Key Takeaways:

From this workshop you will understand the key fundamental elements you need to construct an effective Marketing Strategy. The key takeaways will include:

• Understanding and executing a target market analysis.
• Identifying your brand gap and how to close it.
• Leveraging your core competencies with your target market plan.
• Building your thought leadership position.
• Learning a more detailed SWOT analysis and how to relate it to your positioning.
• Creating a more impactful message.

Then we will focus on creating an effective Marketing Strategy with the additional key takeaways:

• Leveraging your SWOT results into your Product Strategy.
• Creating a Marcoms Strategy that will incorporate two focuses on a) new opportunity lead generation; b) sales cycle support and engagement.
• Leveraging your SWOT results into your Strategic Alliance Strategy.
• Creating an effective Industry Trade Press Strategy.
• Insights on how to mine Key Markets.
• Creating an effective Sales Enablement Strategy.
• 25+ templates and spreadsheets will be provided for SWOT, competitive, target market analysis and much more.

Quick summary of key takeaways:

• After this course, you will have learned how to determine the logic and goals of your show.
• You will also be able to choose the right hosting venue for your podcast and whether to include a video version.
• We will cover the list of prep steps so you start successfully.
• You will have a guide to creating your format including the intro and outro copy that will be evergreen.
• We will review how you are sharing out your show with your followers and lists.

What You’ll Learn in this Workshop

• The first workshop opens with a quick overview of the role of SEO in your overall digital marketing strategy, including content marketing, SEM (Google Ads), social media, video, and analytics.
• You’ll see how to find thousands of keywords (including your competitors’ keywords) and keyword phrases.
• You’ll see how to use those keywords to write your meta-tags. You can use keyword phrases as headings for articles, web pages, social media postings, and videos.
• You’ll see how to test meta-tags to find the best one.
• The workshop closes with local SEO for companies that have locations in several cities.