In the intermediate analytics session, we will use Google Analytics live in the webinar. Andreas will go through Google Analytics, screen by screen, and show you the important items and how to understand the reports. This will include lots of real-world examples.

We will cover the first two major sections of Google Analytics:
• Audience: Who is visiting your website?
• Acquisition: How did those visitors find your website?

In the third and final analytics session, we will use Google Analytics live in the webinar. Andreas will go through Google Analytics, screen by screen, and show you the important items and how to understand the reports. This will include lots of real-world examples.

We will cover the last two major sections of Google Analytics:

• Behavior: What are your visitors doing at your website?
• Conversions: Which visitors are buying or registering at your website?
• We’ll close with notes about the reality of using Google Analytics at companies

Our Goal

To show you how to manage and optimize your social media marketing campaigns in Facebook, In-stagram, Pinterest, Youtube, Twitter, and LinkedIn to get more traffic, leads, and sales. You’ll come away with actionable tactics and strategies that you can apply to your company’s social campaigns. We’ll look at examples of social media projects, both good and bad.