EVP, Managing Director
HERO Marketing, San Francisco
Kim Johnson, EVP, Managing Director at HERO Marketing in San Francisco, has more than 20 years direct marketing agency experience. As such, she has been using data to create targeted, results-driven marketing campaigns long before “data-driven” became an industry buzzword. Kim got her start at Cohn & Wells, a direct mail agency with in-house data services. She went on to work for an agency start-up where she was involved in developing cross-channel programs and was an integral part of the growth of the agency, including the building of their own in-house data group, and contributing to its purchase by Omnicom. Kim has worked on a wide variety of B2B and B2C clients, including Autodesk, Kaiser Permanente, Dun & Bradstreet, ETRADE, Intuit, PeopleSoft, Taleo, and Union Bank.