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In this workshop, we cover meta-tags. How to find ALL of your competitors’ meta-tags. How to find your missing or duplicate meta-tags. How to edit your meta-tags. You’ll learn how to use a spreadsheet to write meta-tags to fit Google’s limits. You’ll also see a quick way to test meta-tags so you’ll have the best ones. In the live demonstration, you’ll learn how to use free tools to find your meta-tags.
This workshop takes a practical view of ABM and cuts through the hype that often surrounds it. Through the eyes of small and mid-size companies we’ll focus on the key elements necessary to plan and execute a realistic ABM program with a positive ROI.
We’ll look at Google’s overall strategy for indexing and ranking. We’ll then look at how Google uses AI to index and rank pages, along with a sample website that ranks #1.
We then dive into many technical issues, such as broken links; bounce rates (how to identify, how to fix); page speed (with quick fixes); how to make XML sitemaps and XML image sitemaps in only a few minutes; how to edit EXIF meta-data; how to find your site’s indexability; how to use 301s to fix 404s (and what that means in plain English!); how to set up an SEO help desk at your company; and how to do international SEO with HRefLang tags.