Live Online Workshop

Mobile-first/Page Experience SEO Optimization Workshop

2021-09-08 10:00:00 2021-09-08 12:00:00 America/Los_Angeles Mobile-first SEO Optimization Workshop DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Summer Discount: 20% Off
Free Lifetime Workshop Updates

Regularly $250, Now $200

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

How to SEO Optimize Your Website for Mobile-First/Page Experience

This workshop is led by Andreas Ramos, author of 19 books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you this two-hour workshop where you’ll learn about updating your website for Google’s Mobile-first/page experience indexing.

Our Goal

Your website pages may have lost search rank with Google’s core SEO updates to Mobile-first and Page Experience indexing. Whenever Google rolls out major core updates like these, hundreds of thousands of websites may suddenly find their traffic take a nosedive — and they will be scrambling to triage the problem. Many marketing people may lose sleep and their jobs over their lack of preparation for this core update.

In this workshop, you will learn how to update your website for Google’s Mobile-first and Page Experience algorithms. You will get clear examples of what this means and step-by-step actionable tactics that you can apply to your organization’s website, so that you do not experience a radical drop off in traffic. You’ll also see how to measure your website to see if it will be compliant with Google’s standards. Examples, links, and code will be included in the workshop that you can copy, edit, and paste.

What You’ll Learn

  • What is Mobile-first/page experience? Why websites must update for Google’s Mobile-first and Page Experience algorithm update. What happens if they don’t?
  • The difference between responsive design and mobile-first/page experience design.
  • Examples of good and bad Mobile-first/page experience design: placement of buttons, tracking tags, and content.
  • Should you re-build your website for Mobile-first/page experience?
  • How to look at your analytics, ranking, and competitors.
  • How mobile-first/page experience website design will affect not only SEO but also paid ads, social media, and payment systems.
  • How to reduce the text on your site.
  • How to compress images with new image formats, and which images to compress.
  • How to use segmentation in Google Analytics to see your mobile traffic; and Google Search Console and Google CWA metrics to measure your site’s speed and improvement.

This is a live online webinar with lots of opportunity for your questions.

Key Takeaways

  • What is Google’s requirement for Mobile-first/page experience?
  • What happens if websites don’t design for Mobile-first/page experience?
  • Do you need to do this? How to use your web analytics and other tools to decide.
  • How Mobile-first/page experience affects SEO, paid ads, and payment systems.
  • The text on your site and how to reduce the amount of it.
  • The images on your site. New image formats, which images to compress, how to compress, and how to manage the formats. How to use lazy load for images.
  • How to Use Google Analytics’ device segmentation and other Google tools.

Who is the course for?

  • Marketing managers and web managers, or anyone who wants their website to show up in search engines.

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2021-09-08 10:00:00 2021-09-08 12:00:00 America/Los_Angeles Mobile-first SEO Optimization Workshop DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com
Certification Workshops:

DMAnc Live Online Certification Webinars

Wednesday, September 8, 2021
Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

Mobile-first/Page Experience SEO Optimization Workshop


Topics Covered

  • What is Mobile-first/page experience? Why websites must update for Google’s Mobile-first and Page Experience algorithm update. What happens if they don’t?
  • The difference between responsive design and mobile-first/page experience design.
  • Examples of good and bad Mobile-first/page experience design: placement of buttons, tracking tags, and content.
  • Should you re-build your website for Mobile-first/page experience?
  • How to look at your analytics, ranking, and competitors.
  • How mobile-first/page experience website design will affect not only SEO but also paid ads, social media, and payment systems.
  • How to reduce the text on your site.
  • How to compress images with new image formats, and which images to compress.
  • How to use segmentation in Google Analytics to see your mobile traffic; and Google Search Console and Google CWA metrics to measure your site’s speed and improvement.
Tuesday, September 14, 2021
Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

How to Produce a Podcast--Fundamentals: Strategies for Setting Goals, Preparing Guests, and Promoting Your Podcast


This course, led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional, is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.

