Date: Friday, October 21, 2022
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)
Summer Discount: 33% Off Free Lifetime Workshop Updates
Regularly $300, Now $200
(Special Series Pricing: All three Google Analytics 3.0 workshops 38% off for $900 $560. Enroll here.)
This workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In just two hours, you’ll learn hands-on analytics from one of the leading experts in Silicon Valley.
This workshop is part three of a 3-part Google Analytics series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Analytics. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Analytics Fundamentals, Intermediate and Advanced workshops. Learn more here.
Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results.
Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
Note: Google Analytics 3.0 versus Google Analytics 4.0
Google released a new version of analytics in late 2020. Although they call it an update, it’s a major shift in analytics. Google Analytics 3.0 (GA 3.0) tracks web pages (clicks, visitors, and so on), but Google Analytics 4.0 (GA 4.0) tracks audiences, but not pages or visitors. We have prepared a course on GA 4.0 which you can read about here. This current course series focuses on Google Analytics 3.0. Google will continue to offer Google Analytics 3.0. Organizations can (and should) use both GA 3.0 and GA 4.0 because these do different things.
What You’ll Learn in this Workshop:
In this workshop we cover the Google Analytics 3.0 Behavior and Conversions reports, menu by menu, and then a live walk-through of the data so you can see how to use these.
Behavior: What are your visitors doing at your website? Now that we know about them and how they came to your website, let’s look at what they’re doing on the website. Which pages are they looking at? What is the bounce rate? By knowing which pages attract visitors, you can get more visitors by improving those pages. Bounce rate is one of the key metrics for a website: it shows whether visitors think your webpage is interesting or boring. When you make changes to the page, the data quickly shows you if the changes were good or bad. You can optimize a page and get more visitors and conversions without additional marketing, just by keeping the traffic that you already get.
Conversions: The fourth and final report in analytics covers conversions. Conversions can be downloads, registrations, signups, visits to specific pages, and sales. Analytics shows you the visitors are buying or registering at your website. By knowing that, you can focus your efforts to find more of those visitors. You’ll see how to install conversion tracking. The conversion funnel shows you each step of your visitors’ path to conversion and where they are exiting the path. By knowing that, you can improve the path to get more sales. The cool thing about analytics is that you don’t have to be an expert at marketing: you just look at the data, see where there are problems, and then make changes and see which ones improve the results.
We’ll close with notes about the reality of using Google Analytics at companies.
How to use the Insights panel for additional information.
Look at user flow display in the Behavior report.
Landing pages, the different definitions, and what it means for Google Analytics.
Deep dive into the Bounce Rate report. How to see the bounce rate for a page and how to fix that. First, you can see from where the visitors came and the keywords they used, which may help you to make changes to the page so it offers what they expected to see.
Going further, you can see the page’s bounce rate over time. You can use this to make a change to the page and then see if the change improved (or hurt) the bounce rate. By testing changes, you can improve the page’s bounce rate.
We also give you guidelines about bounce rates: good, okay, and poor.
The Behavior report also shows the loading speed of a page.
The Conversion report also gives you practical, immediate information. You can see if a page in your conversion path is leaking too many users. By fixing that page to get the users to go to the next step in the conversion path, you can increase conversions without additional marketing.
In the second part of today’s webinar, we look at the Conversions Report.
You use the Conversions Report to track goals. This can be used by practically every organization: companies, non-profits, government, churches, hospitals, education, and so on.
Engagement can include the number of Downloads in the last 30 days, how often a video was watched, how many used the mortgage calculator, how many reached five pages in your website, or how many spent (for example) five minutes on the site in the last 30 days.
For lead generation (lead gen), you can see how often the information request form was submitted, the email link was clicked, or how many people subscribed to the newsletter.
If your website has sales, you can track the number of purchases per quarter, the amount of revenue on average per week for the last six months, and so on.
You’ll see how to configure a goal. Just about anything can be tracked at websites.
