Fall Discount: 20% Off Free Lifetime Workshop Updates
Regularly $250, Now $200
Google Ads and the other search engines are offering much more advanced, sophisticated ways to target your prospects and customers. This session will help you to drive your performance to the next level through mastering the Google Ads interface.
What you’ll learn:
Advanced ad writing strategies including dynamic keyword insertion
Writing top performing mobile search ads
Advanced campaign targeting strategies
Using the Google Content Network to build off of your search success
Remarketing on the Google Search and the Google Content Networks
Setting up your remarketing audiences based on user behavior
Time-based optimization of your remarketing campaigns
Best practices for lead generation
Best practices for ecommerce websites
How to take full advantage of Google Shopping Ads
Who this course is for:
Anyone who is familiar with Google Ads and wants to take their skills to the next level
Small Business Owners who want to increase their sales and revenue through their website
Marketing Managers who want to best use Google Ads to drive leads, sales and revenue
Marketing leadership who manages Google Ads agency relationships
Provided a great start to the presentation that was though out and beneficial.
Thomas KeadyMarketing Associate at RSM US LLP
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
Alicia GaravagliaHead of Marketing
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
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Email marketing is the foundation of any good multi-channel marketing strategy.
But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to start maximizing your current email marketing strategy for acquiring and retaining customers, in a world of crowded email inboxes and mobile viewers.
We’ll talk about best practices for both B2B and B2C businesses around email copy, design, and implementation including setting SMART objectives to guide your campaigns, designing emails for engagement (and different devices), writing winning subject lines and email copy, when to send and how often, maximizing the size and quality of your email list, understanding your metrics and successfully conducting testing that gets results.
In this Intermediate workshop, we cover the basic reports in Google Analytics 4.0. In contrast to GA3, which was based on pages, GA4 is based on user behavior and events, so you get a deeper understanding of your audience and what they are doing.
You can use Google’s sample GA4 account or your own GA4 account. We will go through GA4’s standard menus and options.
You’ll also learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact on presenting your data. We also cover the Insights tool, how to share reports, and Google’s tool to write UTMs.