Date: Friday, July 17, 2020
DMAnc.org Live Online Certification Workshop

(10:00 am – 12:00 pm PST)
2020-7-17 10:00:00 2020-7-17 12:00:00 America/Los_Angeles Google Analytics Advanced DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Spring Discount: 20% Off
Free Lifetime Workshop Updates

Regularly $250, Now $200

(Special Series Pricing: All three Google Analytics workshops for $750 $425. Enroll here.)

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

This is part three of the three-part series on Google Analytics, led by Andreas Ramos, author of fourteen books on SEO, Social Media and Content Marketing. You can take this course as part of the series or a la carte.

The course includes a workbook, live demonstration, and examples. You get downloads, spreadsheets, ebooks, plus lots of opportunity for your questions.

This is part three of the three-part series on Google Analytics, led by Andreas Ramos.

Our Goal

Web analytics is one of the necessities of digital marketing. You use analytics to get data so you can make decisions in your digital marketing campaigns (SEO, PPC, social media, analytics, email, and so on) to increase leads, sales, and ROI. The course includes lecture to cover the menus and options, followed with hands-on walk-through of Google Analytics (and you can review the presentations again to make sure you get all of the details).

What You’ll Learn

In the Fundamentals session, we learned how to install and configure Google Analytics. By now, it should be producing good, clean data for you.

In the Intermediate session, we went through the first two major report sections of Google Analytics: Audience and Acquisition.

In the Advanced session, the third and final session, we cover the Behavior and Conversions reports, menu by menu, and then a live walk-through of the data so you can see how to use these.

  • Behavior: What are your visitors doing at your website? Now that we know all about them and how they came to your website, let’s look at what they’re doing at the website. Which pages are they looking at? What is the bounce rate? By knowing which pages attract visitors, you can get more visitors by improving those pages. Bounce rate is one of the key metrics for a website: it shows whether visitors think your webpage is interesting or boring. When you make changes to the page, the data quickly shows you if the changes were good or bad. You can optimize a page and get more visitors and conversions without additional marketing, just by keeping the traffic that you already get.
  • Conversions: The fourth and final report in analytics covers conversions. Conversions can be downloads, registrations, signups, visits to specific pages, and sales. Analytics shows you the visitors are buying or registering at your website. By knowing that, you can focus your efforts to find more of those visitors. You’ll see how to install conversion tracking. The conversion funnel shows you each step of your visitors’ path to conversion and where they are exiting the path. By knowing that, you can improve the path to get more sales. The cool thing about analytics is that you don’t have to be an expert at marketing: you just look at the data, see where there are problems, and then make changes and see which ones improve the results.
  • We’ll close with notes about the reality of using Google Analytics at companies
  • There will be lots of opportunity for your questions.

Key Takeaways

  • The Behavior report is practical information: you can use this to make changes to your website. You quickly see if the change was good or bad so you can make further changes. Instead of doing SEO work on 500 pages, you can fix the ten to fifteen most important pages. By improving the bounce rate for a page, you’ll have more visitors. In addition, the better the bounce rate, the higher the page will show up in Google.
  • The Conversion report also gives you practical, immediate information. You can see if a page in your conversion path is leaking too many users. By fixing that page to get the users to go to the next step in the conversion path, you can increase conversions without additional marketing. You’ll also see how to set up conversion tracking and visualize the data with a conversion funnel. This is very useful with clients and decision-makers.

Bonus Material

  • You can listen to the complete presentation with audio as often as you like

Three-Part Course on Google Analytics

This is the final course of the three-part course for Google Analytics.

Who Is the Course for?

  • Senior staff, managers, and directors who are responsible for digital marketing
  • You will be able to understand Google Analytics so you can manage agencies or contractors
  • Agencies can improve their Google Analytics services to clients

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2020-7-17 10:00:00 2020-7-17 12:00:00 America/Los_Angeles Google Analytics Advanced DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Testimonials

DMAs 3-part Google Analytics series workshop was highly valuable both in translation of Google Analytics for daily and strategic business impact and also in distilling must-know information to make better business decisions. The 6 hour time investment is worthwhile and manageable over a series of 3 mini workshops. Thank you, Andreas and team!

Carmen AsteinzaVP Marketing, Oriel STAT A MATRIX

Easy to follow and understand. Teacher was great – had a good sense of humor. Would definitely take again.

Meredith StreetDirector of Marketing, Arnold’s Furniture

I’ve taken fundamentals, intermediate and advanced analytics training and I feel confident that I understand our data.

Linne BuffingtonMarketing Admin, ClearBalance

I found the Google Analytics three-part series to be very useful and relevant to my marketing role. The information was clear, concise, and easy to understand.

Valerie MannMarketing & Communications Coordinator, American Society of Anesthesiologists

I’m really happy I took this course! I’ve learned alot!

Datonn HankeMarketing Specialist, Swiderski Equipment
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Summary
Event
Google Analytics Advanced
Location
Online, 15227 Perry Ln,Morgan Hill,California-95037
Starting on
July 17, 2020
Ending on
July 17, 2020
Description
In the third and final analytics session, we will use Google Analytics live in the webinar. Andreas will go through Google Analytics, screen by screen, and show you the important items and how to understand the reports. This will include lots of real-world examples.
Offer Price
USD 250