Digital Marketing Masterclasses

Learn how to use the latest AI tools to improve your digital marketing, save time, spark creativity, and increase productivity.

Learn how to harness the potential of AI and take your copywriting skills to new heights. Experience unprecedented efficiency and effectiveness when producing marketing content like video scripts, ads, emails, and social media posts.

A deep dive into TikTok, how to use it effectively as part of your social marketing strategy and keep up with this fast growing platform.

Learn how to plan, shoot and edit short-form videos for social media and marketing which engage and deliver results.

Learn the essential principles of copywriting for digital and advertising and explore the role that good copy plays in influencing behaviors and driving purchases.

Learn how to use data to make effective decisions on digital marketing campaigns. Explore segmentation, and the Insight tool and understand how to create custom reports which drive results.

Packed with strategies and tactics to align your social media strategy, engage your audiences and meet your organizational goals.

This workshop gives a quick overview of the mechanics of social media, how it works, and where it is most effective. We then cover ways to structure, manage and execute social media effectively to be successful in a media-saturated market, and make it a repeatable process.

Everything you need to know about email marketing from strategy and design, and email deliverability, to personalization and automation. Then learn how to get results along the total customer journey.

Gain a deep understanding of how the platforms and algorithms work to avoid costly and unforgiving mistakes. Learn how to optimize audiences and bids, and how to create ads that win, and then continue testing to optimize ROI.

Teaching you best practices for running successful and efficient LinkedIn advertising campaigns within LinkedIn Campaign Manager. Learn how to target audiences, develop the best creative strategies, and bid management for optimal ROI.

Learn how to use LinkedIn Profile Optimization (LPO) to improve your profile’s visibility. Understand and improve your LinkedIn score and how to set up and optimize a company LinkedIn page.

A complete guide to podcasting, including strategy, setup, promotion, engagement, and measurement. Learn time-saving techniques and ways to fail-proof your podcast efforts, to create more opportunities for your organization.

In this deep-dive masterclass, you’ll create a highly effective social media strategy, considering brand, values, purpose, and organizational objectives to ensure your marketing activity meets the needs of both audiences and your organization. Each class module will provide planning resources and templates.

Everything you need to know about SEO to maximize your website results. A deep dive into Keyword research, AI time-saving tools, how to bring audiences to your pages, optimization, measurement, and many other best practices.

How to place and manage Google Ads and target audiences to get leads and sales for the best ROI. Explore keywords, types of ads,bid strategies, and A/B testing. Get your ads noticed and maximize results.

All you need to know to formulate a successful strategy for your YouTube content and production, and help build your brand’s audience and influence.

Learn the basics of influencer marketing, and how to run successful strategies and campaigns.

Learn everything you need to get started using Looker Studio (formerly Google Data Studio) and turn your data into interesting and insightful reports.