AI-Generated Content That’s Always On-Brand, Authentic, and Impactful. No Coding Required.
Special Spring Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.
Introduction:
Brand consistency and creative quality are everything in a world where content is generated at scale. In this highly practical, step-by-step workshop, you’ll learn how to tailor-train ChatGPT to produce on-brand content across all channels, including social media, digital, corporate communications, and more, ensuring every output reflects your unique voice and values.
Best of all, no coding skills are required.
Your custom GPT can integrate seamlessly with your brand messaging, helping your marketing and communications team produce faster, more accurate, and more consistent content that truly resonates.
What You’ll Gain From this Course:
- Train a custom GPT model to consistently reflect your brand’s tone, values, and messaging — across all content channels.
- Use natural language to customize your GPT, no coding or technical skills required.
- Ensure brand-safe automation by generating content that maintains creativity, clarity, and trust.
- Benchmark your brand’s voice against competitors to sharpen tone and strategic positioning.
- Establish secure, collaborative GPT environments for teams, ensuring consistency in voice, formatting, and intent.
- Build future-ready content workflows that scale efficiently without sacrificing authenticity or quality.
Module 1: Build an Intelligent Asset That Speaks Your Unique Language.
Special Spring Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.
Description:
Get ready to build an AI assistant that truly understands your brand. Learn how to refine consistent and accurate content that wins internal approval and audience engagement—without any coding skills.
Key Takeaways:
- Forge Your AI Brand Ambassador – Translate your brand’s DNA into GPT responses for consistent, confident communication.
- Build the AI Training Blueprint – Create a structured framework to guide your GPT’s understanding of tone, purpose, and content style.
- Master AI Brand Tone – Fine-tune your GPT to produce text that resonates with your audience and aligns with your brand’s identity.
- Unlock Brand Precision – Use AI-generated prompts to help define, refine, and expand your brand guidelines.
Module 2: Scale Content, Keep It Real – AI That Stays True to Your Brand.
Special Spring Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.
Description:
In this module, you’ll discover how to scale content production using AI, without sacrificing originality or brand voice. Learn how to collaborate with teams on projects, test and improve AI outputs, and maintain strategic alignment across all channels.
Key Takeaways:
Optimize for Search and Substance.
- AI That Builds Trust – Produce compelling content that strengthens emotional connection and brand perception.
- Team Up with AI – Set up shared GPT projects where teams can collaborate efficiently and securely.
- Data-Driven AI Wins – Use insights and testing to continuously improve the performance and consistency of AI content.
- Brand-Focused Workflows – Create a team AI project space that safeguards tone, language, and format across all AI-generated content.
- Expert AI Tuning – Get step-by-step guidance from your instructor to refine GPT behaviour and align output with brand expectations.
How to Convince Your Boss Why You Should Take This Class
- More Accurate, Smarter Content Creation
Produce high-quality marketing materials in a fraction of the time, without compromising brand standards. - Consistent Brand Messaging at Scale
Ensure a unified voice across all platforms, no matter how demanding your content output grows. - Higher Engagement and Conversions
Use AI to deploy hyper-personalized content that truly resonates with your audience. - Practical Skills for Immediate Use
Develop a fully trained GPT model and brand-specific prompt library that you can use straight away. - Future-Proof Your Marketing Team
Stay ahead of AI-driven marketing trends and ensure your team isn’t left behind by faster-moving competitors.
Download Material:
- Workshop Recording – Watch back anytime with full access to slides and tools.
- PDF of the presentation – Check your notes whenever you need.
Who should attend?
- Digital Marketing Leaders – Looking to scale content creation without losing quality or control.
- Brand Managers – Wanting to maintain voice, tone, and values across automated content systems.
- Content Creators and Copywriters – Seeking to use AI as a creative tool—without compromising brand authenticity.
- Marketing Teams – Ready to integrate AI in a structured, scalable, and brand-safe way.
The Presenter:
Jonathan Gabay
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
