This course will give you ideas and specific roadmaps for rethinking large in-person meetings, conferences, and annual events while keeping your attendees engaged and excited–and your sponsors supportive–all remotely.

Key takeaways:

• After this course, you will be able to determine the logic and goals of your event.
• You will also know how to choose the right venue for your event and whether you want to include free portions of the event, invite sponsors to host a portion, including demos and more.
• We will cover the list of prep-steps so you start successfully.
• To keep the momentum and future attendee list building, how to create steady content leading back to your public event content and how to keep your sponsors on your “super fan” team.

This is part one of the three-part series on Google Analytics, led by Andreas Ramos, author of fourteen books on SEO. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Analytics from one of the leading experts in Silicon Valley. You can take this course as part of the series or à la carte.

COVID has accelerated digital transformation and adoption of digital marketing. It’s no longer a check mark for marketers, it’s the main entrée. So you have to get smart about how to optimize your digital marketing efforts

This course will teach you the basics of Behavioral Science and show you how companies like Facebook, Uber and Walmart are using it to drive consumer behavior. The workshop is led by Shirin Oreizy, Founder & President of Next Step, an award-winning Behavioral Marketing Agency with more than 400 clients nationwide. Her work in applying Behavioral Science in marketing is regularly featured in Forbes, Huffington Post and INC. She is a guest lecturer at Stanford, has degrees & accreditations from UC Berkeley & Duke University.