Spring Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing: regularly $600 now 25% off—$450. Enroll here.
Introduction:
LinkedIn is still the no.1 social media platform for B2B marketing. The platform’s granular B2B targeting capabilities make it a powerful advertising tool for any B2B Marketer. This two-part course is designed to teach you best practices on how to run successful and efficient LinkedIn advertising campaigns within LinkedIn Campaign Manager.
Module 1 of the course will teach you the “need-to-knows” of the LinkedIn ad auction, how to track your campaigns successfully using the LinkedIn Insight Tag and how to create winning LinkedIn audiences…plus more.
Module 2 will teach you about the best LinkedIn ad formats to use, creative top tips and best practices along with how to optimize your campaign once it’s gone live to improve your results and lower your costs…plus more
Quick Key takeaways:
- LinkedIn Campaign Manager overview.
- LinkedIn ad auction need-to-knows and top tips.
- LinkedIn campaign structure best practices with campaign demo.
- How to create winning LinkedIn Ads.
- LinkedIn ad formats & ad types.
- Creative top tips.
- Ad copy top tips.
- How to set up your campaigns effectively.
(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop dates and times:
Module 1: LinkedIn Advertising Masterclass—Campaign structure and how to create winning LinkedIn audiences.
Thursday, April 27, 2023 (9:00 am to 11:00 am PDT).
Module 2: LinkedIn Advertising Masterclass—Develop the best LinkedIn ad formats, best practices to optimize live campaigns.
Tuesday, May 30, 2023 (9:00 am to 11:00 am PDT).
Module 1: Campaign structure and how to create winning LinkedIn audiences.
Special Pricing: regularly $600 now 25% off—$450. Enroll here.
Description:
Learn how to use LinkedIn’s advertising marketing solution to help you reach your marketing objectives. Module 1 of this 2-part masterclass will help you understand how the LinkedIn ad auction works so you can run campaigns more effectively. It will also teach you how to set up campaign tracking using the LinkedIn Insight tag and how to build audiences following LinkedIn’s best practices. You will gain a deeper understanding of how the LinkedIn ad platform works to improve your campaign performance.
Key Takeaways:
In this class you will learn:
- The fundamentals of LinkedIn advertising.
- The role LinkedIn advertising plays in the marketing funnel.
- LinkedIn Campaign Manager overview.
- LinkedIn ad auction need-to-knows and top tips.
- LinkedIn campaign structure best practices with campaign demo.
- How to track your campaigns.
- LinkedIn advertising full funnel measurement solutions.
- LinkedIn Insight Tag & conversion tracking.
- How to build winning audiences.
- How to effectively target your audience using LinkedIn’s native data.
- Creating “Matched Audiences”.
- Audience building best practices and considerations.
Module 2: Develop the best LinkedIn ad formats, best practices to optimize live campaigns.
Special Pricing: regularly $600 now 25% off—$450. Enroll here.
Description:
Effectively engaging your audience and getting above average engagement metrics is going to supercharge your campaigns. Part 2 of this 2-module masterclass will teach you tactics and top tips on how to effectively engage your key target audiences on LinkedIn through creative and optimizations. You will also receive a campaign planning checklist and template and have a clear process for planning your future campaigns.
Key Takeaways:
In this class you will learn:
- How to create winning LinkedIn Ads.
- LinkedIn ad formats & ad types.
- Creative top tips.
- Ad copy top tips.
- How to setup your campaigns effectively.
- Execution top tips.
- How to monitor and optimize your campaigns.
- Customizing your reporting view.
- Metrics to monitor & benchmarks.
- Audience optimization.
- How to plan your campaigns.
- 6 building blocks to planning your campaign.
- How to use the campaign planning template provided.
How to Convince Your Boss Why You Should Take this Class:
LinkedIn is the top social media platform for B2B—The B2B buyer is researching and consuming content online now, more than ever. Today’s buyers might be anywhere from two-thirds to 90% of the way through their research journey before they reach out to a salesperson (Forrester)—That means we need to be reaching them with content to engage and influence them wherever they are in the decision-making process.
The power of paid social—Social media advertising helps get your message out to your target audience faster and more often. Organic social is great for taking ownership of your brand online and generating brand trust and authority, however, social advertising will allow you to reach a much higher percentage of your audience on a consistent basis. Reach and frequency are key KPIs when it comes to making sure your audience is aware of your brand, which will increase the chances that when they come to be in-market for your products and services you are top of mind.
Importance of In-house capabilities—Whether you have an agency managing your campaigns or not, internal knowledge and keeping up-to-date with changes is vital to keep your campaigns performing efficiently. Internal knowledge empowers you to challenge your agencies, manage internal expectations and get the most out of your marketing budgets.
Save costs—Reduce wasted ad spend by learning how to run campaigns effectively. Just one key optimization could easily save you the cost of this course at least twice over plus more!
The Presentations:
- The workshops are hands-on and practical.
- The workshops are live so that you can ask your questions.
- All DMAnc.org classes are recorded. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
- Step-by-step instructions in numbered lists with the links so you can do this yourself.
- Included are lots of illustrations and examples.
Download Material:
- Recorded video of the presentation with slides and audio.
- PDF of the complete presentation.
- Campaign planning template.
Who is the course for?
Marketing managers, digital marketing managers, demand generation managers, creative directors, agency account directors and media planners.
The Presenter:
Sarah Kerrigan
Paid Social Training Course Director
Chartered Institute of Marketing
Sarah has over 9 years’ experience as a social media specialist and practitioner both client-side and agency side. She runs her own paid social agency.
Sarah has worked with and helped thousands of businesses from business owners to CMOs and senior marketers from Fortune 500 companies and is highly experienced at helping B2C and B2B businesses and professionals get the most out of social advertising and digital.
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