Graham Hansell

Digital Discovery Pioneer

Graham Hansell is a defining figure in the digital marketing industry, with a career spanning 30 years of platform shifts and technological evolution. Having entered the space in 1995 with the UK’s first web directory, Britnet, he went on to found SiteLynx in 1996, the UK’s first SEO agency, established two years before Google’s inception.

Today, Graham champions the philosophy of “Profit by Discovery,” a strategic approach that ensures brands are not just “found” but are actively discovered across the full spectrum of modern search and AI answer engines.

The Digital Discovery Network

Moving away from the traditional, overhead-heavy agency model, Graham architected the SiteLynx Digital Discovery Network. This curated ecosystem integrates Graham’s three decades of high-level strategy with specialized execution through:

• SLX.marketing: A dedicated lead and demand generation agency.
• DRIAG.ai & AnswerEngine.Marketing: Cutting-edge initiatives focusing on AI-augmented automation and Answer Engine Marketing (AEM).
• SiteLynx.com: Focused consulting and training for SEO, PPC, and Google Analytics 4.
• DRIAG.org: a Marketers support community for those facing the transition to an AI-first world

Global Impact & Strategic Frameworks

A practitioner at heart, Graham prioritizes the 20/80 rule, identifying the 20% of digital activities that drive 80% of the impact. This focus has led to the development of several proprietary frameworks used to scale performance:

• DAARTS metrics: For digital metrics performance.
• DECIDE analytics: For advanced analytics training.
• DEPLOY PPC: For high-efficiency PPC management.
• DECLUTTER AEO/SEO: For technical and content-driven AI Search and SEO.

Graham’s work has touched over 200 clients across 54 countries and 13 languages, generating tens of millions of dollars in additional sales and leads. His diverse sector experience includes major global names such as MasterCard, Sony, ITV, Sky, UBS, and the British Council.
Education & Thought Leadership.

A committed educator, Graham serves as a Course Director for The Chartered Institute of Marketing (CIM). He has trained over 4,000 marketers, translating complex concepts like First-Party Data, AI Answer Engine Marketing, and Analytics into practical, actionable frameworks. He is also a regular contributor to CIM podcasts and webinars, helping the next generation of marketers navigate the transition to AI-driven discovery.