A Live AI SEO Content Repair Workshop
Special Summer Pricing: Regularly $1,000 is now 50% off—$500. Enroll here (Live Online).
Description
Has your website traffic stalled despite publishing more content than ever?
Are your competitors showing up in Google AI Overviews, ChatGPT, or Perplexity while your content struggles to get noticed?
The rules of search have changed. Success today requires optimizing your content for both traditional search engines like Google and Bing and AI-powered answer engines such as ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, and Perplexity.
In this highly interactive, live workshop, you’ll work alongside an experienced SEO expert as we diagnose and repair real websites using Google Search Console, Google Analytics, WordPress, and today’s leading AI tools.
Rather than spending hours discussing SEO theory, we’ll show you exactly how to identify underperforming content, uncover missed opportunities, and use AI to improve rankings, visibility, and conversions.
You’ll leave with practical workflows, AI prompts, and a repeatable monthly content audit process that you can immediately apply to your own website.
What You’ll Learn
During this hands-on workshop, you’ll learn how to:
- Discover why pages aren’t being indexed or ranking on Google.
- Identify which content is generating traffic—and which pages need attention.
- Optimize content for Google Search, AI Overviews, ChatGPT, Perplexity, and other AI answer engines.
- Use ChatGPT, Gemini, Claude, and Microsoft Copilot to improve existing content instead of starting from scratch.
- Build stronger topical authority by identifying missing content, subtopics, and related entities.
- Refresh aging content that has lost rankings and traffic.
- Use WordPress SEO plugins and AI-powered tools to speed up optimization.
- Implement a repeatable 60-minute monthly content audit process.
- Measure success using meaningful business metrics—not just rankings.
AI & Marketing Tools Demonstrated
SEO & Analytics
- Google Search Console.
- Google Analytics 4.
- WordPress.
- Leading WordPress SEO Plugins.
AI Tools
- ChatGPT Business.
- Google Gemini.
- Claude.
- Microsoft Copilot 365.
Search & AI Platforms
- Google Search.
- Google AI Overviews.
- Google AI Mode.
- ChatGPT Search.
- Microsoft Bing.
- Perplexity.
What You’ll Take Back to Work
After completing this workshop, you’ll have:
- A repeatable AI SEO content audit process
- Proven AI prompts for content planning and optimization
- A framework for improving rankings and AI visibility
- Practical workflows you can implement immediately
- Better insight into why your content succeeds—or fails
- A roadmap for improving website traffic and conversions in an AI-first search environment
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.
Module 1: Diagnose What’s Holding Your Content Back
Before creating new content, you need to understand why your current content isn’t delivering results.
In this module, we’ll work directly inside Google Search Console and Google Analytics to uncover indexing problems, traffic opportunities, and content performance issues. You’ll learn how to interpret the data that matters and prioritize improvements that generate measurable results.
You’ll Learn How To:
- Identify pages that Google has crawled but not indexed.
- Separate branded traffic from new customer discovery opportunities.
- Find valuable topics your competitors are winning.
- Identify content gaps using AI-assisted research.
- Measure conversions instead of vanity metrics.
- Understand which pages deserve immediate optimization.
- Build a prioritized action plan based on real performance data.
Module 2: Repair and Optimize Your Content with AI
Once you’ve identified the opportunities, it’s time to improve your content.
Working in a live WordPress environment, we’ll demonstrate how to combine AI tools with proven SEO strategies to refresh existing pages, improve visibility, and prepare your content for both search engines and AI-powered answer engines.
You’ll watch real pages being updated, optimized, and published while learning workflows you can immediately replicate.
You’ll Learn How To:
- Create AI prompts that uncover missing topics and strengthen content.
- Optimize pages for both traditional search rankings and AI-generated answers.
- Improve content quality using ChatGPT, Google Gemini, Claude, and Microsoft Copilot.
- Use WordPress SEO AI plugins to streamline optimization.
- Refresh outdated pages for improved rankings and engagement.
- Create content that builds authority and increases discoverability.
- Complete a comprehensive content audit in less than one hour each month.
How to convince your boss you should take this class.
- Getting more value from our tools: Using the tools we already have (Company GenAI, Google & Bing SEO Tools, etc.) to increase their value.
- Immediate Content Impact: We will be performing a live audit and repairing existing, underperforming content directly during the workshop.
- Future-Proofing for AI: We will learn how to make our brand visible not just on traditional Google search, but on rapidly growing AI Answer Engines like ChatGPT and Perplexity.
- Efficiency & Scale: We will bring back a repeatable 60-Minute Content Audit and specific AI Prompts that will speed up our writing and optimization process tenfold.
- Preparation for Technical Upgrades: This course builds the critical content foundation required so that our upcoming technical SEO improvements (like indexing fixes and Core Web Vitals) yield maximum traffic and conversions.
Who should attend?
This course is designed for webmasters, SEO specialists, marketing professionals, content creators, and digital strategists who want to understand and stay ahead of the massive shift toward AI-powered search and content summarization.
Download Material
- Recorded video of the presentation with slides and audio.
- All PowerPoint presentations as PDFs.
- Step-by-step instructions and diagnostic checklists.
Presentations: Live or On-Demand:
- The presentation is both live and on-demand (recorded).
- The live presentations let you ask your questions and get answers immediately.
- You will receive the recorded presentations if the live course schedule doesn’t fit your calendar.
- This is a diagnostic clinic designed to help you problem-solve and troubleshoot problems. Step-by-step instructions will be given with checklists so you can repeat and do this yourself.
The Presenter:
Graham Hansell
Graham Hansell is a defining figure in the digital marketing industry, with a career spanning 30 years of platform shifts and technological evolution. Having entered the space in 1995 with the UK’s first web directory, Britnet, he went on to found SiteLynx in 1996, the UK’s first SEO agency, established two years before Google’s inception.
Today, Graham champions the philosophy of “Profit by Discovery,” a strategic approach that ensures brands are not just “found” but are actively discovered across the full spectrum of modern search and AI answer engines.
Social media: https://www.linkedin.com/in/grahamhansell/
It was valuable information that I can put to use immediately.
The content and presenter were seasoned, professional, and knowledgeable. Highly recommend!
