Your Step-by-Step Guide from Campaign Setup to Launch
Special Fall Pricing: Regularly $500 is now 50% off—$250. Enroll here.
Why Take This Course?
If you’re new to advertising on Facebook and Instagram, this course is the best and most useful introduction offered anywhere. If you’ve experimented with Meta advertising in the past but felt you never got past the basics, this one-module course will instantly ramp up your confidence and skill level.
Facebook and Instagram (Meta) Fundamentals, a one-module course, replaces hours of muddling through on your own with clear, step-by-step guidance. Social media ad strategist and Meta Certified Trainer Kineta Kelsall will take you from the very beginning—navigating the Ads Manager interface—through setting up ad campaigns, budgeting and scheduling, targeting audiences, understanding ad formats, and finally, launching your campaign. A recorded class is available if you can’t attend the live presentation, but we encourage you to attend live if you can so you can ask questions.
As with all DMAnc courses, upon completion, you’ll get links to both the recorded video and the slide deck, so you can re-watch and review them at any time.
Already know the basics? Want to develop your Meta skills even further? Take a look at the companion course, Facebook & Instagram (Meta) Advanced Advertising Masterclass.
Module 1: Fundamentals—Ads Manager and Campaign Setup
In this module, you’ll learn the foundational aspects of advertising on Facebook and Instagram. We will guide you through the components of Ads Manager and provide a step-by-step process for setting up ad campaigns. This module is designed for beginners new to the Meta Ads Manager platform.
Key Takeaways:
Understanding Meta Advertising:
- Overview of how advertising functions across Facebook and Instagram.
- Explanation of ad charging mechanisms.
Navigating Ads Manager:
- Adding payment methods.
- Managing employees (adding/removing).
- Breaking down key terms and components.
Setting Up Ads:
- Detailed step-by-step process for creating ad campaigns.
- Understanding campaign structure.
- Different campaign objectives and their implications.
Budgeting and Scheduling:
- Assigning budgets and setting bids.
- Scheduling ads effectively.
Ad Placements and Targeting:
- Adding and removing ad placements
- Selecting and building audience targets
- Incorporating customer lists
Ad Formats and Launch:
- Exploring different ad formats.
- Making your ads live.
How to Convince Your Boss Why You Should Take this Workshop:
There’s simply no more efficient way to get up to speed on advertising on these dynamic social platforms. In two hours, you’ll learn more than you could from days of scouring the Internet looking for dubious advice. Unlike YouTube videos and static “evergreen” classes that may be two or three years old, DMAnc courses are updated every quarter, so you know you’ll always get the most recent information.
This course is led by an experienced practitioner who not only advises and manages campaigns for a diverse range of clients but also excels in training professionals like you. You’ll gain access to a robust set of tools and best practices derived from extensive testing, Meta’s recommendations, and insights from top industry thought leaders. The content is packed with valuable information to keep you ahead of the curve and is continuously updated to reflect the latest platform changes. This training will equip you with the most current strategies and techniques to drive campaign success.
- The workshops are hands-on and practical.
- The workshops are live, so you can ask your questions. If the course doesn’t fit in your calendar, you can take it as a recorded class.
- Step-by-step instructions are in numbered lists with links so you can do this yourself.
- Included are lots of illustrations and examples.
The Presentations:
- The workshop is hands-on and practical.
- In addition, the workshop is live so you can ask your questions.
- Can’t attend the live workshop? No problem! This DMAnc.org workshop will be recorded, and the recording will be sent out within one business day of the live online class.
- If you have further questions, you’re welcome to email the instructor.
Download Material:
- Recorded video of the presentation with slides and audio.
- PDF of the complete presentation.
Who is the course for?
Social media managers, Online and Digital Marketing Managers, Commerce Managers, Marketing Managers, Creative Directors, Agency Account Directors, and Media Planners or Buyers.
The Presenter:
Kineta Kelsall
Consultant, Social Media Trainer
With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.
Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.
Workshop date and time:
FALL
Facebook & Instagram (Meta) Advertising Fundamentals, 1 Module Course (Kineta Kelsall)
Tuesday, October 22, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
