Free Recorded Webinar
Uncover practical strategies to enhance your direct mail for greater response and ROI. Gain insights from eight critical “creative checkpoints” that will empower your mail pieces to stand out, resonate with recipients, and prompt action. We’ll also delve into ways to integrate direct mail with digital channels to boost engagement and response, featuring case study examples from brands such as HelloFresh, LendingClub Bank, and MetroMile. By the end, you’ll have a comprehensive toolbox to elevate the performance of your next direct mail campaign.
Tim Carr, CEO, LIFT Agency
Key takeaways:
- How to best cut through the clutter in the mail stack.
- Grasp the importance of “What’s in it for me?”.
- Make the most out of your Calls to Action.
- Learn the role emotions can play in driving response.
- Tips for addressing barriers and building trust.
- The importance of respecting your brand.
- Lastly, understand the importance of integrating your print DM with digital experiences to optimize response.
Speaker:
Tim Carr, CEO, LIFT Agency
With over 20 years of experience, Tim is a pioneer and leader in performance marketing. He has a masterful understanding of crafting and delivering compelling messages that motivate audiences to respond and take action. He applies his expertise in direct mail, CRM, acquisition, retention, and win-back strategies to help his clients achieve better results and growth for their marketing efforts.
Tim founded LIFT Agency in 2003 after working as a client-side Creative Director at AOL, where he optimized thousands of test campaigns, including the iconic CD-ROM direct mail program. Since then, he has led his passionate team of Lifters to provide results-driven solutions for nearly every vertical, including clients such as Spectrum, SiriusXM, SlingTV, Conde’ Nast, HelloFresh, McAfee, Union Bank, and LendingClub Bank. A native of Wisconsin, Tim remains a lone Packers fan in the sea of 49ers faithful in the Bay Area.
