Special Spring Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Introduction:
This two-module Social Commerce training equips you with essential skills for building a social commerce strategy. Beyond traditional e-commerce on social platforms, the course delves into creating shoppable experiences and collaborating with influencers. Learn to sell not just products, but unforgettable brand experiences that drive customer engagement and loyalty.
From conceptualization to execution, this course gives you the tools to design narratives and visually captivating shopping campaigns that resonate with your audience. By the end of this course, you will possess theoretical knowledge and an action plan for implementing a social e-commerce strategy for your business or clients.
Key takeaways:
- Learn how to build an integrated social e-commerce strategy.
- Understand how to create immersive, shoppable experiences on social.
- Explore how to collaborate with creators for social shopping.
- Identify the best formats for social e-commerce.
(Can’t attend the live masterclass? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Module 1: Building a Tailored Social eCommerce Strategy.
Description:
In Module 1 of this two-module training series, we will compare social commerce from e-commerce and social selling. Explore consumer shopping behavior via case studies on renowned brands and delve into building a tailored social commerce strategy.
Spotlighting TikTok, Instagram, Pinterest, and Snapchat, this module serves as your gateway to understanding how social commerce integrates across the marketing funnel, giving you the fundamental skills to build a shopping strategy for your business.
Key Takeaways
Key takeaways:
- Understanding Social Commerce basics.
- Differentiate between social commerce, e-commerce, and social selling to refine your strategic approach.
- Explore how social commerce is reshaping the consumer shopping experience.
- Delve into relevant case studies tailored to your or your client’s sector, providing actionable insights based on real-world examples.
- Develop a tailored and effective social commerce strategy.
- Identify and explore social commerce opportunities across key platforms like TikTok, Instagram, Pinterest, and Snapchat.
- Learn how to integrate social commerce into the marketing funnel, encompassing Paid, Owned, and Earned media channels.
- Harness the power of audience insights and stay ahead of emerging social trends to optimize your social commerce strategy.
Module 2: Social eCommerce Shopping Formats and Creative Strategy
Description:
In Module 2 you will advance your understanding of social commerce by delving into creative shopping formats across key platforms—TikTok, Instagram, Pinterest and Snapchat. We will focus on leveraging creator partnerships to achieve social commerce success—including Live Shopping.
The training will explore utilizing various formats across each platform to create engaging full-funnel shopping experiences.
Key Takeaways
In this class you’ll learn:
- Understand set-up considerations for social commerce to lay the foundation for a social commerce strategy, emphasizing brand safety.
- Explore different paid shopping best practices across key platforms.
- Uncover the art of creating content that integrates shopping elements, enhancing the user experience and driving conversion.
- Explore the formats available across TikTok, Instagram, Snapchat, and Pinterest and understand the impact of collaborating with creators to amplify your social commerce efforts.
- Demonstrate how to use Live Shopping on TikTok.
- Learn how to tailor a creative strategy that aligns with your brand and connects with target audiences.
How to Convince Your Boss Why You Should Take this Workshop
2024 is going to be a big year for social commerce; get ahead of the curve and learn about the opportunities that key social platforms present for social shopping!
The Presentations
- The workshops are hands-on and practical.
- The workshops are live so that you can ask your questions. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
- Step-by-step instructions in numbered lists with the links so you can do this yourself.
- Included are lots of illustrations and examples.
Download Material
- Recorded video of the presentation with slides and audio.
- PDF of the complete presentation plus any links shared.
Who is the course for?
Social media managers, Online and Digital Marketing Managers, eCommerce Managers, Marketing managers, Creative directors, Agency Account Directors and Media Planners or Buyers.
The Presenter
Kineta Kelsall
Consultant, Social Media Trainer
With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.
Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.
Workshop dates and times:
SPRING
Module 1: Building a Tailored Social eCommerce Strategy.
Thursday, June 6, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Social eCommerce Shopping Formats and Creative Strategy.
Friday, June 14, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
