DMAnc.org Online Certification Workshops

Winter Discount: 50% Off
1 Year of Free Updates

Special Pricing: Regularly $900 is now 50% off—$450. Enroll here.

Introduction:

In this LinkedIn Advertising Masterclass you will gain the knowledge and skills to effectively leverage paid-for content on LinkedIn, the number one social media platform for B2B marketing. 

This course will provide you with valuable insights and real-life examples to help you run successful LinkedIn Advertising campaigns within LinkedIn Campaign Manager.

Module 1 of the course will refresh you on the fundamentals of online advertising, help you set up and optimize a LinkedIn Ads account, and get familiar with the LinkedIn Campaign Manager advertising platform. You will learn how to identify your advertising objectives, define your target audience, and use LinkedIn’s advanced audience targeting options.

Module 2 will teach you about the best LinkedIn ad formats to use, learn creative top tips and best practices along with how to build, monitor and optimize your campaigns for the best results.

You are invited to participate in the discussion and ask questions throughout each session.

Quick key takeaways:

  • The role LinkedIn advertising plays in the marketing funnel.
  • The fundamentals of LinkedIn advertising.
  • Setting up your LinkedIn advertising account.
  • Navigating the LinkedIn Campaign Manager platform.
  • Defining your LinkedIn advertising objectives.
  • The importance of knowing your target audience.
  • Using LinkedIn’s ad targeting.
  • LinkedIn ad formats & ad types.
  • Advertising design and copywriting tips.
  • The importance of A/B testing.
  • How to build and track your campaigns.
  • Budget considerations.
  • LinkedIn’s reporting and analytics capabilities.

(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop dates and times:

Module 1: LinkedIn Advertising Fundamentals.
Wednesday, April 17, 2024 (9:00 a.m. to 11:00 a.m. PDT).

Module 2: Managing Successful LinkedIn Advertising Campaign.
Tuesday, April 30, 2024 (9:00 a.m. to 11:00 a.m. PDT).

Module 1: LinkedIn Advertising Fundamentals.

Special Pricing: Regularly $900 is now 50% off—$450. Enroll here.

Description:

Learn how to use LinkedIn’s advertising marketing solution to help you achieve your marketing objectives. Module 1 of this 2-part masterclass will help you understand how the LinkedIn advertising platforms works so you can run campaigns with ease. We will also teach you how to reach your target audience using LinkedIn’s advanced target features.

Key Takeaways:

In this class you will learn:

  • The role LinkedIn advertising plays in the marketing funnel.
  • The fundamentals of LinkedIn advertising.
  • Setting up your LinkedIn Advertising account, including Insight Tag and Conversion Tracking.
  • Navigating the LinkedIn Campaign Manager platform.
  • Defining your LinkedIn advertising objectives.
  • The importance of knowing your target audience.
  • Using LinkedIn’s ad targeting.

You will see a demo of the Campaign Manager platform, have the opportunity to create a persona for your target audience, and identify how you can best reach them via LinkedIn advertising.

Module 2: Managing Successful LinkedIn Advertising Campaigns.

Special Pricing: Regularly $900 is now 50% off—$450. Enroll here.

Description:

Part 2 of this 2-module masterclass will show you the range of advertising formats available, how to create effective ads, and how to measure campaign success. Step-by-step you will learn how to build your LinkedIn Advertising campaign and optimize it for the best results.

Key Takeaways:

In this class you will learn:

  • LinkedIn ad formats & ad types.
  • Advertising design and copywriting tips.
  • The importance of A/B testing to compare different ad variations.
  • How to build and track your campaigns.
  • Budget considerations.
  • LinkedIn’s reporting and analytics capabilities.

Together we will explore best practice examples of all ad types, from single images to videos, and take part in an engaging discussion on how to view reports, measure success, and optimize campaigns for even better results.

How to Convince Your Boss Why You Should Take this Class:

LinkedIn is the top social media platform for B2BThe B2B buyer is researching and consuming content online now, more than ever. Today’s buyers might be anywhere from two-thirds to 90% of the way through their research journey before they reach out to a salesperson (Forrester)—That means we need to be reaching them with content to engage and influence them wherever they are in the decision-making process.

The power of paid socialSocial media advertising helps get your message out to more of your target audience. LinkedIn provides opportunities for image ads, video ads, message ads, conversation ads, and *new* thought leadership ads.

Save costsReduce wasted ad spend by learning how to run campaigns effectively. Get the results your business needs.

Practical insights—Learn with an industry-recognized practitioner. This course is more than theory, it’s packed full of examples and best-practice advice. You can ask every question you need to!

