You’ll see how a Google Ads account is structured and we’ll do a live walk-through of an Ads account. You’ll see how to quickly find 10,000 keywords, including your competitors’ keywords, and how to test those keywords to find the best keywords.

We’ll cover how keywords, ads, and landing pages work together in Google Ads. We’ll also look at how to use A/B Split Tests to test ads so you can develop the best ad. You’ll see the various kinds of ads, plus additional settings that make ads work for you. We’ll look at the types of display advertising and how to work with those. How to understand the data when testing Google Ads. The five keyword match types.

Our Goal

To show you how to manage and optimize your social media marketing campaigns in Facebook, In-stagram, Pinterest, Youtube, Twitter, and LinkedIn to get more traffic, leads, and sales. You’ll come away with actionable tactics and strategies that you can apply to your company’s social campaigns. We’ll look at examples of social media projects, both good and bad.