We’ll cover how keywords, ads, and landing pages work together in Google Ads. We’ll also look at how to use A/B Split Tests to test ads so you can develop the best ad. You’ll see the various kinds of ads, plus additional settings that make ads work for you. We’ll look at the types of display advertising and how to work with those. How to understand the data when testing Google Ads. The five keyword match types.

What You’ll Learn in the Workshop

• How to edit each section in your LinkedIn profile. You’ll see examples for each section. We’ll cover the background image; your name; your name in your URL; your profile photo; caption; about; experience; education; volunteer experience; skills and endorsements; recommendations; accomplishments; languages; interests; and additional sections.
• Postings. Why write postings. How to write postings. How to get thousands of views for your postings.
• How to search for jobs, how to see salary information.
• How to be recommended as a contractor at LinkedIn.

The advanced session dives into the Ads engine. How does the bidding actually work? How you can bid $0.25 and rank higher than a competitor who bids $5. What is Quality Score? How to set bids, manage bids, and manage your budget. We’ll also look at a tool that lets you manage several accounts. We’ll also look at another tool that lets you manage up to 300,000 keywords.