Date: Monday, February 1, 2027.
Time: 11:30 am – 12:00 pm PST (30 minutes).
Optional Live Mic Q&A: 12:00 pm – 12:15 pm PST (15 minutes).
B2B social media is shifting — in how it’s used, how it’s measured, and where it sits within the marketing mix. But not every development deserves your attention or budget.
In this session, DMAnc course instructor Luan Wise will cut through the noise to highlight five areas that genuinely matter for B2B marketers right now, and what each one means for how you plan, create, and report on social activity.
We’ll be covering why engagement metrics are changing and what to track instead, the measurements that actually connect social media to business outcomes, and how social media is reshaping search behavior (including AI-discovery).
Live only — with time for Q&A. Bring your questions.
Key takeaways:
- Understand how B2B buyers are using social platforms throughout the decision-making process.
- Know which metrics genuinely reflect engagement, influence, and business value.
- See how social search and AI-driven discovery are changing content visibility, and how to respond.
- Identify the content formats and platform behaviors gaining traction with B2B audiences.
- Leave with practical, realistic actions you can apply to your own strategy straight away.
Date: Monday, February 1, 2027.
Time: 11:30 am – 12:00 pm PST (30 minutes).
Optional Live Mic Q&A: 12:00 pm – 12:15 pm PST (15 minutes).
