Why Certify?
The average social media marketer does eight or more social tasks simultaneously—building strategies, writing copy, shooting and editing photos and videos, scheduling posts, creating ads, tracking analytics, monitoring and responding to comments, and managing influencer partnerships. Some of these tasks involve a serious learning curve. The platforms and algorithms are constantly changing, especially for paid advertising. And yet, according to the Hootsuite 2023 Social Media Career Report, Social Media Marketers are 25% more likely to say they’re happy with their jobs than the average marketer.
To help you stay ahead of the learning curve and platform algorithm changes, the Direct Marketing Association of Northern California has a robust offering of social media courses to help marketers quickly learn new tactics, as well as time-saving AI tools. Additionally, you can now apply our social media courses to become a Certified Social Media Marketer (CSMM). Becoming a Certified Social Media Marketer will not only give you the skills to manage the many challenging and evolving tasks of your job but also boosts your confidence in negotiating a better salary, promotion, or a new job in a competitive marketplace.
How to Become a Certified Social Media Marketer (CSMM):
All you need to do is complete 8 modules from any of our social media courses within two years. You decide which courses you want to take. You can take them live online or order pre recorded courses, or take a hybrid of both. Customize a certificate that works for you. We keep track of the courses you take, and we will grant you the certificate when we see that you have completed 8 course modules from the social media course offerings within the two years. Another huge bonus is that you can apply any of the social media classes to become a Certified Digital Marketer (CDM) and get a dual certificate.
If you’ve already taken some classes listed on our Social Media course list prior to us announcing this certification program, good news, those classes will qualify for this certification.
What You Will Receive:
When you’ve completed your certificate, you’ll receive a digital badge that you can use on LinkedIn, your resume, or anywhere else you’d like to show it off. Plus, you’ll receive a digital and frame-able printed certificate to post on LinkedIn and hang on your office wall.
What Makes Our Training Unique?
There are not many Certified Social Media Marketer marketing certifications available right now, and the ones that are (think HubSpot or Hootsuite) are designed to teach you to use mainly their tools for implementation. Our instructors will help you evaluate social media tools using best practices and advanced AI tactics and are platform agnostic. Our training also offers many advantages over other online training organizations, such as:
- LIVE ONLINE TRAINING/ASK QUESTIONS: We offer all our classes as live online, interactive sessions, during which you can ask questions as the instructor teaches. You can also continue asking the instructor questions after the masterclass ends. Most other digital training programs are available only as recorded classes.
- EASY TO ACHIEVE/FLEXIBLE CHOICE IN CLASSES: We only require you to complete 8 course modules within a two-year period, which is 16 hours of study and no tests. Plus, you can choose which course topics to focus on. Most certificates require a minimum of 30-60 hours and frequent tests, and they determine the topics.
- UPDATED EVERY QUARTER: We know that marketing technology never stays the same, so we update our courses every quarter to offer the very latest information. That is essential for social media since the platforms are constantly updating. If you look at the “Last Updated” date on some online training websites, you’ll be surprised.
- RECEIVE COURSE UPDATES: When was the last time you heard from an instructor or institution you took a class from? Um, never? Not us!! A unique feature of our offering is that we will send you updated versions of your masterclasses for at least a year (as long as we have your up‑to‑date contact information). The only exception is the few masterclasses where there are work projects students shared in the class.
Details on Registration:
- Live online masterclasses are recorded, and the recording is sent to you within 24 hours.
- Registered prerecorded masterclass attendees will also have the recording available on demand.
- Recorded courses can be viewed whenever and as many times as you want; they never expire. You can stop and start in the middle of the video as many times as you need.
- You will also receive the course slide presentation PDF and any additional handouts. Most courses offer additional materials, such as checklists and sample templates provided by the instructor.
- Some masterclasses include assigned projects, which are reviewed by the instructor and presented in class. These projects can be directly related to your work.
- Most masterclasses are in Zoom Meetings to increase interactivity.
Terms & Conditions:
- Students must provide a valid email address so course workbooks and/or webinar links can be sent before each webinar/masterclass.
- You may cancel a workshop registration up to 48 hours before the class time by going to https://dmanc.org/cancellation-page/ . You will receive a full refund if this is received up to 48 hours before the class time. No-shows will be billed and will not be refunded. No other refunds will be issued for any reason, except at the sole discretion of the DMAnc.org management. Recorded class purchases are considered final, and no refunds will be granted.
- The DMAnc reserves the right to cancel and re-schedule webinars/masterclasses due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any person or group.
Testimonials
