DMAnc.org Online Certification Workshops

Fall Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing: regularly $600 now $450. Enroll here.

Introduction:

Paid social with Meta (Facebook and Instagram) and now TikTok advertising are some of the most powerful full funnel customer and lead acquisition platforms. Even with the recent Apple Privacy restrictions and data loss, no other digital marketing platform can generate demand at the scale and the low cost as Meta (Facebook and Instagram) and TikTok.  However, without a deep understanding of how the platforms and algorithms work together, it’s quite easy to make costly and unforgiving mistakes.

Part 1 of this 2-part Masterclass teaches you to correct these common mistakes & build a successful full-funnel (prospecting, remarketing, and retention) customer and lead generation acquisition strategy.

Part 2 focuses on Content Creation, which is the most critical lever and key to paid social success. Paid social platforms are algorithmically driven, much of the heavy lifting is automated for us. Our responsibility is to create images or video ads that capture the user’s attention to “stop scrolling,” watch, click, and buy.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop dates and times:

Part 1: Meta (Facebook & Instagram) + TikTok Advertising: Beginner to Advanced Account Setup, Targeting, and Daily Optimization Strategies.
Thursday, September 22, 2022 (9:00 am to 11:00 am PDT).

Part 2: Meta (Facebook & Instagram) + TikTok Advertising: Finding Your Creative Unicorn Over and Over Again.
Thursday, October 13, 2022 (12:00 pm to 2:00 pm PDT).

Part 1: Meta (Facebook & Instagram) + TikTok Advertising: Beginner to Advanced Account Setup, Targeting, and Daily Optimization

Special Pricing: regularly $600 now $450. Enroll here.

Description:

Generate sales and leads with Meta (Facebook & Instagram) + TikTok Advertising.

Paid social with Meta (Facebook and Instagram) and now TikTok advertising are some the most powerful full funnel customer and lead acquisition platforms. Even with the recent Apple Privacy restrictions and data loss, no other digital marketing platform can generate demand at the scale and low cost as Meta and TikTok. However, without a deep understanding of how the platforms and algorithms work together, it’s quite easy to make costly and unforgiving mistakes. Part 1 of this 2-part masterclass teaches you to correct these common mistakes & build a successful full-funnel (prospecting, remarketing, and retention) customer and lead generation acquisition strategy.

Key Takeaways:

Key takeaways:

  • Setup a proper full funnel prospecting, remarketing, and retention campaign structure.
  • Learn the various targeting options from custom audiences and social engagers, to lookalikes and trending interests.
  • Understand which KPI’s matter and how to optimize and scale the business based on those metrics.
  • Meta Facebook data—How Facebook collects data & creates demand.
  • Pixel installation & event tracking.
  • How Facebook groups audiences—Reach, Clicks, Conversions, Catalog.
  • Facebook and TikTok audience building: In an algorithm driven world, what are innovative ways to guide the algorithm to your audience?
    • Customer lists.
    • Website visitors lookalikes.
    • Engagement.
    • Behaviors + Interests—Trending + Viral Moments.
    • Lookalikes!
  • Attribution + iOS 14.6.
  • Funnel Strategy—How to properly setup your ad account—Upper, Middle, Lower, Retention.
  • Reporting—So many metrics, let’s focus on the metrics that move the needle!
  • Morning Optimization—how to constantly improve the performance of your campaign.
  • Ad Manager Ad Creation: Step by Step, learn how to build campaigns in Ad Manager.
  • Advanced Bidding Strategies: Cost Cap vs. Bid Cap + Accelerated Delivery.
  • Facebook Reporting + Metrics Analysis + Custom Metrics – “Stop Rate”.
  • Influencer Dark Post Strategy 101.

Enroll in the 2-Part Series (Live Online) Enroll in the 2-Part Series (Pre-recorded Online)

Part 2, Meta (Facebook & Instagram) + TikTok Advertising. Creative Strategy, Testing and Measurement

Special Pricing: regularly $600 now $450. Enroll here.

Description:

Social Media platforms are algorithmically driven. This means they are able target the right person, at the right time, and at the right place. It’s our responsibility to guide the algorithm in the right direction by providing great ads and stories that engage the user to stop scrolling, consume our story, click, and buy. Most importantly, we must represent our customer’s demographic in the ad, establish deep empathy, and guide the algorithm to the products or service’s ideal buyer. Creative will have the biggest impact on performance, scalability, and overall success. 99% of paid social success comes from the static images and video ads we create; without them the algorithms are worthless! This workshop will cover the creative strategy, testing and measurement techniques needed for success.

Key Takeaways:

In this class you’ll learn:

  • Setup a Creative Playbook of top performing ads and trending story formats. This playbook will become your library for current and future creative testing.
  • How to properly test new ads and how to derive actionable insights from the various creative metrics.
  • How to turn your top performing unicorn ad into multiple mini-unicorn ads.
  • The history of top performing ads and formats on paid social and what they all have in common.
  • Why user testimonial ads are outperforming all other creative formats and how to stand out using this format.
  • Ad formulas “Educate, Demonstrate, Inform, and Entertain” (E.D.I.E) and “3 Reasons To Buy.”
  • Why user-generated content is the best thing to happen to advertising and why it’s here to stay.
  • How to get started with User-Generated Content, which services to use for UGC, and what to look for in a content creator.
  • Creative testing process best practices.
  • How much budget should be allocated to creative testing.
  • Measuring creative success and failure.
  • How to interpret creative metrics and create actionable insights.
  • Why the first 3 seconds are so important in your ad creatives.
  • Video covering image testing best practices.
  • When to pause or continue iterating on an ad showing promise 20% from CAC or ROAS goal.
  • How often and when to refresh creatives.
  • What is ad fatigue and how does it affect performance.
  • How to iterate on top performing ads to avoid ad fatigue.
  • Ad creative do’s and don’ts.
  • Ad lengths & sizes.
  • Should you be looking at a creator marketplace or should you find creators on your own.

