Key Takeaways

• What are Google’s requirements for Mobile-first?
• What happens if websites don’t design for Mobile-first?
• Do you need to do this? How to use your web analytics and other tools to decide.
• How to reduce the KB size of text on your site.
• How to reduce the KB size of images on your site with image formats, image compression, offer multiple sizes, and sample lines of code.
• How to Use Google Analytics’ device segmentation and other Google tools.

This 2-part workshops series will teach you what you need to know to formulate a successful strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.

Quick summary of key takeaways:

• The correct mindset and focus necessary for starting your channel with the best chance of success.
• The different content types at your disposal, and their pros and cons.
• Strategies and techniques for building your audience on and off YouTube.
• Video production tips and tricks that help you prepare your videos to maximize audience retention and engagement.
• The video upload process, from export settings to thumbnails to keyword tags, and more.
• How to improve video SEO and SERP ranking.

What You’ll Learn

In this workshop, we’ll talk about the 5 stages of the customer journey and how they should influence your email marketing communications. We’ll also look at how you can use your data to identify customers and prospects at each of these stages, how to work out what content to send and when for maximum impact, and how to consider the human side of your messages.

During the class we’ll also show you how to map your customers emotional journey and use that knowledge to create more impactful, engaging emails that get results; for both B2B and B2C businesses.