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(Special Series Pricing: All three Email Marketing workshops for $750 $425. Enroll here.)
Planning, creating an email and pressing the send button is just the start of the journey to the subscriber. What happens next and how you can help to give your emails the best chance of reaching the inbox, requires consideration across multiple areas of your implementation and strategy.
If you’re seeing diminishing results at a specific email provider or overall, or simply want to know how to maintain high delivery, this class is for you.
In this workshop, you’ll learn the difference between deliverability and inbox placement and how you can influence success in both areas; for both B2B and B2C senders. We’ll discuss your sending infrastructure, list hygiene practices, spam content and how engagement impacts deeper than just your top-line results. We’ll also dive into specific strategies to monitor your situation on an ongoing basis, fix problems as they arise and optimizing your sends for Hotmail and Gmail specifically.
This course is weighted towards B2C sending nuances with deliverability, however, many of the elements are very similar in B2B and the knowledge shared can be used across both markets.
What you’ll learn:
- Deliverability vs. inbox placement—what’s the difference?
- Understanding your sender reputation: