Quick key take-aways:

• Where does Influencer Marketing fit into my organization.
• What metrics are important to understand for an influencer.
• How to formulate an influencer marketing strategy.
• Appropriately brief and manage an influencer campaign.
• Report on the results of a campaign.
• Integrate influencer content into paid media.
• Maximize reach and conversion of influencer content.
• Shoppable links on Instagram.
• Affiliate integration.
• Research and other aspects of influencers.
• Nano influencers—an emerging trend.

Key Takeaways:

• Off-page SEO covers the changes that you can make outside of your website that affect your ranking.
• How to build quality inbound links.
• How to check if there are links from your site to bad sites.
• How to block bad (toxic) incoming links.
• How to place your press releases on 100+ media sites, magazines, and newspapers.
• If your organization has dozens (or hundreds) of locations, there’s a way to list all of them on Google.
• How to get your organization in the Knowledge Box at the top of Google.
• How to use web analytics to get data and create reports for SEO.
• How to justify the cost of SEO work.
• List of resources for information and help in SEO.

Key takeaways:
In this class you’ll learn:

• Revisit and refresh your social media strategy to incorporate the latest trends and features.
• How to meet new audiences where they’re spending their time.
• Demystify new social media algorithms.
• Stories, reels and video content.
• Increase reach and engagement across social media.
• Explore influencer marketing.
• Social selling features and trends.
• Creative approach to customer service on social media.
• Improve your social media management process.
• Learn about new tools and apps to assist .
• Receive templates for a 2022 Content Calendar, Editorial Calendar, Blog Calendar, and Weekly Management Planner. Plus, a Social Media Management Checklist, Social Media Image & Post Guidelines Template, Content Creation Blueprint, and 30 Social Media Tips Cheatsheet.