Member: Breakthrough Technology to Better Integrate Digital and Direct Marketing
Through advances in technology, addressable media marketing platforms exist today that take the integration of Direct, Digital, Mobile, and Social to the next level, with the unprecedented ability to use address level data to deliver digital media ONLY to your most desired prospects.
Direct marketers know the significance of data, and spend valuable resources ensuring that their direct mail and email targets those data segments most likely to respond. Advanced technical and social platforms have opened the ability to further leverage this data, allowing the precise integration of digital, social, and mobile channels with traditional direct mail to deliver incremental conversion and known attribution with greater ROI.
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We’ll cover how keywords, ads, and landing pages work together in Google Ads. We’ll also look at how to use A/B Split Tests to test ads so you can develop the best ad. You’ll see the various kinds of ads, plus additional settings that make ads work for you. We’ll look at the types of display advertising and how to work with those. How to understand the data when testing Google Ads. The five keyword match types.
To show you how to manage and optimize your social media marketing campaigns in Facebook, In-stagram, Pinterest, Youtube, Twitter, and LinkedIn to get more traffic, leads, and sales. You’ll come away with actionable tactics and strategies that you can apply to your company’s social campaigns. We’ll look at examples of social media projects, both good and bad.
The advanced session dives into the Ads engine. How does the bidding actually work? How you can bid $0.25 and rank higher than a competitor who bids $5. What is Quality Score? How to set bids, manage bids, and manage your budget. We’ll also look at a tool that lets you manage several accounts. We’ll also look at another tool that lets you manage up to 300,000 keywords.