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Social Media Marketing Strategy Masterclass: Turbo Charge Your Social Media in 2023, a 3-module Series

Posted: June 8, 2022

Key Takeaways:

Develop a robust social media strategy aligning brand, values, business objectives, tracking against business critical meaningful metrics.

Understand how to engage with and grow relevant audiences.

Develop an engaging and aligned content strategy, considering key channels.

Learn how to develop an internal content creation system engaging relevant people from across the organization.

Understand clearly the role of organic and paid social media activity and how they work symbiotically to optimize reach and brand presence.

Develop meaningful metrics to clearly demonstrate the bottom line ROI business impact of your social media activity.

Access a range of planning tools, frameworks and templates to support you with building and executing successful social media strategy.

Sustainable Marketing Masterclass, a 3-module Series

Posted: June 9, 2022

What You’ll Learn:

Sustainable Marketing—The future of business and business for the future?
Greenwashing 101.
Sustainable marketing in action.

Use Google Ads for Digital Advertising, Module 3: The Google Ads Bidding System and Quality Score

Posted: June 9, 2022

Key Takeaways:

Google’s auction system and how the bidding algorithm works (with examples).
Google Ads Quality Score determines your final bid and ranking. You’ll see how to improve your Quality Score so you can use a lower budget and lower bids, yet your ads will show more often, rank higher, and cost less per click than your competitors (you can bid $0.25 and rank higher than a competitor who bids $5.)
How to set bids, manage bids, and manage your budget.
How to use portfolio theory for your ads.
How to calculate KPI’s (Key Performance Indicators). We’ll send you a KPI eBook.
An example of a large account with 200,000 keywords where cost-per-click (CPC) fell from $0.76 to $0.07, clicks jumped up from 52 clicks per day to 17,650 clicks per day, and the click-through-rate (CTR) went from 0.12% to over 8%.
We’ll look at a tool that lets you manage several Google Ads accounts. Another Google tool that lets you manage hundreds of thousands of keywords. These tools are available only by request from Google. We’ll show you how to get them.
A series of slides cover how to manage global ad campaigns by time zone, continents, and languages.
Finally, if you’re a non-profit, how to use Google Foundation Grants as a test bed for your Google Ads campaigns.