Email Marketing Workshops 1, 2, 3, 4, (Spring 2022) 4-part Series of Workshops (LIVE and Pre-recorded Online). Special Discount. Free Lifetime Workshop Updates.
$1,200.00 $780.00
Email Marketing Workshop 1 (LIVE, and Pre-recorded Online workshop): Next LIVE workshop—September 20, 2022 (Tuesday, 9:00 am to 11:00 am PDT)
Email Marketing Workshop 2 (LIVE, and Pre-recorded Online workshop): Next LIVE workshop—October 18, 2022 (Tuesday, 9:00 am to 11:00 am PDT)
Email Marketing Workshop 3 (LIVE, and Pre-recorded Online workshop): Next LIVE workshop—November 15, 2022 (Tuesday, 9:00 am to 11:00 am PDT)
Email Marketing Workshop 4 (LIVE, and Pre-recorded Online workshop): Next LIVE workshop—May 26, 2022 (Thursday, 9:00 am to 11:00 am PDT)
DMAnc.org Online Certification Workshops
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UPCOMING EVENTS
Meta (Facebook and Instagram) and TikTok Advertising Masterclass, a 2-Part Series
Key Takeaways
- Setup a proper full funnel prospecting, remarketing, and retention campaign structure.
- Learn the various targeting options from custom audiences and social engagers, to lookalikes and trending interests.
- Funnel Strategy—How to properly setup your ad account—Upper, Middle, Lower, Retention.
- Reporting—So many metrics, let’s focus on the metrics that move the needle!
- How to properly test new ads and how to derive actionable insights from the various creative metrics.
- Why user testimonial ads are outperforming all other creative formats and how to stand out using this format.
- Creative strategy, testing and measurement techniques needed for success.
- Creative testing process best practices.
- Ad creative do’s and don’ts.
- And much more.
- Live Q&A.
Mobile-first SEO Optimization Workshop
Key Takeaways
- What are Google’s requirements for Mobile-first?
- What happens if websites don’t design for Mobile-first?
- Do you need to do this? How to use your web analytics and other tools to decide.
- How to reduce the KB size of text on your site.
- How to reduce the KB size of images on your site with image formats, image compression, offer multiple sizes, and sample lines of code.
- How to Use Google Analytics’ device segmentation and other Google tools.
YouTube Channel Strategy and Production Masterclass, A 2-part Series
This 2-part workshops series will teach you what you need to know to formulate a successful strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.
Quick summary of key takeaways:
- The correct mindset and focus necessary for starting your channel with the best chance of success.
- The different content types at your disposal, and their pros and cons.
- Strategies and techniques for building your audience on and off YouTube.
- Video production tips and tricks that help you prepare your videos to maximize audience retention and engagement.
- The video upload process, from export settings to thumbnails to keyword tags, and more.
- How to improve video SEO and SERP ranking.
FIND OUT MORE
CONTACT US
Email Laurie Beasley (President)
Email Tom Judge (Vice President)
