Educational Evening Seminar with Wine, Beer & Hors d’Oeuvres
(5:45 pm – 7:30 pm PST)
Speakers:
Paula Phillips, Managing Partner, Digital Law Group
Tom Judge, VP of Strategy at Direct Marketing Partners (DMP)
Seminar Description:
A serious look at how regulators are limiting your use of marketing and sales data and examples of how they will enforce and fine companies not in compliance.
Things are changing. Europe’s new “GDPR” data privacy law will go into effect on May 25th 2018 for all companies doing business in Europe regardless of their HQ location. The United States has current truth in advertising and new laws on the horizon, and both the US and Canadian Can-Spam acts are in place with enforcements and fines now on the increase.
- Find out about the new EU GDPR regulations and how to become compliant.
- Avoid fines that start at 10 Million Pounds-Sterling in the UK or ~$14,000,000 USD!
- Hear actual cases where US FTC enforcements have quietly been fining companies’ marketing departments millions of dollars for data privacy non-compliance.
- Get an update on the upcoming California state bill (AB 375) about obtaining customer-prospect consent to collect and use data including email
- Get an update on the Canadian Anti-Spam Law (CASL)
Attend this session to keep you and your company out of trouble. Learn more about these data compliance laws and how to create a specific action plan on amending your data compliance and privacy practices before it’s too late.
Three Key Take-Aways:
- You’ll receive an executive overview of the European Union’s GDPR (General Data Protection Rules) rules and what they mean to you.
- Get the step by step process to become GDPR compliant regardless of your headquarters location.
- You’ll find out what Not-To-Do when you listen to real examples cases with US companies fined for violating current US privacy laws.
SEMINAR DETAILS
MacArthur Park
27 University Avenue
Palo Alto, CA 94301
(650) 321-9990
Directions to MacArthur Park.
Right next to the Palo Alto Caltrain Station.
Time:
Registration & Networking: 5:45-6:00pm PST
Seminar: 6:00-7:30pm PST
Speakers:
Paula Phillips, Managing Partner, Digital Law Group
Tom Judge, VP of Strategy at Direct Marketing Partners (DMP)
Cost:
DMAnc Member: $55
non-Member: $75
Student/Teacher: $45
Bonus:
Attend This Month’s Seminar Free When You Join the DMAnc.
Membership Status
If you do not have a current membership, the non-member rate will be charged.
Cancellation Policy
Email us at [email protected]; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.
Testimonials
This was great, answered 99% of my Google questions in an efficient 2 hour format.
Very relevant and timely, presented in easy to understand fashion.
Slides were very detailed and informative.
Lots of excellent data. Great actionable information tools and guidelines.
Great technical info – very usable! Thanks!
This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.
Discussed strategy and practical tips.
Smart use of language that lined up with the presentation.
Great preso!
This workshop is a great idea and great job pulling together.
Comprehensive coverage of available tools. Examples and best practices of different tactics.
Love all the case studies shared from the panelists.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.
Provided a great start to the presentation that was though out and beneficial.
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMA always provides great speakers on timely topics.
John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.
Excellent subject matter and panel. Keep them coming.
Excellent overview , this made my time worthwhile today!
Important updates and discussion on critical B2B lead generating efforts.
A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.
Well prepared presentations w/real world examples and speakers.
I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.
Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.
Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.
Very valuable info that can apply across verticles.
Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.
Just a bunch of great insights & tips.
Really liked the various backgrounds of the speakers & different perspectives they brought!
Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.
Incredible presentation! Engaging and insightful until the very end!
What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.
Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!
Detailed, in-depth information across social platforms that you can’t find elsewhere.
The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.
Real-world true-life tales from the frontline of B2B marketing.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.
Very informative & entertaining. Learned a lot in two hours.
Excellent presentation about a very interesting business topic.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
