A practical, hands-on workshop to diagnose and repair the technical issues preventing your website from ranking and appearing in AI-driven search.
Special Spring Pricing: Regularly $1,000 is now 50% off—$500. Enroll here (Live Online).
Introduction:
Technical SEO shouldn’t feel like a black box where your site silently fails, and no one can tell you why. Most courses skim over the real issues, leaving you guessing while your pages sit unindexed, your crawl budget is wasted, and your site speed drags down performance. This isn’t a theory session; it’s a live repair bootcamp. We are going to open up real WordPress environments, dive deep into Google Search Console, Google Analytics, and Screaming Frog (free version), and diagnose the exact technical barriers preventing your site from being properly crawled, indexed, and surfaced in search and AI answer engines.
You will leave this workshop not with abstract “technical SEO knowledge,” but with a fully actionable technical repair checklist and repeatable diagnostic process you can run every month.
Quick Takeaways:
- Fix Indexing Fast: Learn how to identify and resolve “Crawled — currently not indexed” errors in GSC.
- The 60-Minute Technical Audit: A repeatable checklist you can run monthly in under an hour.
- WordPress Power-Fixing: Live walk-through of optimizing RankMath/Yoast settings for maximum “crawl-ability.”
- AI Overview Readiness: Technical tweaks to ensure your site structure is readable by ChatGPT, Google’s AI Overviews & Gemini, Microsoft CoPilot.
- Core Web Vitals for Non-Coders: How to improve page speed without writing a single line of code.Primary Data Tools: Google Search Console (GSC), Google Analytics, WordPress, Screaming Frog (free version).
- Primary Data Tools Used: Google Search Console (GSC), Google Analytics, WordPress, Screaming Frog (free version).
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.
Module 1: The Google Search Console Diagnostic Lab.
In this first module, we move past the basic Google Search Console graphs and into the “Index Coverage” and “Sitemaps” reports. You’ll learn how to read Google’s mind: if they aren’t showing your pages, is it a technical block, a crawl budget issue, or a site-map error? We will diagnose your real-world data live in the tool.I
Key Takeaways:
- How to find “hidden” 404 errors that are draining your crawl budget.
- The exact steps to resubmit a sitemap that actually forces a re-crawl.
- Identifying “Zombie Pages” that are hurting your site’s overall authority.
- Decoding the “Enhancements” report to win more rich snippets.
- How to use the “URL Inspection Tool” to troubleshoot specific page failures in seconds.
- Setting up custom Google Search Console alerts so you know when your site breaks before your boss does.
Module 2: The WordPress Execution Lab.
Now that we’ve found the problems, we fix them. We will log into a live WordPress environment and walk through the specific plugins and settings that make or break your SEO. From image compression to schema markup, you will see exactly where to click to turn Google Search Console “Red” errors into “Green” passes.
Key Takeaways:
- The “Perfect” SEO Plugin Setup: A step-by-step configuration of Yoast or RankMath.
- Live Image Optimization: How to bulk-fix heavy images that are killing your mobile speed.
- Internal Linking for Humans and Bots: A live demo of building a “Link Silo” in WordPress.
- Schema Markup Made Simple: Adding structured data to your posts to win “People Also Ask” boxes.
- Header Tag Hygiene: Live-editing pages to fix H1-H6 hierarchies for better AI readability.
- The Redirection Roadmap: How to safely move content without losing 10 years of SEO value.
How to convince your boss you should take this class.
- Immediate ROI: We will be performing a live audit and repair of our actual website during the class.
- In-Housing Skills: We will save thousands in agency fees by handling technical SEO diagnostics internally.
- Risk Mitigation: We’ll learn how to monitor Google Search Console for critical site errors that lead to traffic drops.
- Efficiency: We’ll gain a “60-Minute Audit” template that ensures our SEO stays healthy with minimal time investment.
- Future-Proofing: This class covers the technical requirements for our site to appear in Google’s new AI Overviews.
- In-Housing Skills: We will save thousands in agency fees by handling technical SEO diagnostics internally.
Who should attend?
This course is designed for webmasters, SEO specialists, marketing professionals, content creators, and digital strategists who want to understand and stay ahead of the massive shift toward AI-powered search and content summarization.
Download Material
- Recorded video of the presentation with slides and audio.
- All PowerPoint presentations as PDFs.
- Step-by-step instructions and diagnostic checklists.
Presentations: Live or On-Demand:
- The presentation is both live and on-demand (recorded).
- The live presentations let you ask your questions and get answers immediately.
- You will receive the recorded presentations if the live course schedule doesn’t fit your calendar.
- This is a diagnostic clinic designed to help you problem-solve and troubleshoot problems. Step-by-step instructions will be given with checklists so you can repeat and do this yourself.
The Presenter:
Graham Hansell
Graham Hansell is a defining figure in the digital marketing industry, with a career spanning 30 years of platform shifts and technological evolution. Having entered the space in 1995 with the UK’s first web directory, Britnet, he went on to found SiteLynx in 1996, the UK’s first SEO agency, established two years before Google’s inception.
Today, Graham champions the philosophy of “Profit by Discovery,” a strategic approach that ensures brands are not just “found” but are actively discovered across the full spectrum of modern search and AI answer engines.
Social media: https://www.linkedin.com/in/grahamhansell/
This was a great class and very informative.
I came in expecting dry, technical content—but was genuinely surprised by how engaging the course was. It was packed with real-world stories, sharp insights, and tons of practical nuggets I can actually use.
