Key takeaways:
In this class you’ll learn:

• Overview of the social media landscape in 2022 and benefits of using social media marketing.
• A look at Facebook, Instagram, Twitter, TikTok and LinkedIn, comparisons of each platform and how to decide which platforms are best for your business.
• Fundamentals of an effective social media strategy.
• Creating content that resonates and appeals to your audience, including real life examples and what type of content performs best on each platform.
• Finding relevant and top performing hashtags in your industry.
• How to successfully grow your following using organic tactics.
• How to develop digital media without a graphic designer or video editor.
• How to calculate the best times and days to post for maximum reach and engagement.
• Social listening and sentiment analysis.
• Best practices for recycling evergreen content.
• Free and paid tools and apps that help with managing multiple social media accounts.
• Creating a useful content calendar and an editorial calendar to streamline the social media management process.
• Monthly statistics and reporting that matters.
• How social media integrates with other facets of digital marketing.
• Eight planning checklists, workbooks, and templates to help get and keep organized.

Key Takeaways:

• We’ll cover how a Google Ads account is structured, its limits, and how to get around those limits.
• You’ll see eight ways to find the keywords (and your competitors’ keywords) that your target audience uses.
• We’ll show you several simple spreadsheet tips to change keywords into lower cases or translate your keywords into sixty-six languages (or more). Another tool creates permutations of your top keywords.
• We’ll see how to test keywords to find the best ones.
• Are the keyword projections for traffic and bids real or fake data? What can you use from that data?
• How to sort keywords into categories for the phases of your buying cycle or purchase funnel.
• Finally, we’ll do a walk-through of a Google Ads account.

Key Takeaways:

• The importance of email within the multichannel strategy.
• Understanding the objective hierarchy to guide your strategy & setting SMART objectives.
• Optimizing your email design and structure: Key design considerations to ensure your emails maximize your audience engagement.
• How to determine the right day of the week/time of day to send your emails and how often to communicate with them.
• Creating a thorough pre-send testing Quality Assurance (QA) process to minimize mistakes.
• Know your metrics—analyzing your results for trends, issues and potential future opportunities.
• Testing as a strategic issue; 5 steps to create tests that actually get results you can use (across channels!).