The Google Analytics 4.0 course is a three-part workshop. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a signifcant discount. Take the course either live or recorded.

Quick key take-aways:

• Where does Influencer Marketing fit into my organization.
• What metrics are important to understand for an influencer.
• How to formulate an influencer marketing strategy.
• Appropriately brief and manage an influencer campaign.
• Report on the results of a campaign.
• Integrate influencer content into paid media.
• Maximize reach and conversion of influencer content.
• Shoppable links on Instagram.
• Affiliate integration.
• Research and other aspects of influencers.
• Nano influencers—an emerging trend.

Key takeaways:

• Establish your content ecosystem and lay your digital footprint.
• Create an engaging content calendar and build effective, omnichannel promotional plans.
• Build an effective content operations model.
• Create a robust SEO content strategy.
• Learn to analyze and optimize your content.
• Understand advanced content marketing techniques and the powerful Artificial Intelligence (AI) and Machine Learning (ML) tools at your disposal.