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As more and more companies are joining the competitive PPC marketplace, the competition for limited click inventory becomes greater. Mastering the complexities of Google AdWords becomes vital to your success as a marketer. Google AdWords and other providers are continually adding new features and options for pay-per-click advertising. This two-hour session will give you a solid foundation on the latest changes and opportunities to drive your company’s revenue.
Google AdWords and the other search engines are offering much more advanced, sophisticated ways to target your prospects and customers. This session will help you to drive your performance to the next level through mastering the AdWords interface.
Marketers are being tasked to report on web activities and interpret the results to management. This session will help you go beyond taking the top line approach and introduce you to the full power of Google Analytics and other tools. This two-hour, intensive training will help you identify reporting goals and how to use web analytics to track and measure your success effectively.