Date: Friday, September 30, 2022
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)
Summer Discount: 33% Off
Free Lifetime Workshop Updates
Regularly $300, Now $200
(Special Series Pricing: 38% off all three Google Analytics 3.0 workshops for $900 $560. Enroll here.)
This workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In just two hours, you’ll learn hands-on analytics from one of the leading experts in Silicon Valley.
This workshop is part one of a 3-part Google Analytics 3.0 series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Analytics 3.0. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Analytics Fundamentals, Intermediate and Advanced workshops. Learn more here.
Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results.
Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
Note: Google Analytics 3.0 versus Google Analytics 4.0
Google released a new version of analytics in late 2020. Although they call it an update, it’s a major shift in analytics. Google Analytics 3.0 (GA 3.0) tracks web pages (clicks, visitors, and so on), but Google Analytics 4.0 (GA 4.0) tracks audiences, but not pages or visitors. We have prepared a course on GA 4.0 which you can read about here. This current course series focuses on Google Analytics 3.0. Google will continue to offer Google Analytics 3.0. Organizations can (and should) use both GA 3.0 and GA 4.0 because these do different things.
What You’ll Learn in this Workshop:
Web analytics is one of the necessities of digital marketing. You use analytics to get data so you can make decisions in your digital marketing campaigns (SEO, PPC, social media, analytics, email, and so on) to increase leads, sales, and ROI.
In this workshop, we install and configure Google Analytics 3.0. We start with the tracking tags. We then look at how to set up and customize views, dashboards, automated reports, and alerts. Finally, we look at how to use filters to clean your data.
You can follow along with your Google Analytics account or with a publicly accessible account.
Key Takeaways:
- How to install and configure Google Analytics.
- How to find the tracking tag and how to install it on your website.
- How to use Google Tag Manager.
- How to check if the tracking tag is on every page of your site.
- How to set up and use views.
- Use the calendar to compare time periods, such as this quarter versus the same quarter a year ago.
- How to set up and use dashboards.
- How to export reports.
- How to set up and use automated reports.
- How to set up and use custom alerts to know if your site has crashed.
- You will also get eighteen settings and filters to remove junk data and get clean data. We’ll show you how to install these filters, step-by-step, with full details so that you can add them to your Google Analytics account.
- There are also a few slides to show the difference between Google Analytics 3.0 and 4.0.
- Finally, a few notes on access to your account and how to use UTM tags to track Facebook and other social media sites.
Materials Provided:
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
- Slides with 18 essential Google Analytics filters for you to install (with instructions).
- Five-page handout on how to use Google Analytics for SEO.
The Presentation:
- The workshop is hands-on and practical.
- The workshop is live so that you can ask your questions.
- Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
- Step-by-step instructions in numbered lists with the links so you can do this yourself.
- Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
- The presentations feature two example companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
- List of selected items for additional reading.
The Course Is for:
- Marketing managers, digital marketing managers, eCommerce managers, social media managers, or anyone tasked with improving digital marketing and/or social media.
- Digital agencies who want to understand their clients’ web analytics.
Three-Part Course on Google Analytics
This is the first course of the three-part course for Google Analytics. You can continue with the Intermediate session, which covers the first two major report sections of Google Analytics 3.0: Audience and Acquisition.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
Very in-depth info that gives the user a chance to dive into Google Analytics with confidence.
Kaley DeWeeseMarketing Coordinator, Image Source
This workshop has a good variety of information. Several features were covered along with a downloadable PDF of the presentation and recording to reference back to. I recommend this workshop if you are looking to dive into Google Analytics.
Alison HoughtonContent Marketing Specialist, Air Academy Federal Credit Union
I’ve built 30+ websites and I was amazed how much I’ve trusted developer partners to complete. Now, after just the Fundamentals course, I know what to check for and how to do the fix or request the fix. Thank you!
Teri LeVineDirector of Marketing at Fairway America
This workshop was great! Very easy to follow, and so helpful. Andreas did a wonderful job of answering questions and having the most up-to-date information possible.
Grace DuensingMarketing Support at Thompson Surgical Instruments, Inc.
Although I am not an Admin, this course has given me the tools to have a better conversation with my admin about the analytics that I need to be more successful in my role. For instance, providing a Dashboard vs Raw data.
Sylvia CooperGlobal Security Innovation Alliance Marketing Programs Manager at McAfee
The fundamentals of Google Analytics gives step by step directions to apply to your accounts, so very helpful!
Millicent DawdyDigital Marketing at Sydenstricker Nobbe Partners John Deere
If you are entering the marketing world, this workshop is definitely a great way to start.
Patricio LaboyE-commerce Manager at Carstens, Inc.
This workshop explores the whys and the whats behind Google Analytics. If you’re feel like you’re falling behind when it comes to Google Analytics, this workshop will help.
Vanessa LaneContent Marketing Lead at Concordia University-Wisconsin
This workshop offers a great way to get started with Google Analytics, the key concepts required to embed tags and start tracking user data on your website. User Data is critical to improving results from your web presence and Andreas de-mystifies a process that is loaded with jargon and technology terms that can often intimidate.
Scott BrownVP Sales & Marketing, Performance Controls, Inc.