We will also see how to visualize the data with a conversion funnel. This clearly shows other teams and upper management the success (or failure) of your conversion process.
We close with a few quick slides on how to use Google Analytics for your organization’s several websites.
How to see heat maps with analytics.
The limits and problems in tracking.
Google Analytics app for your smartphone.
The last page has a list of the six best features in Google Analytics 3.0.
You will be able to understand Google Analytics so you can manage agencies or contractors.
Agencies can improve their Google Analytics services to clients.
Video of the presentation with slides and audio.
PDF of the complete presentation.
The workshop is hands-on and practical.
The workshop is live so that you can ask your questions.
Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
The presentation features two example companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
List of selected items for additional reading.
Who Is the Course for?:
Marketing managers, digital marketing managers, eCommerce managers, social media managers, or anyone tasked with improving digital marketing and/or social media.
Digital agencies who want to understand their clients’ web analytics.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
This is an amazing course full of useful knowledge. It is something to get your started and something you can take along with you in your career forever.
Kelly KubalaDigital Content Specialist, Seneca Gaming Corporation
As the Director of Marketing for a Medical Clinic, I found this workshop to be spot on. Easy to understand and implement in my own site. Highly recommend. Great value!
Sherri GogginDirector of Marketing Athens Orthopedic Clinic and Director of Mulherin Foundation for Health &Wellness
The Google Analytics 3.0 Advanced course had a lot of useful information about generating and understanding reports. After this webinar, I will use what I learned to generate reports that will help myself and my colleagues.
Lindsay MartinHigh Point Market
I loved being a part of this course! It was very helpful and Andreas makes the information easy to understand. The insights are especially useful to people working in business.
Google Analytics can be overwhelming with the amount of information that is available. The DMA seminar breaks everything so easily understood by those new to Analytics but also offers enough details for those who have been using for a while.
Susan BeohmerleMarketing Manager, C. A. Litzler Co., Inc.
Andreas is very knowledgeable in all things Google Analytics! Great course.
Grace DuensingMarketing Support,Thompson Surgical Instruments Inc.
Andreas is great! He answers all questions and this three series workshop is so helpful.
Kate IveyDigital Marketing Specialist, CLK Multifamily Management
DMAs 3-part Google Analytics series workshop was highly valuable both in translation of Google Analytics for daily and strategic business impact and also in distilling must-know information to make better business decisions. The 6 hour time investment is worthwhile and manageable over a series of 3 mini workshops. Thank you, Andreas and team!
Carmen AsteinzaVP Marketing, Oriel STAT A MATRIX
This workshop was the perfect level for me: by building on what I already know and confirming that, and guiding me to next steps and higher levels of understanding. Providing the slides ahead of time and recommending the attendee follow along in the Google Analytics Demo Account or their own really helps solidify the concepts that are being discussed.
Alexandria DolezalWeb Content Manager, Governors State University
The Google Analytics Fundamentals, Intermediate and Advanced Webinar was extremely informative. It not only set the foundation for how to use GA, but also provided some actionable insights on how to pull the data to inform better marketing decisions. I now have a more comprehensive understanding of GA and will be able to implement some of the recommendations provided by Andreas.
Victoria BlairSocial Media Manager, The Jel Sert Company
This workshop will help you gain greater analytical understanding of what’s happening on your website.
Sylvia CooperGlobal Programs and Marketing Manager, McAfee
Easy to follow and understand. Teacher was great – had a good sense of humor. Would definitely take again.
Meredith StreetDirector of Marketing, Arnold’s Furniture
I’ve taken fundamentals, intermediate and advanced analytics training and I feel confident that I understand our data.
Linne BuffingtonMarketing Admin, ClearBalance
I found the Google Analytics three-part series to be very useful and relevant to my marketing role. The information was clear, concise, and easy to understand.
Valerie MannMarketing & Communications Coordinator, American Society of Anesthesiologists
I’m really happy I took this course! I’ve learned alot!