Jake Mehani teaches Meta (Facebook & Instagram) and TikTok Advertising for the Direct Marketing Association of Northern California.
Jake is a seasoned performance marketer and creative strategist, bringing extensive expertise in paid social customer acquisition and lead generation. With advanced proficiency in Facebook, Instagram, and TikTok advertising platforms, Jake has a proven track record of crafting profitable and scalable direct-response video content for paid social campaigns. Jake’s continuous quest for innovation and efficiency is evident in his pursuit to improve and streamline creative services processes. This includes refining client onboarding procedures, overall creative output systems and processes, content ideation, scripting, post-production, creative iterations, and thorough creative analysis.
- As Director of Paid Social + Growth at Creative Analytics, Jake’s efforts in establishing efficient workflows between Media Buyers and Content Creators foster a data-driven creative output. Jake has played a pivotal role in improving departmental creative performance by pioneering best practices in creative production and post-production, creative iteration, and creative analysis systems. His contributions extend beyond project execution to knowledge sharing, evidenced by co-authoring training programs like the ‘Top Performing Ads Playbook’ and ‘Creative Analysis 101’. These efforts have streamlined what was once a central industry pain point and friction between advertisers and clients. Jake currently manages over $2.5mm in monthly ad spend across major accounts, including high-profile projects for brands like Caraway, Aeroflow Healthcare, Goldbelly, What Do You Meme, The Perfect Jean, Hippeas Snacks, and Hooked On Phonics. Over the past decade, Jake has been responsible for growing brands through relentless, data-driven creative and iteration testing, optimizing over $150 million in advertising spend across key social media platforms.