Enroll in the 2-Part Series (Live Online) Enroll in the 2-Part Series (Pre-recorded Online)

How to Convince Your Boss Why You Should Take this Workshop:

Social Media networks have become the “entire customer journey,” from discovery to purchase and beyond. Each and every organization must have internal expertise from multiple team members to drive continued growth and success. Organizations can no longer depend solely on outside agencies and consultants to steer their internal teams and growth strategies.

  • Cost Effectiveness: The knowledge you’ll gain from this course will reduce the chances of making costly errors trying to hire, launch, or scale your business on paid social.
  • Up Your Skill Set: This course will give you the skills to confidently and independently manage paid social media by yourself or to manage agencies and freelancers to maximum efficacy .
  • Solve the “Creative” Problem : Learn how to source creators and use their authentic stories to acquire customers.

The Presentations:

  • The workshops are hands-on and practical.
  • The workshops are live so that you can ask your questions. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Included are lots of illustrations and examples.

Download Material:

  • Recorded video of the presentation with slides and audio.
  • PDF of the complete presentation.

Who is the course for?

Marketing managers, digital marketing managers, creative directors, agency account directors and media planners.

The Presenter:

Jake M. Mehani

Jake M. Mehani headshot

Jake has over 10 years of performance advertising experience & $150mm+ ad spend on Facebook, Instagram, and TikTok. He currently works as the Director of Paid Social, Creative, and Training at Power Digital Marketing, a full service performance marketing and creative agency.

Over the past 6 years he worked and scaled the following brands from their infancy in paid social to $150+ million in profitable revenue: Aeroflow Healthcare, Motif Medial, Goldbelly, Caraway, Justworks, Lacoste, Every Mother, WhatDoYouMeme, Wanderer Bracelets, and RBX Active.

Testimonials

This presentation truly opened my eyes to all of the great advertising tricks that companies and creators utilize on a daily basis.

Mikal GeorgeContent Creator, Pair of Thieves

This course helped me learn about new techniques that I hadn’t thought about before. They were interactive and answered my questions with meaningful answers!

Marika TsamutalisContent Associate, Prudential Private Capital

I thought Jake was a great presenter and gave extremely relevant and unbiased insights. I learned about many different data analytic updates and tips from the last time I did an ads refresher.

Rachel BieberContent Manager, Studiothink

Today’s workshop was informational and provided me with ideas to use for my content creation.

Rachel RogersMarketing Coordinator, Ten-X

I highly recommend today’s workshop for anyone who is in the business of ad creation.

Tedi RountreeDigital Media Specialist, College of Coastal Georgia

This webinar was very relaxed and informative. The presenter was very knowledgeable and gave great tips

Dana WallaceHealthcare Navigator, Otterbein Senior Life

This is a great workshop for those who have already dipped their feet into social media advertising, but want to target their ad spend better and focus on a higher ROI. Very impressed with the amount of information I was able to learn in only two hours.

Megan FarquharMarketing Director, DermFx

I recommend yo take this course because you get the inside scoop on what types of social media ad content is relevant in both Meta and Tik Tok.

Iliana AlbertoMarketing Manager, Stockade Companies

Jake has great wealth of knowledge when it comes to knowing all the in’s and out’s of Meta and TikTok paid advertising. Even as a beginner you will gain the knowledge to run successful paid advertising on these platforms.

Mitchell StewartDigital Media Specialist, Kapco, Inc.

The content during this course was very relevant and up-to-date with current practices. I would 10/10 recommend this to anyone who is currently in digital marketing or looking to get into it.

Spencer HallDigital Marketing Specialist, BrightStar Credit Union

This workshop was informative and on-point.

Kelly MinorMultimedia Design Director, Piedmont Federal Savings Bank

I really appreciated the tips and tricks to use and what specifically to pay attention to. Really informative class!

Anna RuckSr. Marketing Coordinator, TRC Companies

We highly recommend this workshop! It was very informative!

Lauren HistedeCommerce Manager, SEE Eyewear
Summary
Event
Meta (Facebook and Instagram) and TikTok Advertising Masterclass, a 2-Part Series
Location
Live Online, 15227 Perry Lane,Morgan Hill,California-95037
Starting on
September 22, 2022
Ending on
September 22, 2022
Description
Paid social with Meta (Facebook and Instagram) and now TikTok advertising are some the most powerful full funnel customer and lead acquisition platforms. Even with the recent Apple Privacy restrictions and data loss, no other digital marketing platform can generate demand at the scale and low cost as Meta and TikTok. However, without a deep understanding of how the platforms and algorithms work together, it’s quite easy to make costly and unforgiving mistakes. Part 1 of this 2-part masterclass teaches you to correct these common mistakes & build a successful full-funnel (prospecting, remarketing, and retention) customer and lead generation acquisition strategy.
Offer Price
USD 450
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