What You’ll Learn

The advanced session dives into the Google Ads engine.

• How the Google Ads bidding algorithm works (with examples)
• How Google Ads uses Quality Score to set your cost-per-click
• How to improve your Google Ads Quality Score
• How to set bids, manage bids, and manage your budget
• How to optimize the bids to get the most clicks at the lowest-possible cost-per-click
• How you can bid $0.25 and rank higher than a competitor who bids $5

We’ll also look at a tool that lets you manage several accounts.

We’ll also look at another tool that lets you manage up to 300,000 keywords.

Topics Covered

• What is mobile-first? Why websites must prepare for Google’s mid-June, 2021 core mobile-first update. What happens if they don’t?
• The difference between responsive design and mobile-first design.
• Examples of good and bad mobile-first design: placement of buttons, tracking tags, and content.
• Should you re-build your website for mobile-first?
• How to look at your analytics, ranking, and competitors.
• How mobile-first website design will affect not only SEO but also paid ads, social media, and payment systems.
• Live Q&A.

This course, led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional, is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.

Points that will be covered, as well as skills taught:

• Why podcasting?
• How can it benefit your company, your department, and even you?
• Why do most podcasts fail?
• How can you prevent a misfire?