12 Steps to Perfect PR—An Introductory Workshop in Two Modules
Special Fall Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Introduction:
To the outside world, PR looks like any other marketing function. After all, it requires effective storytelling, reaching specific target audiences, and promoting a brand. That’s why marketing professionals are often called upon to add PR to their responsibilities, whether or not they have a PR background.
But from writing press releases and promoting stories to responding to public queries, PR is a unique discipline that requires specialized knowledge and skills—knowledge and skills you’ll gain in this course. By the time you complete this two-module introductory workshop, you’ll be on the fast track to using PR to engage with your audience and influence change. And you’ll handle your PR tasks confidently and effectively.
In AI-Powered PR for Marketers, PR expert and journalist Jonathan Gabay teaches 12 essential, must-know topics, including:
- How to use AI as a support tool to turn raw facts into engaging stories, creating compelling press releases that stick with your audience.
- How AI can support your PR strategies to leave the right kind of lasting reputational impression.
- New ways to use PR to navigate social media and to sway influencers.
- How to confidently respond to press and public queries—even trolls.
- You’ll wrap up the two-module workshop with enhanced analytical abilities, so you can measure your campaign’s success and advance your PR achievements.
Can’t attend the live masterclass? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and supplementary materials within a day of completion (after we’ve had time to edit the recording.)
Module 1: Crafting PR Excellence – Elevate Your Influence
Description:
Your extraordinary PR journey starts here!
This course introduces you to the first six of twelve crucial fast-track steps to becoming a successful Digital PR professional. That includes discovering how to craft attention-grabbing press releases. You’ll also pick up vital tips on creating a digital press kit that genuinely reflects the heart of your message.
As we wrap up the initial module, you’ll gain an excellent practical summary of the AI tools needed to extend your reach and form genuine connections with your audience.
Join us, and let’s turn your communication into PR conversations.
Key Takeaways
In this class, you’ll learn to:
- Transform your public relations strategy.
- Create engaging PR stories and materials.
- Connect with your target groups by sharing impactful, AI-powered stories through every PR channel.
- Feel more confident about taking on PR projects.
- Master the first six of twelve fast-track steps for successful PR
- Unlock the ground rule secrets to becoming an impactful PR professional.
- Sculpt a PR plan and brief that resonates and captivates.
- Master the press release with powerful AI prompts that don’t just help you inform but also enchant and motivate.
- Craft a digital press kit that’s as expansive in its reach as it is enthralling.
- Weave compelling stories into your PR, from vibrant social posts to heartfelt customer narratives.
- Refine your narrative, ensuring every word counts.
Module 2: Amplify and Evaluate – Measure Your Impact
Description:
Having embraced the first six of twelve fundamental steps of successful Digital PR using AI, you’re ready to learn six more innovative digital PR strategies to set your campaigns apart.
Your second module includes more rudiments of PR planning, mastering social channels, managing crises with finesse, and measuring your PR wins.
Key Takeaways
In this class you’ll learn to:
- Propel your PR strategy with AI-powered insights.
- Ensure launches and campaigns connect with the press.
- Master the ever-changing social media landscape.
- Tackle tricky questions on social media.
- Master the final six of twelve fast-track steps for successful PR:
- Become the trusted PR professional who never misses a beat, thanks to AI’s foresight and your skills.
- Plan campaigns that maximize press engagement and impact.
- Understand the fundamental skills to leverage different channels and influencers for an outstanding PR presence.
- Foresee challenges and pivot with confidence.
- Handle even the most challenging press inquiries with poise and confidence.
How to Convince Your Boss Why You Should Take this Workshop
This vital digital PR course introduces you to powerful AI tools and sophisticated, proven insights to:
- Drive strategy development:
- Discover how AI can help streamline strategic planning and content creation, such as press releases and press kits.
- Understand how to control social media :
- Analyze trends, optimize engagement, and tailor content across various platforms for maximum impact.
- Manage a media crisis:
- Implement real-time crisis monitoring and response solutions, safeguarding your brand’s reputation with precision and agility.
The Presentations
- Workshops are hands-on and practical
- The workshops are live so that you can ask questions.
- Step-by-step instructions with links.
- illustrations included throughout,
Download Material
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
Who is the course for?
Digital PR Strategists, Communication Managers and Executives, Influencer Relations Specialists, PR Executives, PR Managers… anyone looking for a neatly packed, fast-track introduction to managing public relations.
The Presenter
Jonathan Gabay
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
Workshop dates and times:
FALL
Module 1: Crafting PR Excellence: Elevate Your Influence.
Prerecorded online.
Module 2: Amplify and Evaluate: Measure Your Impact.
Thursday, November 7, 2024.
from 9:00 a.m. to 11:00 a.m. PST.
