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Digital Marketing Certification Introduction

The Direct Marketing Association of Northern California brings you live online and recorded marketing workshops which you can take à la carte or for a certificate in digital marketing. The workshops are for those who are ready for more in-depth training on digital marketing or demand generation topics. The workshops are practical and tactical, with step-by-step instruction and integrated case studies. More than 2,000 professionals take advantage of over 100 workshops dates and times offered per year.

To earn a certificate in digital marketing, all you need to do is complete 8 workshops within a two‑year period. The workshops are offered as live online or you can order the recorded classes. You can take any combination of live or recorded classes you like.

We know that marketing technology never stays the same and we update our courses every quarter to offer the very latest information. A very unique feature of our workshop offerings is that we will send you updated versions of your workshop for as long as we have your up‑to‑date contact information.

After each live online workshop you’ll receive the recording and all promised follow up documents from the instructor. Even if you sign up for a live online class and miss it, don’t worry, the recording will be sent to you the afternoon the workshop is offered.

See below for this next quarter’s upcoming live online and all pre‑recorded workshops:

Digital Marketing Certification Workshop Course List

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Workshops Next Live Online Workshops Pre-Recorded Online Workshops
ABM for Small & Mid-Size Firms: How to Avoid Pitfalls and Get to High Performing ABM (learn more) ENROLL NOW
(Thu, Feb 16)
ENROLL NOW
(Pre-Recorded Online)
Affiliate Marketing Course: How to Add Pay-for-Performance Affiliate Marketing to Your Mix (learn more) Pre-recorded Only ENROLL NOW
(Pre-Recorded Online)
B2B Market Strategy Development Workshop Series, Modules 1 and 2 (learn more) ENROLL NOW
(Module 1: Thu: Feb 9)
ENROLL NOW
(Pre-Recorded Online)
Behavioral Science: Scientifically Proven Ways to Improve your Digital Marketing Spend (learn more) Pre-recorded Only ENROLL NOW
(Pre-Recorded Online)
Content Marketing Masterclass, a 2-Part Series (learn more) ENROLL NOW
(LIVE)
Module 1: Recorded
Module 2: Feb 8
ENROLL NOW
(Pre-Recorded Online)
Email Marketing Masterclass, 4-part Series (learn more) ENROLL NOW
(LIVE)
Module 1: Recorded
Module 2: Feb 14
Module 3: Mar 9
Module 4: Mar 15
ENROLL NOW
Pre-recorded Online
Email Marketing Masterclass, Module 1: Improving your campaign results with better copy, design, and strategy (learn more) Coming Soon! ENROLL NOW
(Pre-Recorded Online)
Email Marketing Masterclass, Module 2: Improving email deliverability to get your emails in the inbox (learn more) ENROLL NOW
(Tue, Feb 14)
ENROLL NOW
(Pre-Recorded Online)
Email Marketing Masterclass, Module 3: Improving email engagement with personalization and automation (learn more) ENROLL NOW
(Thu, Mar 9)
ENROLL NOW
(Pre-Recorded Online)
Email Marketing Masterclass, Module 4: Emailing Along the 5 Stages of the Customer Journey—Improving email results with the right content along the customer journey to drive engagement (learn more) ENROLL NOW
(Wed, Mar 15)
ENROLL NOW
(Pre-Recorded Online)
Use Google Ads for Digital Advertising: Three-part Series (learn more) ENROLL NOW (LIVE)
Module 1: Recorded
Module 2: Feb 15
Module 3: Mar 1
ENROLL NOW
(Pre-Recorded Online)
Use Google Ads for Digital Advertising: Module 1: Google Ads and Keywords (learn more) ENROLL NOW
(Fri, May 5)
ENROLL NOW
(Pre-Recorded Online)
Use Google Ads for Digital Advertising: Module 2: Using Google Ads to Create and Manage Ads (learn more) ENROLL NOW
(Wed, Feb 15)
ENROLL NOW
(Pre-Recorded Online)
Use Google Ads for Digital Advertising: Module 3: The Google Ads Bidding System, Quality Score, and Bids (learn more) ENROLL NOW
(Wed, Mar 1)
ENROLL NOW
(Pre-Recorded Online)
Use Google Universal Analytics (Google Analytics 3.0) for Digital Marketing: A Three-Module Workshop (learn more) Pre-recorded Only ENROLL NOW
(Pre-Recorded Online)
Use Google Universal Analytics (Google Analytics 3.0) for Digital Marketing, Module 1: Installation and Configuration (learn more) Pre-recorded Only ENROLL NOW
(Pre-Recorded Online)
Use Google Universal Analytics (Google Analytics 3.0) for Digital Marketing, Module 2: Know Who Your Site Visitors Are and How They Found Your Site (learn more) Pre-recorded Only ENROLL NOW
(Pre-Recorded Online)
Use Google Universal Analytics (Google Analytics 3.0) for Digital Marketing, Module 3: Know Your Site Visitor’s Behavior and the Conversion Actions They’re Taking (learn more) Pre-recorded Only ENROLL NOW
(Pre-Recorded Online)
Use Google Analytics 4.0 for Digital Marketing Masterclass, a 3-Module Series (learn more) ENROLL NOW (LIVE)
Module 1: Recorded
Module 2: Feb 3
Module 3: Feb 10
ENROLL NOW
(Pre-Recorded Online)
Google Looker (formerly Data Studio) for Marketers | Turn Your Data Into Insights (learn more) ENROLL NOW
(Tue, Mar 7)
ENROLL NOW
(Pre-Recorded Online)
Influencer Marketing Masterclass, a 2-Module Series (learn more) ENROLL NOW
Module 1: Recorded
Module 2: Feb 7
ENROLL NOW
(Pre-Recorded Online)
LinkedIn Advertising Masterclass, a 2-Module Series (learn more) ENROLL NOW
Module 1: Feb 16
Module 2: Mar 14
ENROLL NOW
(Pre-Recorded Online)
LinkedIn Profile Optimization for Marketers (learn more) ENROLL NOW
(Wed, May 24)
ENROLL NOW
(Pre-Recorded Online)
Podcast Strategy and Promotion Masterclass (learn more) ENROLL NOW
Module 1: Feb 14
Module 2: Feb 28
ENROLL NOW
(Pre-Recorded Online)
Use SEO for Digital Marketing, 4-Module Series of Modules (learn more) ENROLL NOW (LIVE)
Module 1: Recorded
Module 2: Wed, Feb 8
Module 3: Fri, Mar 3
Module 4: Fri, Mar 10
ENROLL NOW
(Pre-Recorded Online)
Use SEO for Digital Marketing, Module 1: SEO Project Setup, Keyword Research, and Google Ranking (learn more) ENROLL NOW (LIVE)
Wed, May 3
ENROLL NOW
(Pre-Recorded Online)
Use SEO for Digital Marketing, Module 2, Optimizing On-page SEO and Technical SEO (learn more) ENROLL NOW (LIVE)
Wed, Feb 8
ENROLL NOW
(Pre-Recorded Online)
Use SEO for Digital Marketing, Module 3, Off-page SEO, Google Updates, Resources, and More (learn more) ENROLL NOW (LIVE)
Fri, Mar 3
ENROLL NOW
(Pre-Recorded Online)
Use SEO for Digital Marketing, Module 4, Page Optimization for Speed (learn more) ENROLL NOW (LIVE)
Fri, Mar 10
ENROLL NOW
(Pre-Recorded Online)
Meta (Facebook and Instagram) and TikTok Advertising Masterclass, a 2-Module Series (learn more) ENROLL NOW (LIVE)
Module 1: Recorded
Module 2: Feb 9
ENROLL NOW
(Pre-Recorded Online)
Social Media Marketing Bootcamp (learn more) ENROLL NOW (LIVE)
Wed, Feb 15
ENROLL NOW
(Pre-Recorded Online)
Social Media Marketing Fundamentals: Establishing a Successful Presence in a Media Saturated Market (learn more) ENROLL NOW (LIVE)
Tue, Apr 4
ENROLL NOW
(Pre-Recorded Online)
Social Media Marketing Strategy Masterclass: Turbo Charge Your Social Media in 2023, a 3-Module Series. (learn more) ENROLL NOW (LIVE)
Module 1: Feb 23
Module 2: Mar 2
Module 3: Mar 16
ENROLL NOW
(Pre-Recorded Online)
YouTube Channel Strategy and Production Masterclass (learn more) ENROLL NOW
Module 1: Feb 10
Module 2: Mar 1
ENROLL NOW
(Pre-Recorded Online)

