Key Takeaways

• Setup a proper full funnel prospecting, remarketing, and retention campaign structure.
• Learn the various targeting options from custom audiences and social engagers, to lookalikes and trending interests.
• Funnel Strategy—How to properly setup your ad account—Upper, Middle, Lower, Retention.
• Reporting—So many metrics, let’s focus on the metrics that move the needle!
• How to properly test new ads and how to derive actionable insights from the various creative metrics.
• Why user testimonial ads are outperforming all other creative formats and how to stand out using this format.
• Creative strategy, testing and measurement techniques needed for success.
• Creative testing process best practices.
• Ad creative do’s and don’ts.
• And much more.
• Live Q&A.

Key Takeaways

• What are Google’s requirements for Mobile-first?
• What happens if websites don’t design for Mobile-first?
• Do you need to do this? How to use your web analytics and other tools to decide.
• How to reduce the KB size of text on your site.
• How to reduce the KB size of images on your site with image formats, image compression, offer multiple sizes, and sample lines of code.
• How to Use Google Analytics’ device segmentation and other Google tools.

This 2-part workshops series will teach you what you need to know to formulate a successful strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.

Quick summary of key takeaways:

• The correct mindset and focus necessary for starting your channel with the best chance of success.
• The different content types at your disposal, and their pros and cons.
• Strategies and techniques for building your audience on and off YouTube.
• Video production tips and tricks that help you prepare your videos to maximize audience retention and engagement.
• The video upload process, from export settings to thumbnails to keyword tags, and more.
• How to improve video SEO and SERP ranking.