Date: Thursday, May 26, 2022
DMAnc.org Live Online Certification Workshop

(9:00 am – 11:00 am PDT)
2022-5-26 9:00:00 2022-5-26 11:00:00 America/Los_Angeles Email Marketing Workshop 4: Email Marketing Along the 5 Stages of the Customer Journey: Improve email results with the right content along the customer journey to drive engagement. DMAnc.org Live Online Certification Webinar Online Laurie Beasley [email protected]

Spring Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

(Special Series Pricing: All four Email Marketing workshops $1,200 now 35% off—$780. Enroll here.)

The nirvana of any good email marketing strategy is to be able to send the right message to the right person at the right time.

By identifying who your customers and prospects are, and data points that identify where they are with you on their individual journey, you can create a series of automated campaigns to send to your audience and deliver exactly that.

But if you don’t know where to start when it comes to adding to your automated campaign strategy and understanding what your customers need as they progress on their journey with you, this workshop will inspire you to maximize your campaign potential.

In this workshop, we’ll talk about the 5 stages of the customer journey and how they should influence your email marketing communications. We’ll also look at how you can use your data to identify customers and prospects at each of these stages, how to work out what content to send and when for maximum impact, and how to consider the human side of your messages.

During the class we’ll also show you how to map your customers emotional journey and use that knowledge to create more impactful, engaging emails that get results; for both B2B and B2C businesses.

Regardless of which email platform (ESP) or vendor you currently use (or may decide to move), this class offers system agnostic learning of concepts you should consider within your strategy and platform considerations, to better personalize and automate your campaigns.

This course is a practical session giving you the techniques and ideas to build out your own customer journeys, identify exactly what your audience needs, when and through which marketing channel this is best delivered. You’ll also get lots of examples of different types of campaigns throughout to inspire your content and creative strategy.

What you’ll learn:

  • The opportunity automated campaigns can bring for your business:
    • Why automated email campaigns engage your audience better than any other campaign type.
    • The importance of planning multi/omni channel campaigns to increase engagement.
  • The 5 stages of the customer journey and how you can use these to better understand your subscribers needs at specific times:
    • How to map your customers emotional journey—enabling you to develop content, targeting and multi/omni channel experiences.
    • Key email campaigns to consider at each stage of the journey to drive engagement; for both B2B and B2C businesses.
    • How to be helpful and add value to your customers, to help them move to the next stage of their journey.
  • Planning your automated campaigns for success:
    • The starting point of every automation—your data.
    • Creating automated campaign branches.
    • Your automated campaign hierarchy.
    • Setting your campaign rules.
  • Evaluating your automated campaign KPIs:
    • Core KPIs to focus on.
    • Analyzing your automated campaign series over time.

    Materials Provided:

    • Video of the presentation with slides and audio.
    • PDF of the complete presentation.

    The Presentation:

    • The workshop is hands-on and practical.
    • The workshop is live so that you can ask your questions.
    • Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
    • Step-by-step instructions in numbered lists with the links so you can do this yourself.
    • Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

    Instructor: Kate Barrett

    Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

I highly recommend attending all 3 workshops, even if you have been an email marketer for a while and have experience. The presentation is great and the content is very interesting, Kate even included the new trends and what to keep an eye on for the future. Even though you may think you know many things, you’ll definitely learn new things. Plus it’s great to have a refresher, so you don’t forget your basics and go back to what works.

Marwah AfifiPaula’s Choice Europe B.V.

Great presentation. Enjoyed finding ways to avoid being put in spam folders and keeping relevant.

Tessa AmsdenSocial Media Marketing Coordinator, Nevco

No fluff. No sales pitch. Just actionable insights from a very knowledgeable presenter!

Mark KoreyMarketing Technologist, SAS Institute, Inc.
Summary
Event
Email Marketing Workshop 4: Improving email results by sending the right content with the right content along the customer journey to drive engagement
Location
Live Online, 15227 Perry Lane,Morgan Hill,California-95037
Starting on
May 26, 2022
Ending on
May 26, 2022
Description
The nirvana of any good email marketing strategy is to be able to send the right message to the right person at the right time. By identifying who your customers and prospects are, and data points that identify where they are with you on their individual journey, you can create a series of automated campaigns to send to your audience and deliver exactly that.
Offer Price
USD 300
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