The Presentations:

  • The workshop is a mix of presentation and practical exercises.
  • The workshop is live so that you can ask your questions.
  • Can’t attend the live workshops? No problem! These DMAnc.org workshops will be recorded and the recording will be sent within 24 hours of the live online class. 
  • If you have questions after the class, you’re welcome to email the instructor.

Download Material:

  • Recorded video of the presentation with slides and audio.
  • PDF of the complete presentation.

Who is the course for?

Marketing managers, digital marketing managers, demand generation managers, creative directors, agency account directors and media planners.

The Presenter:

Luan Wise










Luan Wise teaches the Linked Advertising and Event Marketing Masterclasses at the Direct Marketing Association of Northern California.

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing  with over 20 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.

Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.

Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).

For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise

Testimonials

The LinkedIn Advertising Masterclass delivered the exact type of workshop experience I had hoped for. The presenter was very detailed and thorough at every step of the way. This was the type of information and expertise you will not be able to receive from free videos on YouTube or elsewhere.

Joe GreekTargeted Marketing Specialist, Averitt Express

I love the in-depth content they provided. It wasn’t just a how-to but also an explanation of how it works, why, and what strategies you can implement yourself!

Kylie ToneyDigital Graphics Specialist, KTGY

This course was incredibly helpful! I am just getting started in LinkedIn Ad campaigns and this answered questions that I didn’t even know I had!

Emily GarySocial Media Marketing Specialist, Genesis Technical Staffing

Overall, I thoroughly enjoyed this module and would recommend it to anyone in marketing that is looking to expand their company’s types of advertising and is looking for a more efficient way to target their audience.

Emma FuggerMarketing Coordinator, Mid-America Real Estate, MI

The course was excellent, offering a good mix of best practices and real-world examples.

Erin MoloneySr. Marketing Manager, Tension Packaging and Automation

I was very pleased with the workshop today. I learned a lot, there was so much helpful information and I am excited to put the knowledge I gained today into my next ad campaign. Great instructor and great presentation all around!

Danielle TampierDirector of Marketing, J.G. Petrucci Company

The LinkedIn Advertising course is an exhaustive look at all things LinkedIn ads–from the campaign manager tools themselves to creative and optimization. The instructor is up-to-the minute with current features and trends.

Shauna BittleDigital Content Specialist, ImageSource, Inc.

Sarah is a wonderfully informed expert on LinkedIn ads who presents a wealth of knowledge in a short period of time. I would highly recommend the LinkedIn Ads course.

Karin FiskMarketing Analyst, Hamilton Company

I highly recommend attending DMA NC trainings, they provide in-depth lessons and tips from experienced trainers that are sure to improve your skills.

Kane GuMarketing Assistant, Nan McKay and Associates

Thank you for clearly and concisely breaking down each step of the LinkedIn Advertising process so that I can create ads with the highest ROI for the business I work for. I would recommend this course for all levels of experience, thank you!

Raelynn SchmitDigital Marketing Coordinator, BigIron

The LinkedIn Advertising Masterclass was just what I was looking for to improve my campaign knowledge. Our instructor, Sarah, did an amazing job at tailoring the class to all levels – beginners, intermediates and advanced LinkedIn users. I came away from the course feeling more confident than ever and ready to tackle creating campaigns!”

Sharon CappucciMarketing Director, OPIS, A Dow Jones Company

This was very helpful – particularly the part about setting up the insight tag and creating the different conversion tracking.

Aimee GallardoDigital Marketing Specialist, Fritz-Pak Corporation

This workshop allows marketers to fully utilize and understand LinkedIn campaigns and tips in order to reach their intended audiences.

Emma FuggerMarketing Coordinator, Mid-America Real Estate, Michigan

The workshop was informative without being over my head. It kept up a good pace, so I never got bored, and I appreciate the recording after the workshop so I can revisit certain parts on my own time.

Ashley RoseSocial Media Manager, Newcastle Limited

This workshop was illuminating! It gave me a new understanding of how to leverage LinkedIn Ads and website tracking (tags) to broaden our current scope by leveraging features of campaign manager.

Karin FiskMarketing Analyst, Hamilton Company
Summary
Event
LinkedIn Advertising Masterclass, a 2-Module Series
Location
Live Online, 15227 Perry Lane,Morgan Hill,California-95037
Starting on
April 17, 2024
Ending on
April 17, 2024
Description
LinkedIn is still the no.1 social media platform for B2B marketing. The platform’s granular B2B targeting capabilities make it a powerful advertising tool for any B2B Marketer. This two-part course is designed to teach you best practices on how to run successful and efficient LinkedIn advertising campaigns within LinkedIn campaign manager.
Offer Price
USD $450