Highly recommended! The instructor was fabulous, took time to answer questions and stayed after class to answer more. The hands-on portion is invaluable!
Diana SamuelDigital Analyst, Colorcon
I thought this webinar was very informative, even for someone who has been working with GA for a number of years. I also liked the care they placed on telling us about the upcoming changes to GA. Looking forward to the other two webinars in the series.
Dawn HockermanDigital-Marketing Media Services, Nordic Group of Companies
Fantastic introduction to a critical part of selling in America today!
VW TozerExecutive Vice President, American Dawn, Inc.
Lots of great information that gave me a better understanding of Google Analytics.
Angelique TurnerMarketing at Bullock Tice Associates
You walk away from the workshop with actual useful tasks you can implement in order to better your analytics reporting
Candice VaretoniAVP Marketing Officer, Orange Bank & Trust Company
This workshop really helped me better understand the basics on Google Analytics. With a better understanding of how Google Analytics works, I am looking forward to using this platform more.
Chrystina TurnerMarketing Coordinator, Green Cloud Technologies
This was by far the best way to learn more about Google Analytics. Going step by step helped understand how to incorporate this with your business.
Lydia KinneyDigital Content Coordinator, AAU Sports
Easy to follow along and those with analytics already set up have a great opportunity to double check set up and pick up pointers!
Deanna JohanPublic Relations and Sponsorship Specialist at Gurnee Park District
Knowledge sharing was excellent!
Toni SchottenhammerVP of Marketing, Cathedral Corporation
I am Google Analytics illiterate and I understood everything!!!!
Jessica Cole-ReccoContract Administrator - Client Manager, Better Living Now
Google Analytics Fundamentals (Part I) was incredibly useful for refreshing my working knowledge of Analytics, but also for learning about new features and aspects I didn’t fully understand before. I would recommend to anyone in the digital space looking to help promote and improve their brand.
Catherine WestonMarketing Manager, Better Living Now
Very useful and informative, for anyone who has never seen Google Analytics to those who have worked with it.
Hallie MarksMarketing and Communications Specialist, HRH Care
This was a great course to start the journey into your company’s website analytics.
Cindy MarianiMarketing, NETZSCH Pumps North America, LLC
I was pleased with the program on Google Analytics Fundamentals and look forward to leaving more info on how it works. We hire out a 3rd party to handle our SEO and we do not do it in house, but we have access to the analytics and it’s nice to get some basic knowledge so we can communicate better with the 3rd party and understand what is being done. It can be complicated and we just want a basic understanding. This training is giving us that.
Melanie DebelakDirector of Marketing, Keene Building Products
I thought it was great and I learned a great deal!
Datonn HankeMarketing Specialist, Swiderski Equipment
Andreas is an excellent instructor with evident expertise in the course material.
Communication Associate, Aquasol Corporation
It was helpful and informative. A good first step into learning about Google Analytics
Meaghan FitzpatrickProject Manager, Instinet, LLc
DMA NCs Google Analytics Fundamentals is a must for any person responsible for Marketing, analytics reporting. This class is virtual, hands on, and provides critical how-to’s on how some simple steps can make a world of difference with website and SEM reporting to drive business decisions!
Carmen AsteinzaVP Marketing, Oriel Stat A Matrix
Excellent introduction to the fundamentals of Google Analytics.
Theresa RennerMarketing Communications Manager, Encoder Products Company
As a digital marketing specialist for a nationwide company with google analytics already set up, this course has helped me so I can go double check our account set up and ensure we put on the proper data filters.
Kayla BainesDigital Marketing Specialist, Maxim Healthcare Services
This is a great course regarding Google Analytics Fundamentals. Highly recommend!
Morgan Von AhsenDirector, Media Programs, Cambridge Investment Research, Inc.
DMA’s presentation was clear and easy to navigate. With the detailed instructions provided, I am now confident in the subject matter.
Ranelle PorterDigital Marketing Associate, Eastern Bank
Great for a small company just setting up Google Analytics. Shows how to install filters, reports, etc.
Linne BuffingtonMarketing Admin, ClearBalance
Great for a small company just setting up Google Analytics. Shows how to install filters, reports, etc.
Linne BuffingtonMarketing Admin, ClearBalance
“I found the workshop to be very illuminating and helped answer some basic questions, and learn a lot that I would never have guessed to ask!”
Vickee SpicerDirector of Marketing, Saint Francis Ministries
I learned how to effectively set up Google Analytics for my website. Thanks for all the great information!
Danny HousemanMarketing Coordinator, Solutran
Andreas is a knowledgeable and thorough presenter who helps make Google Analytics easy to understand. Even a novice like me was able to follow and benefit from the presentation.
Christina HillmanOn Boarding, Flick Fusion Video Marketing
Highly recommended as a simple view to what seemed at first to be a complex concept. The google analytics fundamentals presentation gives you the confidence to immediately begin your immersion in this extremely useful platform.
Juan ArteagaVP Strategy, Arteaga & Arteaga Advertising, Inc.
Very informative and useful information.
Karin FiskMarketing Manager, Mary’s Gone Crackers, Inc.
