Non-Member: Breakthrough Technology to Better Integrate Digital and Direct Marketing

Through advances in technology, addressable media marketing platforms exist today that take the integration of Direct, Digital, Mobile, and Social to the next level, with the unprecedented ability to use address level data to deliver digital media ONLY to your most desired prospects.

Direct marketers know the significance of data, and spend valuable resources ensuring that their direct mail and email targets those data segments most likely to respond. Advanced technical and social platforms have opened the ability to further leverage this data, allowing the precise integration of digital, social, and mobile channels with traditional direct mail to deliver incremental conversion and known attribution with greater ROI.