Revolutionize your creative process with ground-breaking AI
Special Fall-1 Pricing: Regularly $1,400 is now 50% off—$700. Enroll here (Fall-1).
Special Fall-2 Pricing: Regularly $1,400 is now 50% off—$700. Enroll here (Fall-2).
Introduction:
Experience unprecedented efficiency and effectiveness when producing ads, social media posts, emails, and video scripts. Discover the realm of possibilities that were unimaginable until smart AI tools that place you firmly in control of every aspect of digital marketing creativity.
Join us for an immersive and practical workshop that will empower you to harness AI’s potential and take your copywriting skills to new heights.
Marketer, journalist, and author Jonathan Gabay leads an engaging and highly enjoyable course, where you will:
- Select the perfect AI tools tailored to your business needs.
- Explore the top (free) AI tools available in the market.
- Understand how AI complements and enhances your existing creativity instead of replacing it.
- Evaluate the pros and cons of using AI tools for copywriting.
- Master the latest AI writing techniques for social media posts.
- Generate powerful AI prompts.
- Optimize budgets and meet deadlines efficiently.
- Transform your writing into award-winning copy.
- Strategize, edit, and produce social media campaigns that drive virality
Module 1: Unleashing the Synergy of AI and Creative Writing.
Description:
Embark on an enthralling journey of creative writing that doesn’t just sell your product or service but helps secure brand loyalty and trust. This first module shows how to blend your existing skills with the power of technology.
Key Takeaways:
- Gain invaluable insights into why AI and human creativity make the perfect partnership.
- Familiarize yourself with the top AI writing tools available and delve into the foundations of prompt engineering.
- Develop the art of crafting a flawless AI writing brief, and decode the technical jargon associated with AI.
- Improve your online advertising content.
- Put your knowledge into practice through practical exercises and witness the transformative impact first-hand.
Module 2: Grammar and the Art of Effective Prompt Engineering.
Description:
Good grammar can make or break a piece of effective prompt engineering. It helps AI fully get to grips with what you have in mind in terms of audience, subject, and results. In this module, you’ll discover the pivotal role of grammar in instructing AI to support your content output.
Key Takeaways:
- Unlock the secrets to dynamic prompt engineering with our magic 3-ingredient formula.
- Reimagine marketing reports and white papers.
- Learn the fail-safe method of prompt engineering and infuse your business’s unique tone of voice into your content.
- Explore the four AI writing approaches and gain mastery over your work.
- Put theory into practice and witness your writing skills elevate to new heights.
Module 3: Mastering Sales-Winning Social Videos and Marketing Writing.
Description:
This module empowers you to excel in writing compelling social videos that drive sales and engagement.
Key Takeaways:
- Unleash the power of SEO writing for social video and master editing your work for maximum impact.
- Discover the technique of semantic distancing to captivate your audience effectively.
- Uplift your video scripts.
- Learn the art of writing for social personas and adapt your content to resonate with diverse target audiences.
Through practical exercises, hone your skills and transform your marketing writing prowess.
Module 4: Integration, Expansion, and Overcoming Challenges.
Description:
Now that you have learned the fundamentals of prompt engineering for copywriting, it’s time to add the final touches of finesse to your work. In your final module, you’ll combine everything you’ve learned and apply it to real-world scenarios.
Key Takeaways:
- Master the use of editing tools to refine your content further.
- Adapt your brand language to captivate Gen Z and future generations. Explore models and platforms that extend beyond traditional copywriting boundaries.
- Overcome writer’s block with proven techniques and engage in insightful Q&A sessions.
- Revisit and improve websites and landing pages.
- Through immersive practice, cement your knowledge and gain the confidence to write anything, from impactful social posts to compelling video scripts.
How to Convince Your Boss Why You Should Take this Class:
- Build practical AI copywriting and prompt-engineering skills that can be applied across marketing channels.
- Learn how to evaluate AI tools based on business needs instead of relying on promotional claims or trends.
- Improve drafting, editing, and content-development workflows while maintaining human oversight.
- Strengthen consistency across ads, emails, social posts, landing pages, and video scripts.
- Apply structured methods for developing prompts, briefs, brand voice, and audience-focused content.
- Bring reusable frameworks and techniques back to your marketing team.
- Develop skills that can support productivity, creative exploration, and more informed use of AI.
The Presentations:
- The workshop is hands-on and practical.
- The workshop is live so that you can ask your questions.
- Can’t attend the live masterclass? No problem. All DMAnc.org masterclasses are recorded, and we’ll send you each recording, workbook, and any supplementary materials within a day of each session, after we’ve had time to edit the recording.
- Step-by-step instructions in numbered lists with the links so you can do this yourself.
- Everything is clear, with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
Download Material:
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
Who is the course for?
Anyone who writes or edits marketing, social media, digital or PR content, ads and videos.
The Presenter:
Jonathan Gabay
Jonathan Gabay teaches AI in Copywriting, Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
Jonathan has written 17 books, including the university-level textbook ‘Digital Marketing and AI Psychology,’ created for digital marketing students and experienced industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and the Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
The session provided a suite of prompt models for creating videos.
Jonathan’s vast knowledge is a privilege for anyone attending his sessions. It was eye-opening to hear his input into things that we often skip when operating with AI. No doubt his points can pave the way to getting the most out of our AI models and copywriters together.
I came into this class with uninformed opinions and fears about utilizing AI in copywriting. After the first class, I’m pumped and poised at the shore, ready to ride the wave into the future.
This module was thorough and well communicated, with clear lists of paid and free resources copywriters can use to leverage AI in their writing, specific steps for prompt engineering, and an overview of how generative AI works so you can use it better in the future. I can’t wait to dive deeper in the next module!
Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.
I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.
Jonathan was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.
