Google Analytics Fundamentals (Live Online). Fall Discount: 20% Off. Free Lifetime Workshop Updates.

This workshop takes a practical view of ABM and cuts through the hype that often surrounds it. Through the eyes of small and mid-size companies we’ll focus on the key elements necessary to plan and execute a realistic ABM program with a positive ROI.

In the intermediate analytics session, we will use Google Analytics live in the webinar. Andreas will go through Google Analytics, screen by screen, and show you the important items and how to understand the reports. This will include lots of real-world examples.

We will cover the first two major sections of Google Analytics:
• Audience: Who is visiting your website?
• Acquisition: How did those visitors find your website?

In the third and final analytics session, we will use Google Analytics live in the webinar. Andreas will go through Google Analytics, screen by screen, and show you the important items and how to understand the reports. This will include lots of real-world examples.

We will cover the last two major sections of Google Analytics:

• Behavior: What are your visitors doing at your website?
• Conversions: Which visitors are buying or registering at your website?
• We’ll close with notes about the reality of using Google Analytics at companies