Google Analytics Fundamentals, Intermediate and Advanced Series of Workshops (Pre-recorded). Special Series Discount. Free Lifetime Workshop Updates.
$750.00 $425.00
Google Analytics Fundamentals: Pre-recorded Online
Google Analytics Intermediate: Pre-recorded Online
Google Analytics Advanced: Pre-recorded Online
DMAnc.org Certification Workshops
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SKU: 500GoogleAnalyticsSeries-R
Category: DMAnc Certification Workshop
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UPCOMING EVENTS
Google Ads Intermediate
Posted: April 16, 2020
What You’ll Learn
- How keywords, ads, and landing pages work together in Google Ads
- How to use A/B Split Tests to test ads so you can develop the best ad
- The various kinds of ads, plus additional settings that automatically make ads for you
- Types of display advertising and how to work with those
- How to understand the data when testing Google Ads
- The five types of match modes in Google Ads
Google Ads Advanced
Posted: April 23, 2020
What You’ll Learn
The advanced session dives into the Google Ads engine.
- How the Google Ads bidding algorithm works (with examples)
- How Google Ads uses Quality Score to set your cost-per-click
- How to improve your Google Ads Quality Score
- How to set bids, manage bids, and manage your budget
- How to optimize the bids to get the most clicks at the lowest-possible cost-per-click
- How you can bid $0.25 and rank higher than a competitor who bids $5
We’ll also look at a tool that lets you manage several accounts.
We’ll also look at another tool that lets you manage up to 300,000 keywords.
Mobile-first SEO Optimization Workshop
Posted: April 30, 2020
Topics Covered
- What is mobile-first? Why websites must prepare for Google’s March 2021 core mobile-first update. What happens if they don’t?
- The difference between responsive design and mobile-first design.
- Examples of good and bad mobile-first design: placement of buttons, tracking tags, and content.
- Should you re-build your website for mobile-first?
- How to look at your analytics, ranking, and competitors.
- How mobile-first website design will affect not only SEO but also paid ads, social media, and payment systems.
- Live Q&A.
FIND OUT MORE
CONTACT US
Email Laurie Beasley (President)
Email Tom Judge (Vice President)
