Claude for Marketers: Think Better. Move Faster. Get More Done.
Claude helps marketers make better decisions, produce better work, and reduce operational drag.
Special Summer Pricing: Regularly $1,000 is now 50% off—$500. Enroll here (Live Online).
Claude helps marketers make better decisions, produce better work, and reduce operational drag. This workshop shows your team how to do exactly that.
You will learn how to improve campaign thinking, cut wasted time, raise output quality, and build workflows your team can use immediately. You will also gain a clear understanding of where Claude fits in modern marketing operations, especially as AI moves beyond basic prompting into deeper reasoning, research, file handling, coding support, and agentic task execution.
It shows you how to use Claude as a serious marketing partner, not just a chatbot. You will learn how to sharpen strategy, build stronger campaign routes, test weak ideas before they go live, accelerate research, improve execution, and handle more complex multi-step tasks with confidence.
You will see where Claude fits in a modern AI workflow alongside other models. The smartest marketers are not asking which one tool replaces everything. They are asking which model does each job best.
No coding background needed. No jargon-heavy theory. No bloated demos. Just practical, high-value training for marketers who want stronger output, better judgment, and more leverage.
Key takeaways:
- Identify where Claude creates the greatest value for marketers.
- Master prompting methods that strengthen thinking, not just drafting.
- Assess campaign directions, challenge weak messaging, and improve creative before launch.
- Bring briefs, research, brand rules, and campaign inputs together in one working flow.
- Understand agentic AI in plain English and apply it to multi-step marketing tasks.
- Use Claude for coding-adjacent work such as spreadsheet logic, simple automations, landing page elements, and structured content.
- Build smarter workflows across planning, drafting, analysis, execution, review, and refinement.
- Combine Claude with ChatGPT, Gemini, image tools, video tools, and search tools in a practical multi-model workflow.
- Reduce repetitive operational work without losing tone, judgment, or brand control.
- Know when to trust AI, when to review it, and when to step in yourself.
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.
Module 1: Generate Better Marketing Ideas with AI.
Use AI to generate stronger ideas for campaigns, social content, emails, launches, lead magnets, brand storytelling, and audience engagement.
Move beyond weak prompts and predictable outputs by exploring better routes, stronger concepts, and more commercially useful thinking.
The focus is practical throughout.
- Better ideas for real briefs.
- Better options for real projects.
- Better thinking you can use.
You’ll uncover sharper insights and develop more persuasive, more original work.
Key Takeaways:
- A practical framework for generating stronger campaign and content ideas.
- Use AI to develop better hooks, themes, and creative routes.
- Prompt structures that lead to more useful, more original outputs.
- Techniques for turning one good idea into multiple formats and channels.
- Methods for uncovering audience needs, tensions, objections, and motivations.
- Approaches for moving from bland output to sharper, more distinctive work.
By the end of this session, you’ll be able to:
- Generate stronger ideas for campaigns and content.
- Use AI to create more useful creative options.
- Write better prompts that lead to better thinking.
- Develop more original angles and messages.
- Avoid obvious, generic AI-made marketing.
Module 2: Make Better Marketing Decisions with AI.
Good ideas are only useful if they hold up.
This session focuses on judgment and how to review, improve, and pressure-test AI-assisted work so your marketing is not just faster, but smarter.
You’ll learn how to challenge assumptions, sharpen messaging, compare directions, assess risks, and improve weak outputs before they become weak campaigns.
This is where AI stops being just a content tool and starts becoming a serious support system for better marketing decisions.
Key Takeaways:
- A clear framework for reviewing output for quality, logic, relevance, and brand fit.
- Ways to test campaigns, content directions, and value propositions before spending time and budget.
- Methods for exploring audience, competitor, and stakeholder reactions.
- Techniques for spotting weak reasoning, blandness, overclaiming, and credibility gaps.
- A practical refinement process for turning rough output into stronger final work.
- Smarter ways to use AI in briefs, planning, pitches, and message development.
By the end of this session, you’ll be able to:
- Evaluate AI-generated work with more confidence.
- Improve campaign ideas before they become costly mistakes.
- Use AI to strengthen strategy, messaging, and creative quality.
- Challenge weak output instead of accepting polished fluff.
- Bring more value to your team through better judgment and better thinking.
How to convince your boss you should take this class.
This workshop helps you produce better ideas, better campaigns, and better results.
What your boss will love:
- Stronger campaign thinking.
Generate better ideas for launches, promotions, content series, and audience engagement. - Better quality, less risk.
Catch weak messaging, bland ideas, and poor reasoning before they go live. - More value from AI.
Use existing AI tools more strategically across planning, ideation, refinement, and review. - A real competitive edge.
Stand out while others keep producing generic, same-looking content. - Immediate practical use.
Come away with prompts, checklists, and frameworks the team can use right away. - Sharper marketers.
Build the kind of thinking skills that make AI more useful, and marketers more valuable.
Download Material
- Recorded video of the presentation with slides and audio.
- All PowerPoint presentations as PDFs.
- Step-by-step instructions and diagnostic checklists.
Who should attend?
- Marketing Managers.
- Brand Managers.
- Content Managers.
- Digital Marketing Managers.
- Social Media Managers.
- Demand Generation Marketers.
- Product Marketing Managers.
- Copywriters and Content Creators.
- Agency Account Managers and Strategists.
- Consultants and Freelancers.
The Presenter:
Jonathan Gabay
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
This course breaks down the key changes to marketing we need to know in this day and age. It gives you a guide on how to break into the public eye with your marketing.
I really enjoyed being a student again later in my career. You’re never too old to relearn something or get a different perspective, and I love the immersive courses from DMAnc.org!
