A Complete Guide to Meta Ad Campaign Setup, Targeting, and Performance
Special Fall Pricing: Regularly, $600 is now 50% off—$300. Enroll here.
Why Take This Course?
If you’re new to advertising on Facebook and Instagram, this is the most practical and up-to-date introduction available. And if you’ve dabbled in Meta Ads before but never felt fully confident, this one-module course will instantly sharpen your skills and help you move beyond the basics.
Facebook & Instagram (Meta) Fundamentals replaces hours of trial and error with a clear, guided walkthrough, updated for 2025. Led by Meta Certified Trainer and social strategist Kineta Kelsall, this course will take you from navigating Ads Manager through to building high-performing campaigns using today’s most relevant tools.
You’ll learn how to structure a campaign from scratch, set budgets and schedules, build audience segments, use Meta’s latest placements and ad formats, and understand the data that helps you scale what works. Whether you’re brand new or returning after platform changes, this session gives you precisely what you need to run with confidence.
Can’t Attend Live? No Problem!
Even if you miss the live workshop, you’ll still get everything:
- Full workshop video recording.
- PowerPoint slides.
- Additional handouts.
All materials are emailed to registered attendees within 24 hours after the live session ends.
Already know the basics? Want to develop your Meta skills even further? Take a look at the companion course, Facebook & Instagram (Meta) Advanced Advertising Masterclass. Or take both Fundamentals and Advanced to get a complete Meta primer.
Key Takeaways:
Understanding Meta Advertising:
- Overview of how advertising functions across Facebook and Instagram (including placements like Reels, Stories, and Audience Network).
- Explanation of ad charging mechanisms.
- Introduction to Meta’s AI-driven campaign optimization tools, including Advantage+ and machine learning-based creative delivery.
Navigating Ads Manager:
- Adding payment methods and managing billing thresholds.
- Managing employees and assigning roles/permissions in Business Manager.
- Breaking down key terms and components (Campaign > Ad Set > Ad).
- Navigating updated dashboards and AI-generated performance summaries in Ads Manager.
Setting Up Ads:
- Detailed step-by-step process for creating ad campaigns in Ads Manager.
- Understanding campaign structure and when to use each objective.
- Choosing different ad objectives from awareness, engagement, traffic, leads, sales, and app promotion.
- Utilizing AI-powered setup recommendations for faster build and improved outcomes.
Budgeting and Scheduling:
- Assigning budgets and setting manual vs. Advantage+ bidding strategies.
- Scheduling campaigns for planned bursts or an always-on strategy.
- Leveraging AI-based budget allocation to maximize return across multiple audiences or creatives.
Ad Placements and Targeting:
- Adding and removing placements across Meta’s ecosystem (Feeds, Reels, Stories, Audience Network).
- Using Meta Advantage+ Placements for automated optimization.
- Selecting, building, and testing Custom Audiences and Lookalikes.
- Incorporating first-party customer lists and website data for retargeting.
- Leveraging Advantage+ Audience to automate targeting based on conversion signals.
Ad Formats and Launch:
- Exploring ad formats: Single Image, Carousel, Video, Collection, Reels.
- Best practices for vertical-first creative across mobile placements.
- Making ads live and running pre-launch previews.
- Using AI-powered creative testing tools (Creative Pro, Auto A/B Testing) to scale top-performing content faster.
How to Convince Your Boss Why You Should Take this Workshop:
Here’s how this course delivers value to your company:
- Learn to build campaigns that drive measurable ROI—across leads, sales, and website actions.
- Save budget by avoiding common setup mistakes in targeting, placements, or bidding.
- Get expert instruction from a Meta-certified trainer with real-world strategy experience.
- Master Meta’s latest AI tools to automate campaign optimization and scale faster.
- Reduce dependency on external consultants by training in-house talent.
- Apply lessons immediately to live campaigns, even if you’re starting from scratch.
- Gain a competitive advantage by staying up-to-date with Meta’s evolving tools and formats.
The Presentations:
- The workshop is hands-on and practical.
- In addition, the workshop is live so you can ask your questions.
- Can’t attend the live workshop? No problem! This DMAnc.org workshop will be recorded, and the recording will be sent out within one business day of the live online class.
- If you have further questions, you’re welcome to email the instructor.
Download Material:
- Recorded video of the presentation with slides and audio.
- PDF of the complete presentation.
Who is the course for?
This course is ideal for:
- Marketers and business owners launching their first Facebook or Instagram ad campaigns.
- Freelancers and agencies looking to confidently manage Meta Ads for clients.
- Marketing teams who want to level up from “boosting posts” to building real campaigns.
- Professionals responsible for lead generation, e-commerce, or brand awareness.
- Teams looking to adopt Advantage+ automation and AI features in Meta Ads.
- Anyone returning to Meta Ads after platform changes or new privacy rules.
The Presenter:
Kineta Kelsall
Consultant, Social Media Trainer
With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.
Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.
I really enjoyed the content and the delivery of this presentation. Not only was the information explained in a fun and enjoyable way, but this presentation kept me engaged and wanting to learn more.
Workshop date and time:
Fall 2025
Facebook & Instagram (Meta) Advertising Fundamentals, 1-module Course
Thursday, December 11, 2025.
9:00 a.m. to 11:00 am. PST.
