Practical Magic: Elevating Your Content with AI-Powered Insights
Special Winter Pricing: Regularly $500 is now 50% off—$250. Enroll here.
If you know how to make it sing and dance, ChatGPT can speed the process of creating compelling text-based content, including blog posts, social media updates, email campaigns, eBooks, web pages, newsletters, and more. For content marketing professionals under pressure to produce more with fewer resources, that power can be a godsend.
With the tools, tactics, and step-by-step guidance in this one-module course, you’ll learn how to do prompt engineering RIGHT for your role, turning ChatGPT into the useful content-creation partner you need to keep up with your content schedules and reduce your workload.
You’ll learn:
- Better ways to generate engaging, SEO-friendly content that resonates with your audience.
- Smarter ways to organize your content calendar, automate processes, and execute tactics.
- More cost-effective ways to reach your content marketing goals.
- More precise ways to identify and cater to your target audiences.
- How to identify trends, analyze competitor content, and generate content that aligns with your brand voice and audience preferences.
- How to generate content in a wide range of tones, styles, and formats.
Your instructor, marketing expert Jim Sterne, starts with an introduction to ChatGPT tailored for content marketers. Jim demonstrates how to converse with ChatGPT to create better content briefs, blog posts, social media calendars, and advanced strategies for creative problem-solving in content marketing. You will be equipped with the knowledge and tools to transform your content creation and optimization processes.
We will be using Chat GPT 4.0. You will need to have an account you can log into. The free version is fine, but a Plus, Team, or Enterprise will give you the necessary access to make custom GPTs.
What You’ll Learn:
- An understanding of LLM’s, and how to benefit from their potential.
- Bending ChatGPT to your content marketing will.
- Using ChatGPT to maintain brand voice and style consistency.
- Using ChatGPT to make GPTs, which are AI assistants that can automate mundane content tasks.
- Experimenting with content tasks on your desk right now.
- Have ChatGPT create a content calendar for your next month of blog posts.
- Hands-on, in-class exercises to cement your new-found superpowers.
This hands-on session mixes show-and-tell and testing, with a heavy emphasis on answering your questions. This is a wholly interactive, hands-on session, so you will not just learn but get a feel for the power of collaborating with ChatGPT on content creation. During this module, you will start applying what you learn to your content marketing job.
How to Convince Your Boss Why You Should Take this Workshop
Here are four reasons your boss will be glad you’re taking this course:
- You’ll create more engaging content, faster. Learning to use ChatGPT effectively means you can use it to streamline your content creation process—so you can produce more high-quality content in less time.
- You’ll be better positioned to achieve content KPIs. Whether your boss is focused on increasing organic traffic, improving engagement rates, or boosting conversions through content, explain how this course can enhance your ability to help them achieve their departmental goals—and earn their bonus.
- You can take an AI leadership role among your content team. This is a brand-new way to use digital technology in content marketing—and you can be the one to bring your new-found superpowers to the rest of your organization.
- Plant the Seeds of Content Disruption. ChatGPT is a new tool that can be used in innovative ways for content creation. Those ways might even include disrupting whole industries through revolutionary content strategies. Your company could be one of the ones that comes out ahead.
The Presentations
- This hands-on and practical course focuses on real-world content marketing scenarios.
- This course is live so you can ask questions about your content challenges.
- Step-by-step instructions with links to relevant content marketing tools and resources.
- You don’t just learn about these techniques — you try them with expert guidance on applying them to your unique content needs.
Download Material
- Video of the presentation with slides and audio, perfect for revisiting key concepts.
- PDF of the complete presentation.
- Free Book, Artificial Intelligence for Marketing: Practical Applications by Jim Sterne (PDF). A $32 retail value.
Who is the course for?
- Content creators and producers.
- Social media managers.
- Marketing managers and coordinators.
The Presenter
Jim Sterne
Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.
His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.
Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.
Clients: https://www.targeting.com/internet-marketing-business-clients
Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y
Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/
Workshops
- Next-Level ChatGPT for Marketers Masterclass
- What Does Generative AI Mean for Marketing Analytics?
- Creating a Generative AI Adoption Roadmap
- Care and Feeding of Digital Analysts
- Introduction to AI for Marketers
- AI in Marketing, a To-Do List
- Mastering Marketing Analytics
- Social Media Metrics: Measuring What Matters
Workshop dates and times:
Winter 2025
1-Module Course
Thursday, January 30th, 2025.
from 12:00 p.m. to 2:00 p.m. PST.
