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This is part one of the three-part series on Google Analytics, led by Andreas Ramos, author of 18 books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Analytics from one of the leading experts in Silicon Valley. You can take this course as part of the series or à la carte.

This is part two of the three-part series on Google Analytics, led by Andreas Ramos, author of fourteen books on SEO.

Key Takeaways

• You’ll understand how to use Google Analytics to quickly understand your website’s audience
• You’ll know your audience’s age, gender, location, languages, devices (desktop, mobile), interests, and much more
• You can use this to choose better ads, content, and images for your marketing, including SEO, Google Adwords, email newsletters, social media, and so on

What You’ll Learn in this Workshop:

• In this Intermediate workshop, we cover the basic reports in Google Analytics 4.0. In contrast to GA3, which was based on pages, GA4 is based on user behavior and events, so you get a deeper understanding of your audience and what they are doing.
• You can use Google’s sample GA4 account or your own GA4 account. We will go through GA4’s standard menus and options.
• You’ll also learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact on presenting your data. We also cover the Insights tool, how to share reports, and Google’s tool to write UTMs.