Summer Discount: 20% Off Free Lifetime Workshop Updates
Regularly $250, Now $200
Google Ads and the other search engines are offering much more advanced, sophisticated ways to target your prospects and customers. This session will help you to drive your performance to the next level through mastering the Google Ads interface.
What you’ll learn:
Advanced ad writing strategies including dynamic keyword insertion
Writing top performing mobile search ads
Advanced campaign targeting strategies
Using the Google Content Network to build off of your search success
Remarketing on the Google Search and the Google Content Networks
Setting up your remarketing audiences based on user behavior
Time-based optimization of your remarketing campaigns
Best practices for lead generation
Best practices for ecommerce websites
How to take full advantage of Google Shopping Ads
Who this course is for:
Anyone who is familiar with Google Ads and wants to take their skills to the next level
Small Business Owners who want to increase their sales and revenue through their website
Marketing Managers who want to best use Google Ads to drive leads, sales and revenue
Marketing leadership who manages Google Ads agency relationships
Provided a great start to the presentation that was though out and beneficial.
Thomas KeadyMarketing Associate at RSM US LLP
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
Alicia GaravagliaHead of Marketing
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
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We’ll cover how keywords, ads, and landing pages work together in Google Ads. We’ll also look at how to use A/B Split Tests to test ads so you can develop the best ad. You’ll see the various kinds of ads, plus additional settings that make ads work for you. We’ll look at the types of display advertising and how to work with those. How to understand the data when testing Google Ads. The five keyword match types.
To show you how to manage and optimize your social media marketing campaigns in Facebook, In-stagram, Pinterest, Youtube, Twitter, and LinkedIn to get more traffic, leads, and sales. You’ll come away with actionable tactics and strategies that you can apply to your company’s social campaigns. We’ll look at examples of social media projects, both good and bad.
The advanced session dives into the Ads engine. How does the bidding actually work? How you can bid $0.25 and rank higher than a competitor who bids $5. What is Quality Score? How to set bids, manage bids, and manage your budget. We’ll also look at a tool that lets you manage several accounts. We’ll also look at another tool that lets you manage up to 300,000 keywords.