This is part one of the three-part series on Google Analytics, led by Andreas Ramos, author of 17 books on SEO. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Analytics from one of the leading experts in Silicon Valley. You can take this course as part of the series or à la carte.

You’ll see how a Google Ads account is structured and we’ll do a live walk-through of an Ads account. You’ll see how to quickly find 10,000 keywords, including your competitors’ keywords, and how to test those keywords to find the best keywords.

This is part two of the three-part series on Google Analytics, led by Andreas Ramos, author of fourteen books on SEO.

Key Takeaways

• You’ll understand how to use Google Analytics to quickly understand your website’s audience
• You’ll know your audience’s age, gender, location, languages, devices (desktop, mobile), interests, and much more
• You can use this to choose better ads, content, and images for your marketing, including SEO, Google Adwords, email newsletters, social media, and so on