Summer Discount: 20% Off Free Lifetime Workshop Updates
Regularly $250, Now $200
Google Ads and the other search engines are offering much more advanced, sophisticated ways to target your prospects and customers. This session will help you to drive your performance to the next level through mastering the Google Ads interface.
What you’ll learn:
Advanced ad writing strategies including dynamic keyword insertion
Writing top performing mobile search ads
Advanced campaign targeting strategies
Using the Google Content Network to build off of your search success
Remarketing on the Google Search and the Google Content Networks
Setting up your remarketing audiences based on user behavior
Time-based optimization of your remarketing campaigns
Best practices for lead generation
Best practices for ecommerce websites
How to take full advantage of Google Shopping Ads
Who this course is for:
Anyone who is familiar with Google Ads and wants to take their skills to the next level
Small Business Owners who want to increase their sales and revenue through their website
Marketing Managers who want to best use Google Ads to drive leads, sales and revenue
Marketing leadership who manages Google Ads agency relationships
Provided a great start to the presentation that was though out and beneficial.
Thomas KeadyMarketing Associate at RSM US LLP
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
Alicia GaravagliaHead of Marketing
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
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In this workshop, we cover meta-tags. How to find ALL of your competitors’ meta-tags. How to find your missing or duplicate meta-tags. How to edit your meta-tags. You’ll learn how to use a spreadsheet to write meta-tags to fit Google’s limits. You’ll also see a quick way to test meta-tags so you’ll have the best ones. In the live demonstration, you’ll learn how to use free tools to find your meta-tags.
This workshop takes a practical view of ABM and cuts through the hype that often surrounds it. Through the eyes of small and mid-size companies we’ll focus on the key elements necessary to plan and execute a realistic ABM program with a positive ROI.
We’ll look at Google’s overall strategy for indexing and ranking. We’ll then look at how Google uses AI to index and rank pages, along with a sample website that ranks #1.
We then dive into many technical issues, such as broken links; bounce rates (how to identify, how to fix); page speed (with quick fixes); how to make XML sitemaps and XML image sitemaps in only a few minutes; how to edit EXIF meta-data; how to find your site’s indexability; how to use 301s to fix 404s (and what that means in plain English!); how to set up an SEO help desk at your company; and how to do international SEO with HRefLang tags.