Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

COVID has accelerated digital transformation and adoption of digital marketing. It’s no longer a check mark for marketers, it’s the main entrée. So you have to get smart about how to optimize your digital marketing efforts.

Workshop Description

As we start adapting to the disruptions we’ve seen in the business world in light of COVID-19, we can all agree on one thing: COVID-19 has radically accelerated digital transformation for marketers.

Where digital marketing used to be another line item on the marketing menu, it’s now the main entrée. And marketers are facing a lot of uncertainty on how to effectively reach their audience online. The good news is Behavioral Science can provide a roadmap on how to optimize your websites, social media ads, emails and pricing model with the understanding of how humans really make decisions — and how you can harness this knowledge to turbo-charge your digital marketing efforts.

This course will teach you the basics of Behavioral Science and show you how companies like Facebook, Uber and Walmart are using it to drive consumer behavior.  The workshop is led by Shirin Oreizy, Founder & President of Next Step, an award-winning Behavioral Marketing Agency with more than 400 clients nationwide.  Her work in applying Behavioral  Science in marketing is regularly featured in Forbes, Huffington Post and INC. She is a guest lecturer at Stanford, has degrees & accreditations from UC Berkeley & Duke University.

Key takeaways

• The Just Do’s of Behavioral Marketing — proven principles every savvy marketer needs to know about how people really make decisions online and how to leverage it in your digital marketing efforts to get immediate results.
• Step-by-Step Guide on how to optimize your websites, landing pages, social media ads and pricing model with the science of how people are really making decisions about your products and services.
• How to Properly Design Experiments with Behavioral Science in email and on Facebook and LinkedIn in order to see which principles work best in different situations.

What We’ll Cover in the Workshop

• Introduction to Behavioral Science, the study of how people really make decisions. We’ll cover what Behavioral Science is and more importantly what it’s not.
• Why Behavioral Science is Critical to Digital Marketing. We’ll cover why every savvy Marketer needs to understand the fundamentals of Behavioral Science in order to influence consumers’ hidden decision making process, increase conversions from their marketing & growth efforts and future-proof their career. Learn why companies like Facebook, Uber and Walmart are using it to drive consumer behavior.
• The “Just Do’s” of Behavioral Marketing — Out of the 300+ Research Backed Principles on how people really make decisions we’ll cover the top 10-15 principles that every savvy marketer needs to know and use in  your marketing efforts.
• How to Optimize Your B2B & B2C Websites and Landing Pages with Behavioral Science Best Practices. We’ll audit several websites and landing pages together and show you how to identify common conversion killers. We’ll then walk you through step-by-step how to redesign your website and landing pages using Behavioral Science Best Practices.
• How to Maximize Your Pricing Model. We’ll cover insider tips on how to design your pricing  model to nudge people towards the option you want. We’ll share examples for both consumer brands and B2B services.   Bonus: See How Steve Jobs used the same concepts to price the iPad.
• Behavioral Science Methodology 101. We’ll give you our step-by-step playbook for introducing Behavioral Science into your workflow. Bonus: a guest speaker, Behavioral Scientist, Brad Swain, will give you an introduction on how to properly design experiments in email and on Facebook and Linkedin in order to see which principles work best in different situations. For example, is it better to use social proof in your social media ads or relative choices?

Who the course is for

• B2B & B2C Marketing Executives and their teams
• Growth/Demand Gen Experts and Individual Marketing Consultants
• Marketing professionals who are looking to understand consumers’ hidden decision-making process so they can create more effective marketing outcomes and be a valuable resource to their employers, prospects, clients and strategic partners.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

Instructor: Shirin Oreizy, Founder & President, Next Step

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.