Tips, Techniques, & Insider Knowledge to Elevate You and Your Company’s Presence on LinkedIn

If you’ve been tasked with maintaining your company’s LinkedIn profile, disappointing results and negligible impact can make it the least exciting task on your very full plate. But with pro insights, you can make this medium sing—and deliver—in ways that make you look like the marketing genius you are.

In this one-module, two-hour masterclass designed specifically for marketing professionals, you’ll learn how to optimize LinkedIn profiles for yourself, your organization, your team, your sales force, and your executive leadership for maximum impact.

We’ll explain how LinkedIn uses AI and its algorithm to score and rank profiles and how they choose which posts to show. Most important, you’ll learn how to see the scores of the profiles you manage and see success metrics you can share with your leadership. In one case study we share, you’ll see how a team increased their score from 48 to 56 and got up to five times more revenue. The wealth of opportunities can expand your professional connections and attract potential customers, clients, partners, employees, and investors.

The author of a best-selling book on LinkedIn and a LinkedIn insider since 2002, instructor Andreas Ramos has helped thousands of individuals and organizations unlock this dynamic platform’s potential. His unique experience includes exclusive tips and strategies you won’t find anywhere else.

(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

What You’ll Learn in This Workshop

In this hands-on workshop, we focus on enhancing your personal LinkedIn profile and your company’s LinkedIn profiles to build more business opportunities, grow your connections, and attract top talent. Each topic is accompanied by clear examples that you can easily adapt and apply to your own profile.

• Craft a compelling profile, section by section, with the help of practical tips and examples.
• Harness the power of AI. We’ll provide prompts and results that you can easily copy, modify, and use immediately to use with your AI tool of choice to help you create compelling content. You’ll also see AI tools that can transform your selfies into professional portraits.
• Expand your network strategically. How to identify and connect with other relevant profiles to boost your LinkedIn score.
• Explore powerful but little-used tools like LinkedIn Sales Navigator, which can help you find the most valuable connections among LinkedIn’s vast user base.
• Navigate LinkedIn’s latest posting guidelines. We’ll cover the updated guidelines and demonstrate how strategic posting can positively impact your score.
• Get ideas for leveraging AI to create engaging posts.
• Discover profile banners. Explore how the new profile banners can increase your visibility.
• See how others perceive your profile.
• Showcase your company culture to attract like-minded applicants and partners. Learn how to use company updates, posted content, and employee testimonials to give applicants a genuine sense of your organization’s style, values, and workplace culture.
• Understand LinkedIn from the recruiter’s perspective: You’ll see the results of LinkedIn’s filters. By understanding how LinkedIn filters work, you can optimize your profile to stand out.
• Access salary insights: In a bonus section, we’ll demonstrate how to research and compare salaries, enabling you to offer competitive compensation packages and attract top talent.
• Measure your progress.
• Create a stunning visual identity. Select and optimize your company page’s background photo, profile photo, and slogan to create a compelling visual impression that aligns with your brand.
• Craft an engaging company summary: We’ll provide guidance on writing a powerful summary that effectively communicates your company’s mission, values, and unique selling points.
• Master job-posting strategies. Discover best practices for posting jobs on your company page, harnessing LinkedIn’s AI to identify and attract qualified job seekers who can apply directly to your organization, enhancing your reputation as an employer of choice.
• Showcase your valuable staff. Understand the significance of featuring your staff on your company page and how this can boost your company’s visibility, credibility, and engagement.
• Stay ahead of the curve. Unlike other courses that keep “evergreen” content static for years, we continuously update our course with the latest tips and insights, ensuring you stay at the forefront of LinkedIn best practices. No matter when you take it, you’ll be getting the most recent information.