Summer Discount: 33% Off
Free Lifetime Workshop Updates
Regularly $300, Now $200
(Special Series Pricing: All three Google Analytics 3.0 workshops 38% off for $900 $560. Enroll here.)
This workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In just two hours, you’ll learn hands-on analytics from one of the leading experts in Silicon Valley.
This workshop is part three of a 3-part Google Analytics series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Analytics. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Analytics Fundamentals, Intermediate and Advanced workshops. Learn more here.
Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results.
Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
Google released a new version of analytics in late 2020. Although they call it an update, it’s a major shift in analytics. Google Analytics 3.0 (GA 3.0) tracks web pages (clicks, visitors, and so on), but Google Analytics 4.0 (GA 4.0) tracks audiences, but not pages or visitors. We have prepared a course on GA 4.0 which you can read about here. This current course series focuses on Google Analytics 3.0. Google will continue to offer Google Analytics 3.0. Organizations can (and should) use both GA 3.0 and GA 4.0 because these do different things.
In this workshop we cover the Google Analytics 3.0 Behavior and Conversions reports, menu by menu, and then a live walk-through of the data so you can see how to use these.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
This is an amazing course full of useful knowledge. It is something to get your started and something you can take along with you in your career forever.
As the Director of Marketing for a Medical Clinic, I found this workshop to be spot on. Easy to understand and implement in my own site. Highly recommend. Great value!
The Google Analytics 3.0 Advanced course had a lot of useful information about generating and understanding reports. After this webinar, I will use what I learned to generate reports that will help myself and my colleagues.
I loved being a part of this course! It was very helpful and Andreas makes the information easy to understand. The insights are especially useful to people working in business.
Google Analytics can be overwhelming with the amount of information that is available. The DMA seminar breaks everything so easily understood by those new to Analytics but also offers enough details for those who have been using for a while.
Andreas is very knowledgeable in all things Google Analytics! Great course.
Andreas is great! He answers all questions and this three series workshop is so helpful.
DMAs 3-part Google Analytics series workshop was highly valuable both in translation of Google Analytics for daily and strategic business impact and also in distilling must-know information to make better business decisions. The 6 hour time investment is worthwhile and manageable over a series of 3 mini workshops. Thank you, Andreas and team!
This workshop was the perfect level for me: by building on what I already know and confirming that, and guiding me to next steps and higher levels of understanding. Providing the slides ahead of time and recommending the attendee follow along in the Google Analytics Demo Account or their own really helps solidify the concepts that are being discussed.
The Google Analytics Fundamentals, Intermediate and Advanced Webinar was extremely informative. It not only set the foundation for how to use GA, but also provided some actionable insights on how to pull the data to inform better marketing decisions. I now have a more comprehensive understanding of GA and will be able to implement some of the recommendations provided by Andreas.
This workshop will help you gain greater analytical understanding of what’s happening on your website.
Easy to follow and understand. Teacher was great – had a good sense of humor. Would definitely take again.
I’ve taken fundamentals, intermediate and advanced analytics training and I feel confident that I understand our data.
I found the Google Analytics three-part series to be very useful and relevant to my marketing role. The information was clear, concise, and easy to understand.
I’m really happy I took this course! I’ve learned alot!