What You’ll Learn in the Workshop

• Introduction to ChatGPT and other AI tools for digital marketing.
• How to integrate ChatGPT and other AI tools into digital marketing strategies.
• Comparison of various AI tools, including ChatGPT, ChatGPT Pro, Microsoft and Google AI, and additional tools.
• How to use these tools to write or improve your writing (including translations) for articles, blog posts, social media posts, PowerPoint slides, and outlines for articles and books.
• Using these tools to edit or improve website content, product descriptions, product summaries, translations, and more.
• Using AI tools’ ability to come up with unique creative ideas, and suggestions for brainstorming.
• How to create unique photos, images, and videos for your product shots, websites, and more.

Key takeaways:
In this class you’ll learn:

• Overview of the social media landscape in 2023 and benefits of using social media marketing.
• A look at Facebook, Instagram, Twitter, TikTok and LinkedIn, comparisons of each platform and how to decide which platforms are best for your business.
• Fundamentals of an effective social media strategy.
• Creating content that resonates and appeals to your audience, including real life examples and what type of content performs best on each platform.
• Finding relevant and top performing hashtags in your industry.
• How to successfully grow your following using organic tactics.
• How to develop digital media without a graphic designer or video editor.
• How to calculate the best times and days to post for maximum reach and engagement.
• Social listening and sentiment analysis.
• Best practices for recycling evergreen content.
• Free and paid tools and apps that help with managing multiple social media accounts.
• Creating a useful content calendar and an editorial calendar to streamline the social media management process.
• Monthly statistics and reporting that matters.
• How social media integrates with other facets of digital marketing.
• Eight planning checklists, workbooks, and templates to help get and keep organized.

Key takeaways:

• Establish your content ecosystem and lay your digital footprint.
• Create an engaging content calendar and build effective, omnichannel promotional plans.
• Build an effective content operations model.
• Create a robust SEO content strategy.
• Learn to analyze and optimize your content.
• Understand advanced content marketing techniques and the powerful Artificial Intelligence (AI) and Machine Learning (ML) tools at your disposal.