How To Keep Out of Data Privacy Jail in 2018: How New Data Privacy Laws Will Affect Your Sales & Marketing Plans in the US, Europe and Canada

Date TBD
Educational Evening Seminar with Wine, Beer & Hors d’Oeuvres
(5:45 pm – 7:30 pm PST)

Speakers:

Paula Phillips, Managing Partner, Digital Law Group
Tom Judge, VP of Strategy at Direct Marketing Partners (DMP)

Seminar Description:

A serious look at how regulators are limiting your use of marketing and sales data and examples of how they will enforce and fine companies not in compliance.

Things are changing. Europe’s new “GDPR” data privacy law will go into effect on May 25th 2018 for all companies doing business in Europe regardless of their HQ location. The United States has current truth in advertising and new laws on the horizon, and both the US and Canadian Can-Spam acts are in place with enforcements and fines now on the increase.

  • Find out about the new EU GDPR regulations and how to become compliant.
    • Avoid fines that start at 10 Million Pounds-Sterling in the UK or ~$14,000,000 USD!
  • Hear actual cases where US FTC enforcements have quietly been fining companies’ marketing departments millions of dollars for data privacy non-compliance.
  • Get an update on the upcoming California state bill (AB 375) about obtaining customer-prospect consent to collect and use data including email
  • Get an update on the Canadian Anti-Spam Law (CASL)

Attend this session to keep you and your company out of trouble. Learn more about these data compliance laws and how to create a specific action plan on amending your data compliance and privacy practices before it’s too late.

Three Key Take-Aways:

  • You’ll receive an executive overview of the European Union’s GDPR (General Data Protection Rules) rules and what they mean to you.
  • Get the step by step process to become GDPR compliant regardless of your headquarters location.
  • You’ll find out what Not-To-Do when you listen to real examples cases with US companies fined for violating current US privacy laws.
Special offer: If you join the DMAnc today, you will be able to attend this luncheon at no charge. Another super offer from our sponsor MountainTop Data, attendees to this event will receive $1,000 in free B2B data credits.

SEMINAR DETAILS

Location:
MacArthur Park
27 University Avenue
Palo Alto, CA 94301
(650) 321-9990
Directions to MacArthur Park.
Right next to the Palo Alto Caltrain Station.

The DMAnc reserves the right to change location and will notify all registrants if a change occurs.

Time:
Registration & Networking: 5:45-6:00pm PST
Seminar: 6:00-7:30pm PST

Speakers:
Paula Phillips, Managing Partner, Digital Law Group
Tom Judge, VP of Strategy at Direct Marketing Partners (DMP)

Cost:
DMAnc Member: $55
non-Member: $75
Student/Teacher: $45

Bonus:
Attend This Month’s Seminar Free When You Join the DMAnc.

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at [email protected]; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.

Testimonials

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist
Summary
Event
​How To Keep Out of Data Privacy Jail in 2018: How New Data Privacy Laws Will Affect Your Sales & Marketing Plans in the US, Europe and Canada
Location
​ MacArthur Park, 27 University Avenue,Palo Alto,CALIFORNIA-94301
Starting on
January 23, 2018
Ending on
January 23, 2018
Description
A serious look at how regulators are limiting your use of marketing and sales data and examples of how they will enforce and fine companies not in compliance.

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