Points that will be covered, as well as skills taught:

  • Why podcasting?
  • How can it benefit your company, your department, and even you?
  • Why do most podcasts fail?
  • How can you prevent a misfire?
Wednesday, September 15, 2021
Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

Google Ads Fundamentals


What You’ll Learn in this Workshop
  • You’ll learn how to optimize your search engine marketing (SEM) in Google Ads to increase leads, sales, and ROI. You will get actionable tactics and strategies that you can apply to your organization. The workshop is hands-on with walk-throughs of the key tools. You’ll also see lots of examples of what works (and what doesn’t work).
  • Throughout this course, we will use two example companies in B2C and B2B. These examples let you see how to apply the course to your work. You get copies of the video and PowerPoints so you can later review the presentation to make sure you get all of the details. And much more….
  • Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
Wednesday, September 15, 2021
Live Online Certification Workshop (12:00 PM to 2:00 PM PDT)

Google Analytics 4.0 Fundamentals: Install, Set Up, and Configure GA4


What You’ll Learn in this Workshop
  • In the first fundamentals workshop, we’ll see the difference between Google Analytics 3.0 (GA3) and Google Analytics 4.0 (GA4). We go on to the installation of GA4. You’ll see how to use both GA3 and GA4 side by side and how to switch from one to the other. We also cover how to install and use Google Tag Manager (GTM), which is necessary for GA4.
  • You can follow along with your own GA4 account or Google’s publicly accessible GA4 account.
Friday, September 17, 2021
Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

Google Analytics 3.0 Workshop--Fundamentals


This is part one of the three-part series on Google Analytics, led by Andreas Ramos, author of 18 books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Analytics from one of the leading experts in Silicon Valley. You can take this course as part of the series or à la carte.
Wednesday, September 22, 2021
Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

Google Analytics 3.0 Intermediate Workshop


This is part two of the three-part series on Google Analytics, led by Andreas Ramos, author of fourteen books on SEO.

Key Takeaways

  • You’ll understand how to use Google Analytics to quickly understand your website’s audience
  • You’ll know your audience’s age, gender, location, languages, devices (desktop, mobile), interests, and much more
  • You can use this to choose better ads, content, and images for your marketing, including SEO, Google Adwords, email newsletters, social media, and so on
Wednesday, September 22, 2021
Live Online Certification Workshop (12:00 PM to 2:00 PM PDT)

Google Analytics 4.0 Intermediate: Use the GA4 Reports


What You’ll Learn in this Workshop:
  • In this Intermediate workshop, we cover the basic reports in Google Analytics 4.0. In contrast to GA3, which was based on pages, GA4 is based on user behavior and events, so you get a deeper understanding of your audience and what they are doing.
  • You can use Google’s sample GA4 account or your own GA4 account. We will go through GA4’s standard menus and options.
  • You’ll also learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact on presenting your data. We also cover the Insights tool, how to share reports, and Google’s tool to write UTMs.
Friday, September 24, 2021
Live Online Certification Workshop (10:00 AM to 12:30 PM PST)

Using Behavioral Science to Turbo-Charge Your Digital Marketing: Learn Scientifically Proven Ways to Optimize Your Website, Social Media Ads, Emails & Pricing Model


COVID has accelerated digital transformation and adoption of digital marketing. It's no longer a check mark for marketers, it’s the main entrée. So you have to get smart about how to optimize your digital marketing efforts

This course will teach you the basics of Behavioral Science and show you how companies like Facebook, Uber and Walmart are using it to drive consumer behavior. The workshop is led by Shirin Oreizy, Founder & President of Next Step, an award-winning Behavioral Marketing Agency with more than 400 clients nationwide. Her work in applying Behavioral Science in marketing is regularly featured in Forbes, Huffington Post and INC. She is a guest lecturer at Stanford, has degrees & accreditations from UC Berkeley & Duke University.
Tuesday, September 28, 2021
Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

How to Produce a Podcast—Advanced Strategies for Creating Intros, Choosing Music, and Advanced Editing and Promotion of Your Podcast


This is the second in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 25-year+ marketing professional. This course assumes you have a podcast or let one slip away for a variety of reasons.

