Special Winter Pricing: Regularly $900 is now 50% off—$450. Enroll here.
More and more brands realize that meeting their customers’ needs is only possible with an exceptional content marketing strategy. And following an outdated strategy can trap you in a quagmire of low traffic, poor engagement, and fewer conversions.
Drive traffic, demand generation, and conversion with skills learned from this content marketing masterclass. You’ll learn to identify and respond to your customers’ unique pain points and create content that fuels growth and is optimized for conversion.
Join this two-module master class, taught by Helena Pearce, Head of Digital Experience & Strategy, Sony, to learn how to create, promote, measure, analyze, and optimize your content. You’ll leave with the tools to build relevant and powerful content that fishhooks your ideal customer and drives tangible results organically. Learn how new tools, such as ChatGPT, can fuel and accelerate your content marketing machine.
Key takeaways:
(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Description:
This class will lay the foundation for a standout content marketing strategy. Which brands execute the best strategies today? What challenges do content marketers face? How can we overcome hurdles, and what opportunities are out there? We will explore the answers to these questions and more before learning to determine your brand’s content maturity level. You’ll be equipped with the tools you need to “level up” and understand the different ways you can adapt your strategy to suit the makeup of your business (B2C vs. B2B, SMB vs. LE, etc.).
You’ll learn to find your content niche and create unlimited content ideas that speak to your target audience. You’ll draft a content calendar accrued from “moments that matter,” map content plans to your customer purchase path, and get to know the range of content types and formats at your disposal. We’ll touch on quality assurance, accessibility, and readability and learn to create an effective content operations model.
Key Takeaways:
Special Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Description:
In the first module, we covered essential content marketing; now, we’ll look at more advanced content marketing tactics. These practical, actionable strategies will help you identify your golden content opportunities, drive traffic, and leapfrog your competitors. We’ll look at site architecture, content modeling, and global and local SEO practices that suit both brand and consumer.
Next, you’ll learn which KPIs are important for monitoring your content performance. You’ll understand how to set targets in several areas, glean insights from your data, and use your insights to regularly optimize your content efforts. We’ll then explore personalization for the web before taking an in-depth look at the Artificial Intelligence (AI), Machine Learning (ML), ChatGPT, Content Intelligence, and User-Generated Content (UGC) tools available to create future-proof content marketing. Finally, we’ll take a whistle-stop tour into the future of content marketing and investigate how it could be applied in a Web3 world.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
High quality content is the lynchpin that keeps successful digital experiences in motion. Your content marketing needs to be omnichannel, reactive and ever evolving, or else you risk losing your message in the over-crowded sea of digital content. This course will enable you to:
The Presentations:
Download Material:
Who is the course for?
This course is for Marketing Managers, and Content, Digital and Social Media Marketing Managers who are responsible for managing the digital and social media experience for their company. Also, for account managers of Social Media and Digital agencies who manage the digital and social media experience for their clients.
The Presenter:
Head of Digital Experience & Strategy, Sony
Helena has a decade of digital content experience for brands such as Amazon and Samsung. She currently works as Senior Manager, Digital Experience & Strategy at Sony PlayStation.
She has created content strategies for some of the world’s biggest brands, building content teams and marketing operations across B2C, B2B, brand side and agency side. In her free time, Helena can be found sitting on panels, judging the Global Content Awards and European Content Awards, and giving talks about the fascinating challenges of content marketing in an ever-expanding digital world.
The Content Marketing Masterclass was a compelling overview of content marketing whether you’re a first-time content marketer or a professional with some experience under your belt. It’s always helpful to take a step back and look at content from a macro view including the purpose of each campaign or content offer, how you’re coming up with your content leveraging keywords and brand values and what the goal of the content is and this course delivered on all those fronts.
Very informational content workshop. Would recommend for any marketing professional.
Very in-depth and helpeful class on content marketing. The examples provided and the lists recommended were useful in a better understanding on content marketing.
The course was timely, interesting, and informative. I walked away from it was a ton of ideas I want to implement at my company in the short and long term.
100% would guarantee this course to anyone in the marketing realm!
Great class – the care to coordinate and deliver a valuable experience is clear.
This workshop has experienced people currently in the field take you through several topics on each webinar that really can help guide you through building your business. Whether it be a product you’re selling or your content you want to share, you can apply it to almost anything. You even get copies of the class so you can go back for reference which I absolutely love.
In-depth, well presented course.
Helen offered fantastic tips, tricks, and guidelines for developing a successful content marketing strategy regardless of size of company and resources available. I took away many ideas that I can apply to my campaign and content development today.
I’m part of a larger organization that only recently launched a marketing function and is still in the process of operationalizing marketing successfully. This class was very content rich and useful for detailing the foundational aspects of content marketing with practical processes, templates and resources that we’re excited to apply!
This was a pleasing workshop to sit in due to our marketing team starting off with learning the “to do’s” & “not to do’s” without an expert to guide us.
The workshops are always great. As a member of a 4 man team, I learn more about what is useful in these courses than anywhere else.
I was pleasantly suprised with the caliber of speaker that DMA NC produced. Typically, you find organizations are bringing in a local thought leader who may have a great message but lack a broad spectrum of experience in of application. This was not the case during the Content Marketing Masterclass series — the speaker was a seasoned vet with multiple large international brands and smaller companies under their belt.
I highly recommend this course for anyone looking for new ways to approach content marketing. A lot of it may seem like common sense, but it isn’t really until someone points it out (like in this course), and that does make you think! Even if you’re a pro at content marketing already, use this as a refresher. It’s very likely you’ll walk away with something new, even if it is just one thing.
The Content Marketing Masterclass was informative and useful. The tools provided will drastically improve our content strategy and overall marketing performance.
Module 1: Content Marketing Masterclass—Lay the Foundation for a Standout Content Marketing Strategy: Consumer Trends, Audiences, Personas, and Messaging
Tuesday, December 03, 2024
from 9:00 a.m. to 11:00 a.m. PST.
Module 2: Content Marketing Masterclass—Identifying Your Golden Content Opportunities through Advanced Content Strategies: Site Architecture, SEO, Sprouting, Machine Learning, and ChatGPT
Thursday, December 12, 2024
from 9:00 a.m. to 11:00 a.m. PST.