Update Your Social Media Strategy for Today’s Platforms, Algorithms, Content Trends, and Integrate AI to Enhance Results
Special Summer Pricing: Regularly $750 is now 50% off—$375. Enroll here .
Why Take this Course?
Is your social media engagement declining? Are your posts generating less reach than they did a year or two ago? Are you wondering whether it’s your content, the algorithms, or simply that social media has changed?
If so, you’re not alone.
Over the past few years, social media marketing has evolved dramatically. Platform algorithms continue to shift, audience expectations are changing, short-form video has become a dominant content format, and marketers are under increasing pressure to deliver measurable business results with limited time and resources.
The strategies that worked just a year ago may no longer deliver the same results today.
This practical two-hour live workshop is designed to help marketing professionals update their social media strategy for today’s environment. Social media strategist Beverley Theresa will share proven techniques, current best practices, and real-world examples to help you create more engaging content, improve organic reach, strengthen audience relationships, and align your social media efforts with your organization’s marketing goals.
During this bootcamp, you’ll also learn how AI can support modern social media marketing by helping you research audiences, identify trends, generate ideas, analyze insights, and enhance your strategic decision-making. Rather than replacing creativity and strategic thinking, explore how AI is serving as a practical tool to help marketers work more efficiently and make more informed decisions.
You’ll discover practical ways today’s marketers are improving efficiency through better planning, smarter workflows, and modern productivity tools—allowing you to spend less time managing social media while producing stronger results.
Whether you’re responsible for social media every day or it’s one part of your broader marketing role, you’ll leave this workshop with practical ideas and strategies you can begin implementing immediately.
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.
What You’ll Learn:
By the end of this workshop, you’ll be able to:
- Evaluate whether your current social media strategy is aligned with today’s platforms, algorithms, and audience behaviors.
- Understand why engagement and organic reach may be declining—and learn practical techniques to improve visibility and audience interaction.
- Develop a more effective content strategy that attracts, engages, and retains your ideal customers across today’s leading social media platforms.
- Apply AI as a tool within your social media efforts to inform strategy, research, creative inspiration, and more.
- Create engaging short-form video and visual content using practical approaches that don’t require large budgets or production teams.
- Build stronger customer relationships through proactive social listening, community engagement, and responsive customer service.
- Improve your content planning and publishing workflow using today’s best practices and productivity tools to save time while maintaining consistency.
- Measure the performance of your social media efforts using meaningful metrics that demonstrate business value and support better marketing decisions.
- Identify practical ways to integrate AI into your workflow while maintaining creativity and the human connection that drives successful social media marketing.
- Leave with practical strategies, templates, and ideas you can immediately apply to strengthen your organization’s social media marketing results.
How to Convince Your Boss Why You Should Take this Class:
Your organization is already investing time and resources into social media marketing. This course helps ensure that investment delivers stronger results.
Social media platforms are constantly evolving. Algorithms change constantly, audience expectations shift, and the strategies and tactics that worked last year may not deliver the same results today. Ongoing training helps your team stay current, work more efficiently, and make informed decisions about where to focus their efforts.
Not convinced? Consider these stats that prove just how important social media marketing is for businesses of every shape and size:
- 24 billion people worldwide use social media, making it one of the most important channels for reaching and engaging audiences.
- More than half of consumers use social media to discover new products and services, and your organization’s social presence is often the first impression people have of your brand, an opportunity to showcase your expertise and gain awareness among the potential clients and customers you want to reach.
- Consumers increasingly expect businesses to be responsive and engaging online, with social media becoming a key channel for customer service and relationship-building.
- Businesses that invest in social media skills and strategy are better positioned to adapt as platforms, trends, and audience behaviors continue to change.
This course helps your employee strengthen the skills needed to manage social media more strategically, including:
- Understanding current platform trends and algorithm changes
- Developing a more effective content strategy aligned with your business goals
- Creating content that better connects ideal clients and customers
- Improving workflows to save time and increase consistency
- Using social media insights to make more informed decisions
Investing in this training helps your business get more value from the social media work you are already doing. Your employee will leave with updated knowledge, practical tools, and strategies they can apply immediately.
The Presentations:
- The workshop is hands-on and practical.
- In addition, the workshop is live so you can ask your questions.
- Can’t attend the live workshop? No problem! This DMAnc.org workshop is recorded and we’ll send you the recording within one day of the live class.
- If you have further questions, you’re welcome to email the instructor after the class.
Download Material:
- Video of the presentation with slides and audio.
- PDF of the PowerPoint slides.
- 2026 Content Calendar, Editorial Calendar, and Blog Calendar.
- Social Media Management Checklist.
- Social Media Image & Post Guidelines Template.
- Content Creation Blueprint.
- Social Media Engagement Strategies.
- 30 Social Media Tips Cheat Sheet.
- Social Media Management Weekly Planner.
Who is the course for?
This class is ideal for businesses with an existing social media presence that are looking for new strategies to improve their social media tactics in the coming years. Ideal participants would be social media managers, marketing managers, public relations managers, digital marketing managers, e-commerce managers, and agency account directors.
The Presenter:
Beverley Theresa
Beverley Theresa is a social media strategist, consultant, and owner of Throwdown Social Media. She is an instructor for the Direct Marketing Association of Northern California, teaching two very popular courses: Social Media Marketing Fundamentals and Social Media Marketing Bootcamp. Her classes focus on organic social media marketing for businesses and brands looking to increase their social media presence to drive customers, leads, and awareness.
- Over a decade of digital marketing experience focusing on social media strategies and tactics.
- Specializes in social media consulting and training for service-based businesses.
- Contributing author in Search Engine Journal How to Dominate Social Media: A Complete Strategy Guide.
- Past featured speaker at conferences such as Social Media Camp, SocialWest, SocialEast, and SocialPacific.
- Past clients include: the United Nations Association, Cushman & Wakefield, Terry Fox Foundation, and more.
- Website: https://hellobeverley.com.
- LinkedIn: https://www.linkedin.com/in/hellobeverley/.
I thought the presentation was very informative and useful. We hope to kickstart our social media marketing with tips we learned in this class.
A very helpful overview of key social media topics and techniques!
Very insightful presentation that will surely help us kickstart not only the brainstorming process for content, but how to best utilize this content on each social media platform.
Great presentation with extremely useful social media information and ideas for our business to use for the future!
If you are involved with your company’s social media in any capacity, take this course. There is something you’ll learn to help!
Workshop dates and times:
Summer 2026
Tuesday July 28th 2026. 09:00AM – 11:00AM PDT.
Fall 2026
Tuesday September 22nd 2026. 09:00AM – 11:00AM PDT.
Fall 2026
Thursday November 5th 2026. 09:00AM – 11:00AM PST.
