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Google and Bing have all pushed the boundaries of how they look at websites to try to give users the most relevant organic results. Voice search, natural language processing and Artificial Intelligence (AI) are all driving innovation in search marketing.
Through advances in technology, addressable media marketing platforms exist today that take the integration of Direct, Digital, Mobile, and Social to the next level, with the unprecedented ability to use address level data to deliver digital media ONLY to your most desired prospects.
Direct marketers know the significance of data, and spend valuable resources ensuring that their direct mail and email targets those data segments most likely to respond. Advanced technical and social platforms have opened the ability to further leverage this data, allowing the integration of digital, social and mobile channels with traditional direct mail to deliver incremental conversion and known attribution with greater ROI.
Join us for some delicious food, beer and wine at the ThirstyBear in SF, while we review strategies, case studies and success stories surrounding this innovative media collaboration of Digital and Direct.
The landscape for search engine marketing is constantly changing and requires sophisticated techniques to beat your competitors and achieve your marketing goals. As search engine marketing moves away from the old keyword centric paradigm, new approaches need to be laid out to aid in your site’s visibility.