LIVE ONLINE WORKSHOP
AI for Digital Marketing Masterclass
Spring Discount: 25% Off
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Special Pricing: regularly $300 now 25% off—$225. Enroll here.
Leveraging ChatGPT and AI for Digital Marketing Success
Why Take this Course?
The new AI tools in ChatGPT, Microsoft Office, and Google, and others are the most significant changes in digital marketing since the introduction of the web. AI tools can save time, help generate ideas, and improve productivity. This workshop is for digital marketers who are looking to learn new tools and skills to improve their efficiency and productivity.
The goal of this workshop is to help digital marketers learn how to use ChatGPT and other AI tools to improve their efficiency and productivity. Attendees will learn how to integrate ChatGPT and other AI tools into their digital marketing strategies, enabling them to quickly generate high-quality marketing content, such as blogs, digital ads, social media, web pages, and product descriptions, and images. Attendees will also learn how to use AI tools to come up with unique creative ideas, and new suggestions for brainstorming.
Andreas Ramos is among the first instructors in the world to teach university courses in the use of AI tools for digital marketing, and the author of more than twenty-two books on digital marketing. Andreas also manages a Twitter List of 30+ key people in AI for marketing, including OpenAI, Microsoft, Google, Nvidia, Meta, and professors in marketing at Wharton, NYU, Stanford, and other universities. As new ideas appear, they’ll be added to this workshop.
(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop date and time:
The course is a one-time two-hour workshop.
Wednesday, March 29, 2023 (9:00 AM to 11:00 AM PDT).
Key Takeaways:
- Introduction to ChatGPT and other AI tools for digital marketing.
- How to integrate ChatGPT and other AI tools into digital marketing strategies.
- Comparison of various AI tools, including ChatGPT, ChatGPT Pro, Microsoft and Google AI, and additional tools.
- How to use these tools to write (or improve your writing) for articles, blog posts, social media posts, PowerPoint slides, and outlines for articles and books.
- Using these tools to edit or improve website content, product descriptions, product summaries, translations, and more.
- Using AI tools’ ability to come up with unique creative ideas, and suggestions for brainstorming.
- How to create unique photos, images, and videos for your product shots, websites, and more.
- For SEO, writing meta-tags (TITLE and DESCRIPTION) how to edit those, and how to test them.
- For digital ads for Google RSA: quickly create fifteen headlines and four description lines, how to check these to fit Google Ad’s character count restrictions, and how to find data to see which lines are the best ones. The results can be applied to your ads in Facebook, LinkedIn, and other platforms.
- Using AI tools to create dozens (or hundreds) of social media posts in seconds.
- How to use ChatGPT to improve your LinkedIn pages for your company and yourself.
- Additional uses of these tools to quickly produce time-consuming reference letters, and employee quarterly reviews.
Instructor: Andreas Ramos.
DMAnc Live Online Certification Webinars
AI for Digital Marketing Masterclass
- Introduction to ChatGPT and other AI tools for digital marketing.
- How to integrate ChatGPT and other AI tools into digital marketing strategies.
- Comparison of various AI tools, including ChatGPT, ChatGPT Pro, Microsoft and Google AI, and additional tools.
- How to use these tools to write or improve your writing (including translations) for articles, blog posts, social media posts, PowerPoint slides, and outlines for articles and books.
- Using these tools to edit or improve website content, product descriptions, product summaries, translations, and more.
- Using AI tools’ ability to come up with unique creative ideas, and suggestions for brainstorming.
- How to create unique photos, images, and videos for your product shots, websites, and more.
Social Media Marketing Fundamentals: Establishing a Successful Presence in a Media Saturated Market
- Overview of the social media landscape in 2023 and benefits of using social media marketing.
- A look at Facebook, Instagram, Twitter, TikTok and LinkedIn, comparisons of each platform and how to decide which platforms are best for your business.
- Fundamentals of an effective social media strategy.
- Creating content that resonates and appeals to your audience, including real life examples and what type of content performs best on each platform.
- Finding relevant and top performing hashtags in your industry.
- How to successfully grow your following using organic tactics.
- How to develop digital media without a graphic designer or video editor.
- How to calculate the best times and days to post for maximum reach and engagement.
- Social listening and sentiment analysis.
- Best practices for recycling evergreen content.
- Free and paid tools and apps that help with managing multiple social media accounts.
- Creating a useful content calendar and an editorial calendar to streamline the social media management process.
- Monthly statistics and reporting that matters.
- How social media integrates with other facets of digital marketing.
- Eight planning checklists, workbooks, and templates to help get and keep organized.
Content Marketing Masterclass, a 2-Module Series: Drive traffic and conversions organically through innovative content marketing
- Establish your content ecosystem and lay your digital footprint.
- Create an engaging content calendar and build effective, omnichannel promotional plans.
- Build an effective content operations model.
- Create a robust SEO content strategy.
- Learn to analyze and optimize your content.
- Understand advanced content marketing techniques and the powerful Artificial Intelligence (AI) and Machine Learning (ML) tools at your disposal.
Meta (Facebook and Instagram) and TikTok Advertising Masterclass, a 2-module Series
- Setup a proper full funnel prospecting, remarketing, and retention campaign structure.
- Learn the various targeting options from custom audiences and social engagers, to lookalikes and trending interests.
- Funnel Strategy—How to properly setup your ad account—Upper, Middle, Lower, Retention.
- Reporting—So many metrics, let’s focus on the metrics that move the needle!
- How to properly test new ads and how to derive actionable insights from the various creative metrics.
- Why user testimonial ads are outperforming all other creative formats and how to stand out using this format.
- Creative strategy, testing and measurement techniques needed for success.
- Creative testing process best practices.
- Ad creative do’s and don’ts.
- And much more.
- Live Q&A.
Use Google Analytics 4.0 for Digital Marketing Masterclass: A Three-Module Workshop Series
LinkedIn Advertising Masterclass, a 2-Module Series
- LinkedIn Campaign Manager overview.
- LinkedIn ad auction need-to-knows and top tips.
- LinkedIn campaign structure best practice with campaign demo.
- How to create winning LinkedIn Ads.
- LinkedIn ad formats & ad types.
- Creative top tips.
- How to setup your campaigns effectively.
Digital and Advertising Copywriting Masterclass, a 3-module Series
Use Google Ads for Digital Advertising, Module 1: Google Ads and Keywords
- We’ll cover how a Google Ads account is structured, its limits, and how to get around those limits.
- You’ll see eight ways to find the keywords (and your competitors’ keywords) that your target audience uses.
- We’ll show you several simple spreadsheet tips to change keywords into lower cases or translate your keywords into sixty-six languages (or more). Another tool creates permutations of your top keywords.
- We’ll see how to test keywords to find the best ones.
- Are the keyword projections for traffic and bids real or fake data? What can you use from that data?
- How to sort keywords into categories for the phases of your buying cycle or purchase funnel.
- Finally, we’ll do a walk-through of a Google Ads account.
Email Marketing Masterclass, Module 1: Improving your campaign results with better copy, design, and strategy
- The importance of email within the multichannel strategy.
- Understanding the objective hierarchy to guide your strategy & setting SMART objectives.
- Optimizing your email design and structure: Key design considerations to ensure your emails maximize your audience engagement.
- How to determine the right day of the week/time of day to send your emails and how often to communicate with them.
- Creating a thorough pre-send testing Quality Assurance (QA) process to minimize mistakes.
- Know your metrics—analyzing your results for trends, issues and potential future opportunities.
- Testing as a strategic issue; 5 steps to create tests that actually get results you can use (across channels!).