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What You’ll Learn
- We start with an overview of the key difference between search engines and social media. By understanding this, you can craft postings that appeal to your audience. We’ll go over a checklist so you can score your social media work. You can also use this to review your competitors to see if there are any ideas that you can borrow. You’ll see how to build your visibility, brand, and community.
- We’ll also look at common features of all social media: profiles, postings, photos, #hashtags, account management tools, and analytics, with notes about each platform.
- The rest of the workshop will look at the major platforms, one by one. We’ll look at Facebook, Instagram, Pinterest, Youtube, Twitter, and LinkedIn. This includes how to use the marketing and tracking tools in each one.
- The workshop includes presentations, examples, and downloads.
There will be lots of opportunity for your questions. If we don’t get through all of the questions during the workshop, the speaker will follow up to answer your questions after the workshop.
What You’ll Learn in this Workshop
- In this third Advanced workshop, you learn how to create your own reports. In contrast to GA3, which has dozens of ready-to-use reports, GA4 offers only a few basic reports and then leaves it up to you to create the reports that you really want. Analysis Hub, the report creation tool, has dozens of options to create unique, personal reports that fit what your organization needs.
- This is the core idea of GA4. Google realized every organization is different, so GA4 gives you a set of tools to select and present your data. Instead of consuming GA3’s ready-made data, you become a data analyst.
- We’ll close by seeing how to use GA4 for digital marketing with SEO, digital ads, social media, email tracking, YouTube video, and apps.
LinkedIn Profile Optimization for Marketers: How to Be Found on LinkedIn for Career, Contracts, and More
What You’ll Learn in the Workshop
- How to edit each section in your LinkedIn profile. You’ll see examples for each section. We’ll cover the background image; your name; your name in your URL; your profile photo; caption; about; experience; education; volunteer experience; skills and endorsements; recommendations; accomplishments; languages; interests; and additional sections.
- Postings. Why write postings. How to write postings. How to get thousands of views for your postings.
- How to search for jobs, how to see salary information.
- How to be recommended as a contractor at LinkedIn.