Special Fall Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Introduction:
By blending AI’s brilliance with public relations ingenuity, you can showcase your brand’s wins and make them an integral part of your customers’ daily conversations for the right reasons.
This two-part Masterclass will introduce you to 12 key PR lessons that swiftly take you from engaging to genuinely captivating your audience.
Module one is your gateway to mastering the digital PR realm. It’s an invitation to perfect AI-driven press release writing and develop essential digital press kits that create deeper audience connections.
In module two, six further lessons will help you refine your game plan, enhance your social media reach, navigate crisis management with ease, and measure the success of your campaigns.
This is your opportunity to blend your PR savvy with AI intelligence to tip the scales in your favor with stakeholders, customers, and partners — all with a seasoned public relations perspective.
Module 1: Crafting PR Excellence – Elevate Your Influence
Description:
Your extraordinary PR journey starts here!
This course introduces you to the first six of twelve crucial fast-track steps to becoming a successful Digital PR professional. That includes discovering how to craft attention-grabbing press releases. You’ll also pick up vital tips on creating a digital press kit that genuinely reflects the heart of your message.
As we wrap up the initial module, you’ll gain an excellent practical summary of the AI tools needed to extend your reach and form genuine connections with your audience.
Join us, and let’s turn your communication into PR conversations.
Key Takeaways
In this class, you’ll learn to:
- Transform your public relations strategy.
- Create engaging PR stories and materials.
- Connect with your target groups by sharing impactful, AI-powered stories through every PR channel.
- Feel more confident about taking on PR projects.
- Master the first six of twelve fast-track steps for successful PR
- Unlock the ground rule secrets to becoming an impactful PR professional.
- Sculpt a PR plan and brief that resonates and captivates.
- Master the press release with powerful AI prompts that don’t just help you inform but also enchant and motivate.
- Craft a digital press kit that’s as expansive in its reach as it is enthralling.
- Weave compelling stories into your PR, from vibrant social posts to heartfelt customer narratives.
- Refine your narrative, ensuring every word counts.
Module 2: Amplify and Evaluate – Measure Your Impact
Description:
Having embraced the first six of twelve fundamental steps of successful Digital PR using AI, you’re ready to learn six more innovative digital PR strategies to set your campaigns apart.
Your second module includes more rudiments of PR planning, mastering social channels, managing crises with finesse, and measuring your PR wins.
Key Takeaways
In this class you’ll learn to:
- Propel your PR strategy with AI-powered insights.
- Ensure launches and campaigns connect with the press.
- Master the ever-changing social media landscape.
- Tackle tricky questions on social media.
- Master the final six of twelve fast-track steps for successful PR:
- Become the trusted PR professional who never misses a beat, thanks to AI’s foresight and your skills.
- Plan campaigns that maximize press engagement and impact.
- Understand the fundamental skills to leverage different channels and influencers for an outstanding PR presence.
- Foresee challenges and pivot with confidence.
- Handle even the most challenging press inquiries with poise and confidence.
How to Convince Your Boss Why You Should Take this Workshop
This vital digital PR course introduces you to powerful AI tools and sophisticated, proven insights to:
- Drive strategy development:
- Discover how AI can help streamline strategic planning and content creation, such as press releases and press kits.
- Understand how to control social media :
- Analyze trends, optimize engagement, and tailor content across various platforms for maximum impact.
- Manage a media crisis:
- Implement real-time crisis monitoring and response solutions, safeguarding your brand’s reputation with precision and agility.
The Presentations
- Workshops are hands-on and practical
- The workshops are live so that you can ask questions.
- Step-by-step instructions with links.
- illustrations included throughout,
Download Material
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
Who is the course for?
Digital PR Strategists, Communication Managers and Executives, Influencer Relations Specialists, PR Executives, PR Managers… anyone looking for a neatly packed, fast-track introduction to managing public relations.
The Presenter
Jonathan Gabay
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
Workshop dates and times:
FALL
Module 1: Crafting PR Excellence: Elevate Your Influence.
Wednesday, Oct 23, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Amplify and Evaluate: Measure Your Impact.
Thursday, Nov 7, 2024
from 9:00 a.m. to 11:00 a.m. PST.
