Spring Discount: 25% to 38% Off
Free Lifetime Workshop Updates

Individual Workshops Regularly $300, Now $200 to $225

Digital Marketing Certification Introduction

The Direct Marketing Association of Northern California brings you live online and recorded marketing workshops which you can take à la carte or for a certificate in digital marketing. The workshops are for those who are ready for more in-depth training on digital marketing or demand generation topics. The workshops are practical and tactical, with step-by-step instruction and integrated case studies. More than 1,000 professionals take advantage of over 35 workshops dates and times offered per year.

To earn a certificate in digital marketing, all you need to do is complete 8 workshops within a two‑year period. The workshops are offered as live online or you can order the recorded classes. You can take any combination of live or recorded classes you like.

We know that marketing technology never stays the same and we update our courses every quarter to offer the very latest information. A very unique feature of our workshop offerings is that we will send you updated versions of your workshop for as long as we have your up‑to‑date contact information.

After each live online workshop you’ll receive the recording and all promised follow up documents from the instructor. Even if you sign up for a live online class and miss it, don’t worry, the recording will be sent to you the afternoon the workshop is offered.

See below for this next quarter’s upcoming live online and all pre‑recorded workshops:

Digital Marketing Certification Workshop Course List

Workshops Next Live Online Workshops Pre-Recorded Online Workshops
Account Based Marketing (ABM) for Small to Medium Companies (learn more) ENROLL NOW
(Thu, Jun 9)
ENROLL NOW
(Pre-Recorded Online)
Affiliate Marketing Course: How to Add Pay-for-Performance Affiliate Marketing to Your Mix (learn more) ENROLL NOW
(Wed, Oct 26)
ENROLL NOW
(Pre-Recorded Online)
B2B Market Strategy Development Workshop Series, Modules 1 and 2 (learn more) ENROLL NOW
ENROLL NOW
(Pre-Recorded Online)
B2B Market Strategy Development Workshop, Module 1 (learn more) ENROLL NOW
(Wed, Jun 29)
ENROLL NOW
(Pre-Recorded Online)
B2B Market Strategy Development Workshop, Module 2, One-on-One (learn more) ENROLL NOW
One-on-One, Individually Scheduled
N/A
Using Behavioral Marketing to Turbo-Charge Your Digital Marketing (learn more) ENROLL NOW
(Thu, Jun 23)
ENROLL NOW
(Pre-Recorded Online)
Creating Engaging Virtual Events and Conferences (learn more) Pre-recorded Online Only ENROLL NOW
Pre-recorded Online
Email Marketing 4-part Series (learn more) ENROLL NOW (LIVE)
(Series start date options: Spring 2022)
ENROLL NOW
Pre-recorded Online
Email Marketing Workshop 1: Improving your campaign results with better copy, design, and strategy (learn more) ENROLL NOW
(Tue, Sep 20)
ENROLL NOW
(Pre-Recorded Online)
Email Marketing Workshop 2: Improving email deliverability to get your emails in the inbox (learn more) ENROLL NOW
(Tue, Oct 18)
ENROLL NOW
(Pre-Recorded Online)
Email Marketing Workshop 3: Improving email engagement with personalization and automation (learn more) ENROLL NOW
(Tue, Nov 15)
ENROLL NOW
(Pre-Recorded Online)
Email Marketing Workshop 4: Emailing Along the 5 Stages of the Customer Journey—Improving email results with the right content along the customer journey to drive engagement (learn more) ENROLL NOW
(Thu, May 26)
ENROLL NOW
(Pre-Recorded Online)
Google Ads Three-part Series (learn more) ENROLL NOW (LIVE)
ENROLL NOW
(Pre-Recorded Online)
Google Ads Fundamentals (learn more) ENROLL NOW
(Wed, Jun 8)
ENROLL NOW
(Pre-Recorded Online)
Google Ads Intermediate (learn more) ENROLL NOW
(Wed, Jun 22)
ENROLL NOW
(Pre-Recorded Online)
Google Ads Advanced (learn more) ENROLL NOW
(Wed, Jul 13)
ENROLL NOW
(Pre-Recorded Online)
Google Analytics 3.0 Three-part Series (learn more) ENROLL NOW (LIVE)
ENROLL NOW
(Pre-Recorded Online)
Google Analytics 3.0 Fundamentals (learn more) ENROLL NOW
(Fri, Jun 10)
ENROLL NOW
(Pre-Recorded Online)
Google Analytics 3.0 Intermediate (learn more) ENROLL NOW
(Fri, Jun 24)
ENROLL NOW
(Pre-Recorded Online)
Google Analytics 3.0 Advanced (learn more) ENROLL NOW
(Fri, Jul 15)
ENROLL NOW
(Pre-Recorded Online)
Google Analytics 4.0 Three-part Series (learn more) ENROLL NOW (LIVE)
(Series start date options: June)
ENROLL NOW
(Pre-Recorded Online)
Google Analytics 4.0 Fundamentals (learn more) ENROLL NOW (LIVE)
(Wed, Jun 8)
ENROLL NOW
(Pre-Recorded Online)
Google Analytics 4.0 Intermediate (learn more) ENROLL NOW (LIVE)
(Wed, Jun 15)
ENROLL NOW
(Pre-Recorded Online)
Google Analytics 4.0 Advanced (learn more) ENROLL NOW (LIVE)
(Fri, Jun 17)
ENROLL NOW
(Pre-Recorded Online)
Google Data Studio for Marketers | Turn Your Data Into Insights (learn more) ENROLL NOW
(Thu, Jun 16)
Coming Soon!
LinkedIn Advertising & Account Based Marketing, a 2-part Masterclass (learn more) Pre-recorded Only
ENROLL NOW
(Pre-Recorded Online)
LinkedIn Profile Optimization for Marketers: How to Be Found on LinkedIn for Career, Contracts, and More (learn more) ENROLL NOW
(Fri, July 29)
ENROLL NOW
(Pre-Recorded Online)
Mobile-first/Page Experience SEO Optimization (learn more) ENROLL NOW
(Wed, May 25)
ENROLL NOW
(Pre-Recorded Online)
Podcast Strategy and Promotion Masterclass (learn more) ENROLL NOW
Part 1 July 12, Part 2 July 26
Coming Soon!
Use SEO for Digital Marketing,Three-part Series (learn more) ENROLL NOW (LIVE)
ENROLL NOW
(Pre-Recorded Online)
Use SEO for Digital Marketing, Three-part Series +Mobile-first SEO (learn more) ENROLL NOW (LIVE)
ENROLL NOW
(Pre-Recorded Online)
Use SEO for Digital Marketing, Part 1: SEO Keyword Research (learn more) ENROLL NOW (LIVE)
(Wed, Jun 22)
ENROLL NOW
(Pre-Recorded Online)
Use SEO for Digital Marketing, Part 2: Optimizing On-Page and Technical SEO (learn more) ENROLL NOW (LIVE)
(Wed, Jul 13)
ENROLL NOW
(Pre-Recorded Online)
Use SEO for Digital Marketing, Part 3: Optimizing SEO Off-page Tactics, Link Building, and Reporting (learn more) ENROLL NOW (LIVE)
(Wed, July 20)
ENROLL NOW
(Pre-Recorded Online)
Meta (Facebook and Instagram) and TikTok Advertising Masterclass, a 2-Part Series (learn more) ENROLL NOW (LIVE)
(Fri, May 20. Tue, Jun 7.)
Coming Soon!
Social Media Fundamentals: Establishing a Successful Presence in a Media Saturated Market (learn more) ENROLL NOW (LIVE)
(Tue, Jun 21)
Coming Soon!
Social Media Marketing Masterclass: Turbo Charge Your Social Media in 2022 (learn more) ENROLL NOW (LIVE)
Next Live Date Coming Soon!
ENROLL NOW
(Pre-Recorded Online)
YouTube Channel Strategy and Production Masterclass (learn more) ENROLL NOW (LIVE)
(Wed, May 25. Fri, June 10)
Coming Soon!