Digital Marketing Certification Requirements

If you decide you want a digital marketing certificate, complete any 8 total certification workshops (on site or online), taken within two years of starting. Of course, if a search marketing certificate isn’t in your immediate plan, you can take as few or as many of the online certification workshops as you’d like.

Students who complete a certification program will receive a frame-able Certificate of Completion as well as a digital badge to include on your website, blog, email signature, or social profiles.

ONLINE DIGITAL MARKETING CERTIFICATION WORKSHOP DETAILS

Log-in Information
A personalized GoToWebinar link will be emailed to each registered workshop participant the day before each live workshop, or the day of enrollment in pre-recorded workshops.

It’s recommended live workshop participants download and install the free GoToWebinar software at least an hour prior to the workshop to prevent login delays (click here for instructions).

Live Workshops are recorded. The recording will be available on-demand after completion for registered attendees.

Registered pre-recorded workshop attendees will also have the recording available on-demand.

The recorded courses can be viewed as many times you want. You can stop and start in the middle of the video as many times as you need.  You will also receive the course workbook in PDF format.

Cost:
DMAnc Member: $200 / per course
non-Member: $300 / per course

Join the DMAnc now and attend this month’s luncheon free. Only $200 for a one year membership.

For More Information:
Contact Laurie Beasley at 408-782-0046 x21 or [email protected].

Terms & Conditions:
Students must provide a valid email address so that course workbooks and/or webinar links can be sent in advance of webinar/workshop.

You may cancel a workshop registration up to 48 hours before the class time by going to https://dmanc.org/cancellation-page/ . You will receive a full refund if this is received up to 48 hours before the class time.   No-shows will be billed and will not be refunded.  No other refunds will be issued for any reason, except at the sole discretion of the DMAnc.org management.

Purchases of recorded classes are considered final and no refunds will be granted.

The DMAnc reserves the right to cancel and re-schedule webinars/workshops due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any group.

Free Lifetime Workshop Updates:
As long as we have your up-to-date contact information you’ll be sent several times per year updated workshop recordings and slide presentations at no charge.

Summary
Event
Digital Marketing Certification
Location
Online, 15227 Perry Lane,Morgan Hill,California-95037
Description
The DMAnc brings you live and recorded online digital marketing certification workshops which you can take à la carte or for a certificate in digital marketing. The workshops are for those who are ready for more in-depth training on a specific digital marketing discipline. The online certification workshops are practical and tactical, with step-by-step instruction and integrated case studies.
Offer Price
USD $250