how to use LinkedIn Profile Optimization (LPO) to improve your profile’s visibility. Understand and improve your LinkedIn score and how to set up and optimize a company LinkedIn page.

The Digital Revolution Has Changed the Shape of the Sales Funnel. In This Course, You’ll Learn How To Own It.

In this one-module workshop, we’ll assess ABM processes and discuss what marketers are doing right and wrong.

Learn the fundamentals and pre-requisite processes needed to ensure that your marketing strategy does a “gut check” before execution, and drives and connects all of your value propositions, messaging, web, and content to support and drive demand generation and digital marketing to improve the probability of a qualified lead and eventually a sales "win."

We'll delve into the art of rising above the noise, crafting influential opinion pieces that resonate, and establishing authentic connections with key figures in your client’s or your field.

Learn how to create, promote, measure, analyze and optimize your content that drives tangible results organically.

Join us for this five-module captivating and practical workshop series that unveils the secrets to crafting powerful brand narratives that resonate with people, making them feel heard, understood, valued, and eager to invest in your brand.

Marketing plays a critical role in driving a more sustainable future. Learn how the operating environment is changing, understand greenwashing, and how marketing can be part of the solution. Earn your Certificate in Sustainable Marketing by taking this class series.

This deep-dive training will enable you to expertly navigate Ads Manager, reach new customers, & optimize campaigns.