Center for Direct Marketing
Author of Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing (available on Amazon), Jan Carroza guides marketers to develop strategies and methods to efficiently meet campaign goals. An early adopter, she enjoys discovering new channels and methods, sharing new opportunities and ways to optimize efforts. Her multi-sided career spans agency, advertiser, audience research, media, mobile and privacy software experience.
While her background in multichannel campaign management began in traditional advertising (print, radio and TV), performance-based marketing inspires her in-house mentality strives to achieve the maximum return-on-investment. The ability to track response daily attracted her to infomercials in the mid-80s. She managed direct response TV campaigns until 1999 when she turned to provide digital response services, such as display, email and affiliate marketing.
As a trainer of customers, colleagues and coworkers in direct response, mobile and privacy SaaS solutions, Jan realizes the importance of education to earn trust and spark interest. Previous clients include: M&M Mars, Volvo, Time-Life, Soloflex, Blue Cross, Braun, Sears, Peninsula Hotels, Kemper Financial Services and American Express.
As an adjunct professor at Pepperdine University’s Malibu campus, Carroza taught Media Planning to upperclassmen with majors in PR, advertising and communications.
She has spoken to groups at retail, privacy and media conventions. Carroza earned her B.A. in Radio/TV at SIU/Edwardsville.