Advanced Prompting for Genuinely Useful Results
Special Fall Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Introduction:
The promise of Generative AI (GenAI) is that it can quickly help users create something new: images and text, plans and materials, ideas and solutions. That capability would be a huge and welcome boon for busy marketing professionals. Yet the GenAI experience often produces disappointing results that it’s easy to wonder what all the fuss is about. It’s especially challenging if you’re in an organization with an expectation or mandate that you incorporate AI into your work.
But with the right tools, tactics, and step-by-step guides, you can experience GenAI as the useful tool it was meant to be. This unique, two-module course is designed to address exactly your needs as a professional marketer. It will teach you how to do prompt engineering RIGHT for your role. In fact, this unique course will put you in the top tier of GenAI users, leveraging AI to put you way ahead in marketing and your career. You’ll learn:
- Better ways to generate awareness, leads, and higher lifetime value customers
- Brighter ways to organize resources, automate processes, and execute tactics
- Shrewder ways to analyze data
- Smarter ways to manage people
- More cost-effective ways to reach your organizational goals
What You’ll Learn In This Course:
In this two-module course, marketing expert Jim Sterne introduces you to GenAI in a way that makes sense historically, professionally, and personally. You’ll learn how GenAI can be applied across the board, no matter if you are responsible for:
- Market Research. GenAI can streamline data collection, analysis, and interpretation, allowing marketers to gain deeper insights into customer behavior, preferences, and market trends faster than ever.
- Creative Ideation. As a collaborative partner, GenAI can inspire broader creative brainstorming, helping you explore a wide range of product positioning, creative concepts, messaging, and graphics.
- Campaign Management. GenAI campaign planning and optimization tools can help develop more effective and efficient marketing campaigns with real-time adjustments and performance tracking.
- Digital Marketing. GenAI can contribute to digital marketing with SEO optimization, personalized content generation, and automated ad creation and testing. It can also help your team develop new twists on website content and user experience and dream up new, engaging social media messaging.
Module 1: Introduction to Generative AI
Description:
Module 1 is the introduction to GenAI you didn’t know you needed. We’ll start by reviewing the foundational concepts of Large Language Models (LLMs), because understanding how they work leads the way to appreciating how they can be leveraged.
We address what GenAI systems are good at and what they are not good at (yet). Jim demonstrates how to converse with ChatGPT to create better project plans, blog posts, and emails as well as advanced strategies for creative problem-solving. You will be equipped with the knowledge and tools to leverage LLMs to transform your critical thinking and creative processes.
We will be using Chat GPT 4.0. You will need to have an account you can log into. The free version is fine.
Key Takeaways
- Bending ChatGPT to your will.
- Using ChatGPT Memory.
- Using ChatGPT Custom Instructions.
- Using ChatGPT to make GPTs: AI assistants to do mundane tasks.
- Working with GenAI as a mentor and a career guidance counselor.
- Experimenting with tasks on your desk right now.
- Homework between modules:
- Have ChatGPT create a persona representing your company’s central customer.
- Create three or more GenAI assistants (agents) to automate specific tasks.
- Bring your best tips, tricks, and traps back to Module 2 for open discussion.
Module 2: Test-Driving Generative AI.
Description:
In Module 2, we review your homework from Module 1 — the application of your new creative powers to automation, creativity, and problem-solving challenges you face. We’ll share and critique your efforts and discoveries and share personal best practices. The emphasis is on experimentation and learning in a collaborative setting.
This is a hands-on session that mixes show-and-tell, testing, and adding to a collective workbook for future reference. This is a wholly interactive, hands-on session so you will not just learn, but get a feel for the power of collaborating with GenAI. You will start to apply what you learn to your job during this module.
Key Takeaways
In this class you’ll learn:
- Collaborative creativity essentials.
- Using ChatGPT to improve your use of ChatGPT.
- Your personal step-by-step ingenuity procedure.
How to Convince Your Boss Why You Should Take this Workshop
1. You’ll get more done. Learning how to use GenAI effectively means you can use it to do 25% of your work for you—so you can get more done.
2.You’ll be better positioned to achieve their favorite KPI. Whether your boss is focused on raising revenue, lowering costs, or some other major KPI, explain how this course can boost your ability to help them achieve their departmental goals&mdash:and earn their bonus.
3. You can take an AI leadership role among your colleagues. This is a brand-new way to use digital technology—and you can be the one to bring your new-found superpowers to the rest of your organization.
4. Plant the Seeds of Category Disruption. GenAI is a new tool that can be used in new ways. Those ways might even include disrupting whole industries. Your company could be one of the ones that comes out ahead.
The Presentations
- Workshops are hands-on and practical.
- The workshops are live so that you can ask questions.
- Step-by-step instructions with links.
- Illustrations included throughout.
- You don’t just learn about these techniques—you try them, with expert guidance.
Download Material
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
- Free Book, Artificial Intelligence for Marketing: Practical Applications by Jim Sterne (PDF). A $32 retail value.
Who is the course for?
This course is for anyone who wants to be in the top tier of Generative AI users .
The Presenter
Jim Sterne
Consultant, Speaker
Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.
His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.
Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.
Clients: https://www.targeting.com/internet-marketing-business-clients
Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y
Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/
Workshops
- Generative AI: Creativity Powertool
- What Does Generative AI Mean for Marketing Analytics?
- Creating a Generative AI Adoption Roadmap
- Care and Feeding of Digital Analysts
- Introduction to AI for Marketers
- AI in Marketing, a To-Do List
- Mastering Marketing Analytics
- Social Media Metrics: Measuring What Matters
Workshop dates and times:
FALL
Module 1: Introduction to Generative AI.
Wednesday, Oct 9, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 2: Test-Driving Generative AI.
Wednesday, Oct 30, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