Key Takeaways

  • After this course, you will be able to plan out the structure of your physical show files to make creating many episodes simple.
  • You’ll be able to create a logical template in Adobe Audition or Camtasia.
  • You will also know how to choose the right music for your podcast and whether you must include a video version.
  • You will have a guide to creating your intro and outro copy that will be evergreen.
  • We will review how you are sharing out your show and episodes to see if there is room for improvement (there always is!).
  • We’ll give you ideas on how to get your staff enthused about sharing out your shows and how you can make it easy for them.

Latest from DMAnc

Latest from DMAnc

Latest from DMAnc

Testimonials

This social media for marketing course was VERY informative and also included a lot of information that was be used as a reference for current and future use! I would definitely recommend!

Jacinda Owens-HawkinsSocial Media Specialist, Sonterra Medical Management Group, Inc.

Very insightful, step-by-step help on Google Analytics from beginning to end.

Mitchell StewartDigital Media Specialist, Kapco, Inc.

The knowledge I gained far exceeded the cost of the workshop. I walked away with a clearer understanding of applying concepts and practices I already know in an effective way around email automation, digital personalization, and omnichannel strategy

Joseph KellyContent Lead, TE Connectivity

My organization is turning its attention to podcasting and how to make the best use of this platform for content distribution. I now feel fully informed on podcast production best practice so I can help my organization succeed.

Nancy BurnsProduct Marketing Manager, MMS, NEJM Group

Great content if you’re looking to up your SEO game!

Brad SurrattSr. Marketing & Events Manager, 3 | Share

The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.

Beth HopkinsMarketing Director, Capehart Scatchard

Andreas was an exciting and engaging speaker with real mastery of the data. He got ideas to stick by using real-world examples and taught us how to actually gain insights to the data we were getting.

Bob CarpenterVP, Sales and Marketing, Modus Operandi, Inc.

Kate Barrett was such an excellent engaging presenter. Having a pleasant person to listen to makes a two hour slideshow that much more enjoyable. Helpful email marketing content, especially in terms of overall business goals and focusing on consumer’s interest. Definitely recommend!

Meagan RobbMarketing Coordinator, McBride Homes

As someone who has been in digital marketing for over 14 years, I really enjoyed this presentation on the forthcoming updates needed for websites. It was great to see all the small tips that really make a difference when it comes to designing with mobile-first in mind. I learned a lot even though I have a lot of experience!

Tina LloydVP Digital Content & Social Media, INSP, LLC

Andreas is super generous to share all his years of knowledge. This workshop is great for all levels of Google Ads users.

Paul HalbrookDirector of Marketing, The Roof Depot, Inc.

Pleasure to participate in a workshop that provides actual information I can utilize immediately!

Michele ChristianGlobal Marketing Specialist, Hutchinson Industries, Inc

Tom’s ABM presentation was excellent, thorough and to the point. Lots of good pointers and good resources to have to review at a later date. Good job!

Alain BoppartMarketing Management Professional, Uneeda

I really enjoyed the workshop on Google Ads. I feel like I learned a lot and it was really easy to absorb as the instructor did a great job explaining things in simple, understandable terms. He also did a good job of answering all of the questions that came up and talking through everything very thoroughly.

Ashley DavisMedia Manager, Wyffels Hybrids

This presentation articulated a lot of the issues I’m facing as a B2B marketer in the technology field. I knew that I wanted our messaging to be different, but couldn’t put into words exactly where our stumbling locks were. I now have the concepts needed to improve our content approach, and hopefully resonate more with customers.

Liz ClarkeTechnical Marketing Manager, Nitta Gelatin NA Inc

As the Director of Marketing for a Medical Clinic, I found this workshop to be spot on. Easy to understand and implement in my own site. Highly recommend. Great value!

Sherri GogginDirector of Marketing Athens Orthopedic Clinic and Director of Mulherin Foundation for Health &Wellness

Before, I would just create reports, not necessarily knowing what else to do with the reports, but this workshop has helped me utilize the data so that I can tweak and improve my marketing efforts and create new methods of SEO research and website improvement.

Kathryn AlmedaDigital Media Specialist at Northern Illinois Food Bank

I’ve built 30+ websites and I was amazed how much I’ve trusted developer partners to complete. Now, after just the Fundamentals course, I know what to check for and how to do the fix or request the fix. Thank you!