Digital Marketing Certification Requirements

If you decide you want a digital marketing certificate, complete any 8 total certification workshops (on site or online), taken within two years of starting. Of course, if a search marketing certificate isn’t in your immediate plan, you can take as few or as many of the online certification workshops as you’d like.

Students who complete a certification program will receive a frame-able Certificate of Completion as well as a digital badge to include on your website, blog, email signature, or social profiles.

ONLINE DIGITAL MARKETING CERTIFICATION WORKSHOP DETAILS

Log-in Information
A personalized GoToWebinar link will be emailed to each registered workshop participant the day before each live workshop, or the day of enrollment in pre-recorded workshops.

It’s recommended live workshop participants download and install the free GoToWebinar software at least an hour prior to the workshop to prevent login delays (click here for instructions).

Live Workshops are recorded. The recording will be available on-demand after completion for registered attendees.

Registered pre-recorded workshop attendees will also have the recording available on-demand.

The recorded courses can be viewed as many times you want. You can stop and start in the middle of the video as many times as you need.  You will also receive the course workbook in PDF format.

Cost:
DMAnc Member: $200 / per course
non-Member: $300 / per course

Join the DMAnc now and attend this month’s luncheon free. Only $200 for a one year membership.

For More Information:
Contact Laurie Beasley at 408-782-0046 x21 or [email protected].

Terms & Conditions:
Students must provide a valid email address so that course workbooks and/or webinar links can be sent in advance of webinar/workshop.

You may cancel a workshop registration up to 48 hours before the class time by going to https://dmanc.org/cancellation-page/ . You will receive a full refund if this is received up to 48 hours before the class time.   No-shows will be billed and will not be refunded.  No other refunds will be issued for any reason, except at the sole discretion of the DMAnc.org management.

Purchases of recorded classes are considered final and no refunds will be granted.

The DMAnc reserves the right to cancel and re-schedule webinars/workshops due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any group.

Free Lifetime Workshop Updates:
As long as we have your up-to-date contact information you’ll be sent several times per year updated workshop recordings and slide presentations at no charge.

Summary
Event
Digital Marketing Certification
Location
Online, 15227 Perry Lane,Morgan Hill,California-95037
Description
The DMAnc brings you live and recorded online digital marketing certification workshops which you can take à la carte or for a certificate in digital marketing. The workshops are for those who are ready for more in-depth training on a specific digital marketing discipline. The online certification workshops are practical and tactical, with step-by-step instruction and integrated case studies.
Offer Price
USD $250