What You’ll Learn in this Workshop

The first session opens with a review of the basics of SEO. What is SEO? Why use SEO? How does it work? This is explained with visual examples.

We then go on to keywords. You’ll learn how to find thousands of keywords (including your competitors’ keywords!) and how to use those keywords to write your meta-tags. You’ll see how to test meta-tags to find the best one.

You can easily find and test 10,000 keywords to get the best ones. You’ll see how to easily find keywords in other languages.

The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and ebooks. Lots of opportunity for your questions.

Led by Andreas Ramos, the author of #TwitterBook (#1 Amazon Best Seller), you’ll see how to get the most out of Twitter. You’ll get up-to-date on Twitter’s advanced features. Companies can use Twitter for visibility and to connect directly with their audience and customers. You can use Twitter build your career credibility and find clients. We’ll cover both corporate and personal accounts.

What You’ll Learn in this Workshop

The relation between keywords, meta-tags, and search results. How changes to keywords and meta-tags can improve your ranking in search results.

Using an example of a fictional mid-size company, you’ll see how to add keywords to your page. How to edit the meta-tags, the page heading, the body text, ALT tags, and links. How to use the Excel spreadsheet to fit within Google’s limits. You’ll also see a quick way to test meta-tags so you’ll have the best ones. Which pages to SEO (you don’t need to SEO every page). How to find meta-tags in the HTML code.

We’ll also talk about the Google updates (Panda, Penguin, Hummingbird, HTTPS, and mobile) and how they affect your work. A list of what is banned at Google. Examples of beneficial Google updates. How to get Google to add your page again if it gets banned.