Teri LeVineDirector of Marketing at Fairway America

The workshop contains so much actionable information and great tools, too. I appreciate that the workshop is recorded and accessible for months after as there’s so much information presented that being able to re-watch the workshop will be helpful.

Krystal DredgeMarketing Director, AvL Technologies

Andreas is extremely knowledgeable and teaches you the ins and outs of Google Ads in 3 short classes!

Hannah Schied Title and Company Sr. Marketing & Events Manager, 3 | Share Director of Marketing, FIRC Group Assistant Marketing Manager, DHG Time Life

Probably the best 2 hours you can spend if you want to learn the in’s and out’s of Google Ads – including the different ad types, how to build them, and how to track their performance over time.

Brad SurrattSr. Marketing & Events Manager, 3 | Share

This workshop is very insightful! It brings your ideas to the next level and prepares you for execution.

Nicole HarveyAssociate Account Executive, KGB Texas Communications

Everything in this workshop was so useful and went well beyond some other Google Ads classes I’ve taken. It was a perfect mix of foundational information and key strategies/concepts to use to begin implementing a better SEM strategy. Looking forward to the intermediate and advanced courses offered.

Michele De VenutoMarketing Programs Manager, JBJS, Inc.

Andrea Ramos is an excellent instructor and educator. The Social Media Marketing course is extremely useful and full of information to apply to social marketing for our B2B company immediately. There are many tools that are available which are shared and explained – GREAT class!

Jessica MondayMarketing Communications Manager, Tournesol Siteworks

I truly enjoyed the presentation / webinar. Two hour webinars can at times be daunting but her presentation style and her energy made the webinar a breeze to participate it. Her content supported a lot of the efforts we are putting forth, while providing additional tips for ongoing improvement and processes. I look forward to considering other educational webinars with her / this group!

Jillian MaisanoManager, Marketing Communications, PDI

The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.

Andy WayneDirector of Marketing, Mt. Washington Pediatric Hospital

Loved the practical application information vs most webinars that give you topline methodologies and you’re still left scrambling on what to do next.

Kristen TaggertVP, Channel Marketing, BrunnerWorks

Tom was terrific, left the workshop with the tools and resources to advance my ABM program!

Michelle JohnsonDigital Marketing Manager, Sphere

Really top notch tips and tricks to get the most from our google ads investment.

Marshall WhiteMarketing Director at Guaranty RV, Inc.

The Google Analytics Fundamentals, Intermediate and Advanced Webinar was extremely informative. It not only set the foundation for how to use GA, but also provided some actionable insights on how to pull the data to inform better marketing decisions. I now have a more comprehensive understanding of GA and will be able to implement some of the recommendations provided by Andreas.

Victoria BlairSocial Media Manager, The Jel Sert Company

The information presented was very thorough and the presenter was incredibly knowledgeable on the content. I wouldn’t hesitate to sign up for additional workshops or classes based on this session and will recommend others in my office do the same.

Rachel FrederickMarketing Communications Specialist, ETC

This workshop was excellent for anyone looking to improve their personal and/or company LinkedIn profile. The instructor was an expert in the field and answered all questions in real-time.

Julie RobertsonCEO JP Robertson Connected

This workshop explores the whys and the whats behind Google Analytics. If you’re feel like you’re falling behind when it comes to Google Analytics, this workshop will help.

Vanessa LaneContent Marketing Lead at Concordia University-Wisconsin

I highly recommend this course, I have average knowledge in Google Ad’s and was hesitant about purchasing the Fundamentals on top of the Intermediate and Advanced but am so happy that I did. Andreas Ramos is an expert, his knowledge and experience speak for itself, but he also gives you secrets. In today’s world, everyone is putting out webinars, they say they aren’t trying to sell you anything but they do anyway. This course is a great way to get unbiased, professional and tested information.

Leah LucasDirector of Marketing, Bownet Sports

Along with the Beginning and Intermediate SEO workshops, I found this workshop to be extremely valuable in increasing my knowledge of SEO, how it works, and how to implement it for better results.

Joanne KaufmannMarketing Strategist at Highmark Health

I think we will really be able to use many of the tips in the Improving Email Marketing Response Rates course to make quick and easy improvements in our email performance.

