Date: Friday, May 1, 2020
DMAnc.org Live Online Certification Workshop

(10:00 am – 12:00 pm PST)
2020-5-1 10:00:00 2020-5-1 12:00:00 America/Los_Angeles Google Ads Intermediate DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Winter Discount: 20% Off
Free Lifetime Workshop Updates

Regularly $250, Now $200

(Special Series Pricing: All three Google Ads workshops for $750 $425. Enroll here.)

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

Part two of the three-part series on Google Ads with Andreas Ramos, author of fourteen books on SEO. You can take this course as part of the series or à la carte.

The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and ebooks. Lots of opportunity for your questions.

Our Goal

Show you how to optimize your digital marketing campaigns (SEO, PPC, social media, analytics, email) to increase leads, sales, and ROI. You will get actionable tactics and strategies that you can apply to your company. The courses include hands-on walk-throughs of the key tools (and you can review the presentations to make sure you get all of the details). The courses also have examples of projects, both good and bad. Your goal is to get a job in digital marketing or move up in your company to a better job title or more income.

What You’ll Learn

  • How keywords, ads, and landing pages work together in Google Ads
  • How to use A/B Split Tests to test ads so you can develop the best ad
  • The various kinds of ads, plus additional settings that automatically make ads for you
  • Types of display advertising and how to work with those
  • How to understand the data when testing Google Ads
  • The five types of match modes in Google Ads

Key Takeaways

  • In this session, you’ll get a solid understanding of how Google Ads works and how to use it
  • You’ll be able to write ads
  • You’ll learn a way to get your interns to write better ads than people with ten years of experience
  • We’ll cover all of the new types of ads at Google Ads and how to use them

Bonus Material

  • You can listen to the complete presentation with audio as often as you like
  • Spreadsheet to collect and manage thousands of keywords
  • The Google Ads eBook, by Andreas Ramos, explaining the Google Ads bidding algorithm

Three-Part Course on Google Ads

This is the second course of the three-part course for Google Ads. You can continue to the Advanced session which shows how to optimize your digital marketing campaigns

Who is the course for?

  • Anyone who wants to work with Google Ads and SEM
  • Senior staff, managers, and directors who are responsible for Google Ads and SEM
  • You will be able manage Google Ads and SEM agencies or contractors
  • Agencies can improve their Google Ads and SEM services

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2020-5-1 10:00:00 2020-5-1 12:00:00 America/Los_Angeles Google Ads Intermediate DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Testimonials

If you didn’t know anything about Google Ads, you do now. I can’t wait to take Part 3 of the Google Ads course. You learn something new every time!

Courtney ChristensenSales & Marketing Coordinator, Martin Sullivan, INC

I only recently started using Google Ads but knew that I wasn’t using it to its full potential. I have read many online guides but nothing comes close to the instruction I have received with DMA so far. I now have the confidence that I can make Google Ads productive for my marketing goals.

Katie WilliamsonCommunity Manager, Matson Alarm

I feel this class and especially the tips are going to help our Ads Campaign with the Success We Desire!

Julia LaShureDigital Marketing Associate, BYK Gardner, USA dba. Paul N. Gardner

This workshop was wonderful! The host went beyond “how to” in Google Adwords but gave tips and tricks to improve ads based on his experience.

Kelley SalviAffiliate and Digital Marketing Specialist, MTD Products

Even as someone coming into this three-part presentation, I feel that it was well organized and contained relevant material that I could easily understand. I look forward to applying this to our company’s marketing.

Paul RhodesCEO, DecisionBase, Inc.

Andreas Ramos is very knowledgeable!

MacKenzie ZarzyckiDirector of Marketing & Communications, Discover Saratoga

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Summary
Event
Google Ads Intermediate
Location
Online, 15227 Perry Ln,Morgan Hill,California-95037
Starting on
May 1, 2020
Ending on
May 1, 2020
Description
Our goal: Show you how to optimize your digital marketing campaigns (SEO, PPC, social media, analytics, email) to increase leads, sales, and ROI.
Offer Price
USD 250