Ensure Google and AI systems can crawl, index, and understand your website.
Special Summer Pricing: Regularly $1,000 is now 50% off—$500. Enroll here (Live Online).
Description
Creating great content is only half the battle.
If Google can’t properly crawl, index, and understand your website, even your best content may never reach your audience.
As search continues to evolve with Google AI Overviews, AI Mode, ChatGPT Search, Microsoft Copilot, and Perplexity, technical SEO has become more important than ever. Small technical issues can quietly reduce rankings, limit visibility, and prevent your content from appearing in both traditional search results and AI-generated answers.
In this highly interactive workshop, you’ll work alongside an experienced SEO expert, Graham Hansell, as we diagnose and repair websites in real time using Google Search Console, Google Analytics, Screaming Frog, WordPress, and today’s leading AI tools.
Rather than spending hours discussing technical theory, you’ll see exactly how to identify website problems, prioritize fixes, and improve your site’s ability to rank, attract visitors, and support business growth.
You’ll leave with a practical technical SEO audit process, AI-assisted workflows, and a repeatable monthly checklist you can immediately use on your own website.
What You’ll Learn
During this live workshop, you’ll learn how to:
- Identify why Google is not indexing important pages.
- Find technical issues that quietly reduce search visibility.
- Improve your website’s readiness for Google AI Overviews, ChatGPT, Gemini, Microsoft Copilot, and other AI search platforms.
- Optimize WordPress settings for better crawling and indexing
- Improve Core Web Vitals and page speed without writing code.
- Discover broken links, duplicate pages, redirect issues, and crawl errors.
- Configure SEO plugins for maximum performance.
- Build a repeatable 60-minute monthly technical SEO audit.
- Monitor your website before technical issues impact rankings and traffic.
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.
Module 1: Diagnose Why Your Website Isn’t Performing.
Before making changes, you need to understand exactly what’s preventing your website from reaching its full potential.
In this module, you’ll work directly inside Google Search Console, Google Analytics, and Screaming Frog to identify the technical issues that affect indexing, rankings, and user experience. You’ll learn how to interpret the reports that matter most and prioritize improvements that deliver measurable business results.
Key Takeaways:
- Identify pages that Google has crawled but not indexed.
- Find hidden technical errors that reduce search visibility.
- Detect broken pages and redirect issues before they impact traffic.
- Identify duplicate and low-value pages that dilute site authority.
- Submit and validate XML sitemaps correctly.
- Use the URL Inspection Tool to troubleshoot indexing problems.
- Monitor Google Search Console for critical website issues.
- Build a prioritized technical improvement plan.
Module 2: Repair and Optimize Your Website for Search and AI.
Once you’ve identified the issues, it’s time to fix them.
Working inside a live WordPress website, you’ll learn how to improve technical SEO using widely available tools and plugins. You’ll see real examples of technical problems being corrected while learning practical workflows you can immediately apply to your own website.
Key Takeaways:
You’ll Learn How To:
- Configure Rank Math or Yoast SEO for maximum performance.
- Improve page speed and Core Web Vitals without coding.
- Optimize images for faster loading and better search performance.
- Create stronger internal linking structures for users and search engines.
- Add structured data to improve search visibility.
- Organize page headings for improved readability and AI understanding.
- Implement redirects without losing valuable search equity.
- Improve your website’s overall crawlability and indexing.
Tools Demonstrated
SEO & Analytics
- Google Search Console
- Google Analytics 4
- Screaming Frog SEO Spider (Free Version)
- WordPress
- Rank Math SEO
- Yoast SEO
AI Research Tools
- ChatGPT Business
- Google Gemini
- Microsoft Copilot 365
Search & AI Platforms
- Google Search
- Google AI Overviews
- Google AI Mode
- ChatGPT Search
- Microsoft Bing
- Perplexity
How to convince your boss you should take this class.
Protect Our Organic Traffic
I’ll learn how to identify and fix technical website issues before they reduce rankings, traffic, and lead generation.
Maximize Our Existing Content Investment
I’ll ensure the content we’ve already created can be properly crawled, indexed, and surfaced in Google Search and AI-powered search experiences.
Reduce Dependence on Outside Consultants
I’ll gain practical diagnostic skills that allow us to identify many technical SEO issues internally and work more effectively with developers and agencies.
Create a Repeatable Maintenance Process
I’ll bring back a proven 60-minute technical SEO audit that our team can use every month to keep our website healthy and performing at its best.
Prepare Our Website for AI Search
I’ll learn the best technical practices that help improve our visibility in Google AI Overviews, AI Mode, ChatGPT Search, Microsoft Copilot, Perplexity, and other emerging AI search platforms.
What You’ll Take Back to Work:
After completing this workshop, you’ll have:
- A repeatable technical SEO audit process.
- A practical checklist you can complete in about one hour each month.
- Greater confidence working with developers and agencies.
- AI-assisted workflows for diagnosing technical website issues.
- A roadmap for improving search visibility and website performance.
- Actionable recommendations you can implement immediately.
Who should attend?
This workshop is designed for digital marketers, SEO professionals, website managers, marketing managers, content marketers, business owners, and anyone responsible for improving website performance and search visibility.
Whether you manage your own website or work with developers and agencies, you’ll learn how to identify technical SEO issues that prevent your content from ranking and appearing in today’s AI-powered search experiences.
Download Material
- Recorded video of the presentation with slides and audio.
- All PowerPoint presentations as PDFs.
- Step-by-step instructions and diagnostic checklists.
Presentations: Live or On-Demand:
- The presentation is both live and on-demand (recorded).
- The live presentations let you ask your questions and get answers immediately.
- You will receive the recorded presentations if the live course schedule doesn’t fit your calendar.
- This is a diagnostic clinic designed to help you problem-solve and troubleshoot problems. Step-by-step instructions will be given with checklists so you can repeat and do this yourself.
The Presenter:
Graham Hansell
Graham Hansell is a defining figure in the digital marketing industry, with a career spanning 30 years of platform shifts and technological evolution. Having entered the space in 1995 with the UK’s first web directory, Britnet, he went on to found SiteLynx in 1996, the UK’s first SEO agency, established two years before Google’s inception.
Today, Graham champions the philosophy of “Profit by Discovery,” a strategic approach that ensures brands are not just “found” but are actively discovered across the full spectrum of modern search and AI answer engines.
Social media: https://www.linkedin.com/in/grahamhansell/
This was one of the most practical and insightful workshops I’ve attended. The live AI SEO and WordPress troubleshooting examples provided immediate value and actionable takeaways for marketers and website managers.
A deeply in-depth and practical class. The speaker showed easy-to-follow examples for each step as well as a walkthrough on how to implement them. I can’t recommend this enough.