Pamela WaltersSenior Marketing Manager at Magellan Health

I took both the Podcast Fundamentals and Advanced podcasting, both include everything you need to know about launching and running a successful podcast.

Valerie KellyCommunications Coordinator, Catalyst Family, Inc.

I’ve taken fundamentals, intermediate and advanced analytics training and I feel confident that I understand our data.

Linne BuffingtonMarketing Administrator, ClearBalance

I found the Google Analytics three-part series to be very useful and relevant to my marketing role. The information was clear, concise, and easy to understand.

Valerie MannMarketing & Communications Coordinator, American Society of Anesthesiologists

Andreas is such a wealth of knowledge and practical experience. His tips are like GOLD!

Leslie BryantDirector of Brand, Digital Marketing & Communications, Code Corporation

Today’s workshop was timely, relevant and clearly explained with some actionable go-forward steps. Having access to the presentation ahead of the call is also effective for implementation post-workshop.

Jocelyn QuallDirector of Marketing, ABODA by RESIDE

Very knowledgeable presenters. Clear and well prepared structure.

Allison FingerhuthGlobal Director C&M Business Group Strategy, XL Catlin

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

Great guidance for targeting audience and making advertising more of a conversation.

Ellen IsraelsonCMO, Jewish Communal Fund

Nice group of very knowledgeable and quality speakers, well done!

Steve BorgFounder, Borg Direct Marketing

Expert insights from industry experts is so invaluable.

Mike IzoSenior Account Manager, Gunderson Direct

A nice blend of insights and strategies from the agency and consumer side of marketing.

James MadisonAccount Manager, Gunderson Direct

Always informative and a great way to connect with fellow colleagues!

Stacy DenneySVP Strategy and New Business Development, Anderson Direct and Digital

I’ve always valued the learnings at the DMAnc events.

Lyn RundellFounder and CEO, HERO Marketing

Insights from the MetroMile representative were particularly interesting and valuable.

David RoweVP Media Director, Doremus and Company

Valuable takeaways!

Lynda KolbergSenior Account Manager, Decca Design

The luncheon was very well organized and the attendees/team behind DMAnc were welcoming.

Nelson BorgesJr. Client Strategy Manager, HERO Marketing

Presenters were knowledgeable and presented the topic well. I like that it was given adequate time to dig into the topic and didn’t skim over the subject just to fit it into an hour. It was also helpful that the slides had actual content, and not a bunch of stock images, so they’re useful to download and reference after the presentation.

Collette ChleboveMarketing Services Manager, Follett LLC

It (the workshop) provided a lot of usable information that can be applied to our business.

Julie FlannDigital Marketing Director, Nordic Ware

You answered the questions we had going into the webinar.

Matt WernerMarketing Manager, The Bradbury Co, Inc.

Very insightful, cutting edge.

Matt MillerVP of Operations, Original Stitch

Very timely topic.

Brad PollardVP of Business Development, US Direct

Loved the venue. Good length. Great diversity of panel.

Ashley DennyGlobal Senior Director Ecommerce Marketing, Gap

This panel discussion was valuable from varied perspectives that I can use in my discussions with digital programs.

Sherene KellySVP Sales & Marketing, Donor Base

Nuggets of knowledge were presented that are extremely actionable.

Philip JohnsonManager/Director, Mayvenn

Great discussion regarding use of Addressable Media Marketing and how to measure incremental lift from different channels.

Jennie MartzloffPrincipal, Martzloff Advisors

Lively topics; relevant and great panel discussion.

Steve BorgFounder, Borg Direct Marketing

Great presentation on innovative concepts I can discuss with clients.

Kent JohnsonSenior Business Consultant-Healthcare, Cliff Consulting

Lots of knowledgeable people in the direct & digital marketing industry!

Jillene MaGrowth Analyst, Upstart

The DMAnc was able to give me insight into a topic I otherwise would not have.

Alex Van WagnerClient Strategy Director, HERO Marketing

Transparent panel from real panelists. Very informative, well done!

Mike IzoAccount Manager, Gunderson Direct

This was a great intro to SEO. I look forward to taking the next two classes so I can be more educated on this important marketing resource.

Sky CaprioloStrategic Marketing Manager, Motivation Excellence
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