The Direct Marketing Association of Northern California courses offer excellence in ways you might expect from one of the nation’s premier professional marketing associations. You’ll see that excellence, for example, in the extraordinary experience and caliber of instructors and the use of case studies with practical business applications in course offerings we create for the marketing professionals we serve.
DMAnc courses stand above and apart from training offered elsewhere in other important ways, too:
- All of our courses are updated at least every quarter to keep up with the fast pace of change in our industry and always present the most up-to-date information and best practices. You will never see stale content or a three-year-old “evergreen” presentation hauled out of an archive.
- Practical applications taught in classes let you improve your marketing campaigns through industry best practices and increase ROI.
- Choose from live online classes, where you can ask questions and interact with the instructor and other professionals, or recorded courses, which you can listen to at your convenience and as many times as you want (they won’t expire).
- You get FREE, automatic updates with current best practices for up to one year after taking your course. No one else does this.
- Our courses don’t just tell you what to do; they tell you how to do it. Every course delivers actionable steps, tips, and techniques you can take back to your work and use immediately. Most courses include templates, checklists, and other convenient implementation tools. We take this approach because our students are busy professionals, and we respect their time and attention. If you’ve ever experienced a class that felt like a random person on YouTube was teaching you something they learned last week from a different random person on YouTube, you’ll find it a refreshing change. It’s also a much more efficient and satisfying way to learn.
- You’ll have access to instructors’ contact information if you have questions after you’ve completed the class. Within 48 hours of completing a module, you’ll also get links to the slide decks, video, and any additional handouts so you can save and review the material any time you like.
- Our courses are taught by world-renowned instructors—marketing professionals who don’t just teach but who are also industry practitioners. They keep up with the latest trends, changes, and advancements in digital marketing, B2C, and B2B marketing. Most are also authors and sought-after speakers at conferences.
- DMAnc’s Certification program is perhaps the most flexible in the industry. It’s like building a certification path that’s completely custom to your professional needs and goals. Certifications are offered in:
- Certified Digital Marketer (CDM).
- Certified Social Media Marketer (CSMM) (new in Fall 2024).
- Certified Sustainable Marketer (CSM).
- Certified AI for Digital Marketer (CAIDM) (new in Fall 2024).
- We offer more AI training masterclasses than almost any other marketing training institution. Check out our full schedule of AI courses here.
- The DMAnc was the first professional training institution in the U.S. to offer a Sustainable Marketing curriculum. We’re still one of the only institutions in the world to do so.
FAQs
Q. What if I can’t attend a class at the scheduled time?
A. Attending live gives you the opportunity to ask questions and interact with professional peers. But if you can’t, you can always watch the recorded video and review the slide decks when it suits your schedule. You will also get access to any checklists, templates, eBooks, or other bonuses distributed as part of the class. You get this automatically, by the way. You don’t have to ask for it. You can also contact the instructor if you have questions about course content.
Q. Can I start a multi-module course in the middle, or must I wait for the next time it’s offered and start at the beginning?
A. You can start even if you’ve already missed a module. When you register, we will send you links to the video recording(s) and slide deck(s) of the module(s) you missed.
Q. What if I need to learn a new skill now and can’t wait until the next course is offered?
A. You can enroll in most courses any time you like and take the most recent recorded sessions whenever convenient. When the next session is released, you’ll automatically get links to the recording and slides with any new information or additional material. You’ll continue to get updates automatically for up to a full year after you take your course.
Q. Can pre-recorded courses count toward my Certification?
A. Yes! You have the flexibility to earn your Certification in a way that fits your busy schedule. Learn more about our Certification programs.
Q. Is there homework?
A. Some instructors assign projects to complete for upcoming course modules. You can use a current work assignment or develop a project independently. See class descriptions to determine if homework assignments are included.
Q. What meeting platform is used for courses?
A. The majority of classes use Zoom Meetings to improve interactivity. Cameras can be either on or off. Some classes use Zoom Webinars, but also have interactive Q&A via Chat with the instructor.
Q. I enrolled in prerecorded classes. Can I switch to live classes?
A. Yes, just let us know via the Contact Us form, and we’ll send you the live class registration day/time and link.
Q. What is your cancellation policy?
A. You may cancel a workshop registration up to 48 hours before the class time by going to https://dmanc.org/cancellation-page/. You will receive a full refund if this is received up to 48 hours before the class time. No-shows will be billed and will not be refunded. No other refunds will be issued for any reason except at the sole discretion of the DMAnc.org management. Recorded class purchases are considered final, and no refunds will be granted.
