Helena Pearce

Head of Organic Growth Marketing, Sony PlayStation

Helena has 15 years of experience leading content marketing and organic growth strategy for some of the world’s most recognized brands, including PlayStation, Amazon, and Samsung.

 

She has built content teams, marketing operations, and measurement frameworks across B2C, B2B, brand-side, and agency environments. Through her work at the intersection of content, search, and AI, she has developed deep expertise in Generative Engine Optimization (GEO) – engaging directly with major platforms including Google and Adobe to understand how the landscape is evolving and what it takes to succeed in it.

 

A recognized voice in the industry, Helena sits on panels, judges the Global Content Awards, and hosts summits on content marketing, AI search, and digital strategy. She is also a passionate advocate for women in leadership and regularly speaks about the opportunities and challenges women face as they build careers in technology and marketing.

 

She brings a practical, commercially grounded approach to everything she teaches – focused on what works in the real world, not just what sounds good in theory.

LinkedIn: https://www.linkedin.com/in/helena-pearce-66184863/