Page not found.
The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area and beyond. Join our email list.
COVID has accelerated digital transformation and adoption of digital marketing. It’s no longer a check mark for marketers, it’s the main entrée. So you have to get smart about how to optimize your digital marketing efforts
This course will teach you the basics of Behavioral Science and show you how companies like Facebook, Uber and Walmart are using it to drive consumer behavior. The workshop is led by Shirin Oreizy, Founder & President of Next Step, an award-winning Behavioral Marketing Agency with more than 400 clients nationwide. Her work in applying Behavioral Science in marketing is regularly featured in Forbes, Huffington Post and INC. She is a guest lecturer at Stanford, has degrees & accreditations from UC Berkeley & Duke University.
This is the second in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 25-year+ marketing professional. This course assumes you have a podcast or let one slip away for a variety of reasons.
In the third and final analytics session, we will use Google Analytics 3.0 live in the webinar. Andreas will go through Google Analytics 3.0, screen by screen, and show you the important items and how to understand the reports. This will include lots of real-world examples.