What You’ll Learn

• How keywords, ads, and landing pages work together in Google Ads
• How to use A/B Split Tests to test ads so you can develop the best ad
• The various kinds of ads, plus additional settings that automatically make ads for you
• Types of display advertising and how to work with those
• How to understand the data when testing Google Ads
• The five types of match modes in Google Ads

What You’ll Learn in the Workshop

• How to edit each section in your LinkedIn profile. You’ll see examples for each section. We’ll cover the background image; your name; your name in your URL; your profile photo; caption; about; experience; education; volunteer experience; skills and endorsements; recommendations; accomplishments; languages; interests; and additional sections.
• Postings. Why write postings. How to write postings. How to get thousands of views for your postings.
• How to search for jobs, how to see salary information.
• How to be recommended as a contractor at LinkedIn.

What You’ll Learn

The advanced session dives into the Google Ads engine.

• How the Google Ads bidding algorithm works (with examples)
• How Google Ads uses Quality Score to set your cost-per-click
• How to improve your Google Ads Quality Score
• How to set bids, manage bids, and manage your budget
• How to optimize the bids to get the most clicks at the lowest-possible cost-per-click
• How you can bid $0.25 and rank higher than a competitor who bids $5

We’ll also look at a tool that lets you manage several accounts.

We’ll also look at another tool that lets you manage up to 300,000 keywords.